Doing the dirty deed: Door Knocking on Steroids

By
Real Estate Agent with Bradfield Ramsey Group
https://activerain.com/droplet/48fv

Salida colorado Business jumpstartDoing the dirty deed: Door Knocking on Steroids

In the Salida Colorado and Down Valley area, the real estate business slows down from Thanksgiving until mid-January or later. Since my husband and real estate partner and I are near the end of building our house, a slow-down is not in our best interest.

We decided this year that we wanted to kick our business up a notch We already internet market pretty darn well. We send out expired postcards. What more?

AHA! We decided to try the infamous door knocking which I have resisted for 13 years. It was time to get over myself.

I knew we needed an item of value.... what could we offer that would pique people's interest and allow us to make connections with them?

The neighborhood we were in was one that we did not have a listing yet but had sold a house a couple of days before. We printed out of flyer from one of my blog posts on the local market and hit the streets.

Here is our secret sauce. 

1. 1 page informational flyer on the market with some splashy color graphs (and NOT about yourself). I use onlinecharttool. (we ran out of color and the black and white worked just as well). Everyone is interested in local numbers. Use minimal text. It is just a way to get to know someone. A sample chart from OnlineChartTool is below.

Sample from OnlineChartTool

2. Practice a script so you won't drool and stare when they come to the door. 

3. Keep it short short short

4. If you have sold a house nearby, after giving them the market flyer, mention the declining inventory in that area. Then... "We have buyers who missed out on the home that just sold down the block and inventory is down. Who do you know who may be thinking about selling their home?" Then shut up. 

5. If they warm up, you can put them on your monthly newsletter.

6. Send folks you connected with a personal note and stay in touch. 

Instead of comparing it to eating cockroaches, I started to enjoy it.

We kept at it until each of us "Met" 20 people. Three days later, we have 60 new contacts, 5 new buyers, a listing and a buy/sell. Not bad for a slow end of the year right? (Thank you John Prescott, Bold Coach).

Doing the dirty deed: Door Knocking on Steroids

 

Posted by

 

Paula Bradfield, PhD, GRI, EPro, CIAS, CDPE, Realtor
Phone: 719.221.6108 | Email: Paula@InSouthernColorado.com  
Website: SouthernColoradoHomesOnline.com

Keller Williams Performance

Your Salida Colorado Realtor Team

 

 

 

 

Find us on the web!Subscribe to my Blog

Google Plus   @AskRealtorPaulaMy You Tube ChannelFind us on LinkedIn

 

 

 

 

Specializing in homes and land in the Colorado river towns of Salida, Howard, Coaldale, Cotopaxi, Nathrop, Poncha Springs  and Buena Vista, I am here to work for you as you buy or sell your home or land. 

 

It is not just about buying in this area. it is a statement about lifestyle. Our residents generally are active people, whether it involves horses (my passion), white water rafting, cross county or downhill skiing, hiking, mountain biking, or Contra dancing. Some prefer quiet sunrises, strolls through town and time in one of our fabulous coffee shops or restaurants. Whatever the style, folks appreciate this area for its charm and beauty.

 

Want to get more information on available homes or condos in the Central Colorado River Valleys? Go to SouthernColoradoHomesonline to search the area listings by town, zip code or county.

 

Looking for Paula Bradfield?     Let me Google That for You!

 

 

Our Colorado Mountain river communities: A Snapshot

 

Salida ColoradoSalida:  As quoted in the 2004 edition of Outside Magazine, Salida is “Sweetly unpretentious” as they ranked it as one of their “Dream Towns and Adventure Hideouts.” You might agree. Our community of 6,500 (9700 counting the surrounding homes) is surrounded by Forest Service and BLM lands, a haven for bicyclists, campers, folks who love to fish, hikers, skiers, nature photographers and hunters. It is a lovely natural setting with several converging mountain ranges  (We have15 peaks surrounding us that reach over 14,000 feet in elevation).

 We are known for being the Banana Belt of Colorado and this area is known as one of the Colorado River Towns. The Arkansas River winds its way through the Arkansas Valley, through downtown Salida and more; creating an invitation to rafters, kayakers, fishers, and “beach lovers” alike.

 Salida’s charming downtown area had the largest historical downtown district in Colorado. We have blocks and blocks of Victorian and other historic buildings. Because so many folks also come here to play, we have many of the advantages of a smaller resort town: great restaurants, 22 art galleries, fabulous boutiques, outdoor sportswear stores, and an array of shops for music, kitchen, sports, natural foods, children, books, knitters, and quilters.

 

 

 Real Estate in Salida CO

 

Poncha Springs COPoncha Springs: Poncha Springs is a small Salida “bedroom community” (population of 474 but a few thousand when you consider the outlying neighborhoods and ranches). Because it was surrounded  by hot springs (99 nearby) and had a strong early  influence of Spanish culture, the community became known as  Poncho (meaning cape and warmth) Springs. In 1924, the town officially became Poncha Springs.

 

Real Estate in Poncha Springs

 

 Howard ColoradoHoward: Howard, part of what is known as Pleasant Valley, is nestled along the Arkansas River as it snakes its way from Salida to Canon City. Some of the early settlers in the area were prospectors (some still pan for gold in the tributaries of the Arkansas).  Besides gold and silver, rhyolite, travertine, and limestone were sought after. Just a bit north of Howard is a tiny community of Wellsville where the locals used to soak on their time off in the natural hot pools. The area became more populated when the Rio Grande Railroad came through. Today, Howard is a charming, quiet ranch community and “bedroom Community” for folks who work in Salida. Many avid fly fishing folks have 2nd homes here. I love this valley.

 

Real Estate in Howard CO  

 

Coaldale Colorado

 

Coaldale: Coaldale, a tiny community just SE of Howard opens up into a lovely, meadow-like area with many horse properties, ranches, and folks who like the open meadows and surrounding mountains. It got its name from being called Charcoal Valley. In the early days, the Pinon Pines were burnt in beehive kilns to turn them into coals used for the silver smelters in Leadville Co and Pueblo CO. Some of the early kilns can still be seen. Every valley in Coaldale has a creek in it and with just a few minutes drive to the west, you can be on national forest trails. Absolutely lovely community.

 

 Real Estate in Coaldale CO

 

This image can be found at http://www.colorado.com/CotopaxiCotopaxi: Cotopaxi, named after an Ecuadorian Volcano, grew from being a “whistle stop” for the Rio Grande railroad. Now it is known for world class white water rafting and fly fishing. Folks who live around here can commute for work to either Canon City, further east or back to Salida..it is almost midway between the two. Cotopaxi is a great location for vacation/second home or your primary residence if you don’t mind the commute or can work from home.

 

 

 

Real Estate in Cotopaxi CO

 

This image can be found at http://www.sunset.com/travel/rockies/ways-to-warm-up-in-salidaNathrop:  Nathrop, a quiet community north of Salida has always been known as the access point to Mount Princeton Hot Springs. To this day, folks come to soak in the restorative waters. It is my personal favorite in hot springs because the 104-degree water not only comes into the soaking and lap pools but comes out in Chalk Creek, running alongside the pools. I can spend all day there with a book, adjusting the rocks so that the water is neither hot nor cold. Lovely. Many folks choose to live in the area because of access to the hot springs and national forest.

 

 

 

 

Real Estate in Nathrop CO

 

This image can be found at http://www.rockies.com/colorado/city-guides/buena-vista-colorado.htmlBuena Vista: Buena Vista was named after it’s stunning 360-degree views. Folks originally settled here because of the gold mining. Later, families began farming and ranching as they discovered the good soil in the area. The stagecoach and subsequent railroad brought more families to the area. With a population of about 2500 people, the town remains quiet and gracious. It is known as the best kept secret place to stay for folks skiing at the premier resorts near Denver and Aspen…because the town is so friendly and hotel rates are inexpensive. It is a few miles from Cottonwood Creek Hot Springs and Mt. Princeton.

 

Real Estate in Buena Vista Colorado

 

Crestone...beginning of the sunsetCrestone: Unique, magical and beautiful are words that tumble out of my mouth when I think of Crestone. The tiny town proper is 150 and the surrounding area is no more than 1500 when everyone is home. The magic of Crestone however, is its history. Early on, a rancher was instructed to bequeath parcels of his ranch to spiritual groups around the world which he did. It is now known for having the most diverse spiritual community in the world. Spiritual seekers in North America eventually hear about Crestone. And, it generally takes knowing a local or more than one visit for the fullness of the area to emerge…the 5 creeks heading up into the Sangre de Cristos, the temples hidden in the trees, the lovely residents and the “happening”. The local newspaper, the Crestone Eagle, has calendars of event for local happenings that rival a town 10 times its size. If you want a sanctuary, Crestone offers just that.

 

Real Estate around Crestone CO

 

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  1. Lenn Harley 11/15/2013 11:03 PM
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Rainmaker
863,796
Les & Sarah Oswald
Realty One Group - Eastvale, CA
Broker, Realtor and Investor

Paula,

You have just given me that last push to start door knocking again...

It is never easy to door knock, but with your tips of providing homeowners with informative market flyer along with a well practiced script...one just can't go wrong.

Love your intro video...

Nov 16, 2013 02:22 AM #6
Rainmaker
616,320
Paula Bradfield
Bradfield Ramsey Group - Salida, CO
Your Salida Colorado area Realtor Team

Sheila, thanks for stopping by! It is amazing how motivated we got when our house project coincided with our slowing winter market!!

Joan, so good to hear from you! Yes, I think so too. I can't believe it but I am enjoying it!

Sharon, thanks. It helps when you have someone else to be out knocking at the same time. It makes it harder to bail out

Patricia... I LOVE that story!!! Great motivational story for both newbies and vets like me!

Sarah, You go girl. Let me know how it went. And, thanks for the comment on the intro video!

 

Nov 16, 2013 04:39 AM #7
Rainmaker
561,964
Women of Westchester Working Together
Women of Westchester Working Together - West Harrison, NY
Women helping Women get ahead

I'm so glad this worked out so well for you.  This is not my style at all, and other methods work much better for us, but bravo for making this work.  A big part of that is your approach.

Nov 16, 2013 10:45 AM #8
Rainmaker
616,320
Paula Bradfield
Bradfield Ramsey Group - Salida, CO
Your Salida Colorado area Realtor Team

Thank you! I did not think it was my style at all either So  i hear you! Thanks for stoping by.

Nov 16, 2013 09:22 PM #9
Ambassador
3,316,217
Debe Maxwell, CRS
www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

Incredible results, Paula!  Face-to-face, belly-button-to-belly-button is THE best way to sell real estate - even the old door-knocking makes you seem accessible, a hard worker and what you share with them qualifes you as the expert.  Smart cookie you are!  :-)

Nov 18, 2013 11:27 AM #10
Rainmaker
908,388
Pamela Seley
West Coast Realty Division - Murrieta, CA
Residential Real Estate Agent serving SW RivCo CA

Door knocking is great, but on steroids, way to go! Enjoyed your post,

Dec 15, 2013 05:46 AM #11
Rainer
228,857
Jill Winchel
Royal Shell Real Estate - Koffman & Associates - Cape Coral, FL
We make it easy. You make it home.

Bob just promoted your post in the Crowdsourcing webinar so I had to come take a look. I keep thinking about door knocking and have a neighborhood in mind, but haven't tried it yet. You had good results with your efforts so I'll have to seriously think about giving it a try before long. 

Dec 18, 2013 04:00 AM #12
Anonymous
Janice Allen
I have door knocked as well and it is very effective. How do you start your conversation and what do you say. Thank you for bringing this lead generation tool to the forefront again.
Jan 08, 2014 04:06 AM #13
Ambassador
636,952
Larry Lawfer
YourStories Realty Group powered by Castles Unlimited® - Newton, MA
"I listen for a living." It's all about you.

I door knocked right from the beginning of my career in Dallas in 2010 because I had never lived there before and thought it was the best way to get to know the houses and the people.  While Dallas didn't work out as planned, back in my native Boston I find it is awesome to do this

Jan 09, 2014 02:06 AM #14
Rainmaker
616,320
Paula Bradfield
Bradfield Ramsey Group - Salida, CO
Your Salida Colorado area Realtor Team

Sooo good to hear someone else still doing this! Thanks for stopping by, Larry

Jan 09, 2014 05:18 AM #15
Rainmaker
407,763
Cameron Novak
The Homefinding Center - Corona, CA
Featured Corona Real Estate Agent Team

Wishing you success with your door knocking.  Looks like you're adding contacts, which is the means to the end ($$$).

 

Jan 12, 2014 08:05 AM #16
Rainmaker
616,320
Paula Bradfield
Bradfield Ramsey Group - Salida, CO
Your Salida Colorado area Realtor Team

Cameron, thanks for the encouragement. Yes, it is helping us meet out goal of significantly adding to our database. 

Jan 12, 2014 09:28 PM #17
Rainer
11,033
Arik Eller
Keller Williams Professionals - Brainerd, MN
Arik Eller

I was just told about this posting on a webinar. Wow, so glad I took the time to come over and read! I love hearing inspiring real estate agents defeating fear and winning(;. Thank you so much for your advice!! Door knocking it is!

Jan 17, 2014 10:48 PM #18
Rainmaker
616,320
Paula Bradfield
Bradfield Ramsey Group - Salida, CO
Your Salida Colorado area Realtor Team

Arik, thanks for stopping by! What webinar? How cool!

Jan 18, 2014 06:59 AM #19
Ambassador
854,069
Brenda Mullen
RE/MAX Access - Schertz, TX
Your San Antonio TX Real Estate Agent!!

Awesome...I need to get back out there.  I'm such a chicken sometimes lol :)!

Feb 27, 2014 01:49 AM #20
Rainmaker
616,320
Paula Bradfield
Bradfield Ramsey Group - Salida, CO
Your Salida Colorado area Realtor Team

Yep.... is there anyone to go out with you? that helps

Feb 27, 2014 08:11 PM #21
Rainer
2,700
Damiko Brown
Ontario, CA

Great article, I am new to the business I think door knocking will be a great inexpensive way to jump start my business.  I will start immediately!

Jul 08, 2014 11:30 AM #22
Rainer
14,648
Guin White
Barker Realty - Santa Fe, NM
Tenacious Problem-Solver, Referral Broker

Nicely done, Paula. Thanks for the great ideas and informative post. I can't wait to try my hand with your door-knocking technique. I recently did some door-knocking myself in a neighborhood where I just put a house under contract, and it looks like I may have a listing...and I was only able to make contact with 8 people. Door-knocking works! Incidentally, I love the area you're in -- one of my favorite for its stunning scenery. 

Feb 15, 2015 09:30 AM #23
Rainmaker
616,320
Paula Bradfield
Bradfield Ramsey Group - Salida, CO
Your Salida Colorado area Realtor Team

Guin, thank you!!! In our respective areas, I am surprisingly pleased at door knocking. When we come from contribution, folks get it and appreciate it, right?

Feb 28, 2015 03:32 AM #24
Anonymous
kevin colt

Charts used in this article are really helpful and easy to understand.
Thanks for such a beautiful article.
I think you used some type of chart library for creation of chart.

May 20, 2015 10:16 PM #25
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