In the Salida Colorado and Down Valley area, the real estate business slows down from Thanksgiving until mid-January or later. Since my husband and real estate partner and I are near the end of building our house, a slow-down is not in our best interest.
We decided this year that we wanted to kick our business up a notch We already internet market pretty darn well. We send out expired postcards. What more?
AHA! We decided to try the infamous door knocking which I have resisted for 13 years. It was time to get over myself.
I knew we needed an item of value.... what could we offer that would pique people's interest and allow us to make connections with them?
The neighborhood we were in was one that we did not have a listing yet but had sold a house a couple of days before. We printed out of flyer from one of my blog posts on the local market and hit the streets.
Here is our secret sauce.
1. 1 page informational flyer on the market with some splashy color graphs (and NOT about yourself). I use onlinecharttool. (we ran out of color and the black and white worked just as well). Everyone is interested in local numbers. Use minimal text. It is just a way to get to know someone. A sample chart from OnlineChartTool is below.
2. Practice a script so you won't drool and stare when they come to the door.
3. Keep it short short short
4. If you have sold a house nearby, after giving them the market flyer, mention the declining inventory in that area. Then... "We have buyers who missed out on the home that just sold down the block and inventory is down. Who do you know who may be thinking about selling their home?" Then shut up.
5. If they warm up, you can put them on your monthly newsletter.
6. Send folks you connected with a personal note and stay in touch.
Instead of comparing it to eating cockroaches, I started to enjoy it.
We kept at it until each of us "Met" 20 people. Three days later, we have 60 new contacts, 5 new buyers, a listing and a buy/sell. Not bad for a slow end of the year right? (Thank you John Prescott, Bold Coach).