I have PREPLANS for Santrock Realty Group, do you?

Real Estate Agent with Fonville Morisey/Santrock Realty Group, Inc. 244213

I'm excited to start planning early for 2014.  This year has been a banner year for my business so I'm not looking to grow my business, just sustain what2013 2014 I have at this point.  The Cary NC Real Estate market has been on fire like many parts of the country this year.  I truly believe that proper planning in the lean years is what helps businesses explode in the good times.  I try to be consistent with my Marketing year over year because I believe that is why that I have so many clients that I have worked with in the past that refer other potential buyers and sellers to me along with remembering me when it comes time to sell their homes. 

Here are a few things that I do year over year that continue to help my business flourish:

1.  Homes by Design Calendar - I really like the product they produce.  It's more expensive than the traditional Melco calendars but it's certainly more modern and attractive.  Last year I forgot to place my order in time and I had several clients calling me telling they wanted one!

2.  Client Appreciation Party- This one takes a lot of planning and is also fairly expensive but well  worth the effort.  Each year a couple of agents in my office work with the local builders in the area and team up to showcase the builders model homes or design studio.  The past few years we had the party at the Toll Brothers model home in Cary at Green Level Crossing.  This year we are hosting the party at The Studio by Ashton Woods in Raleigh.  I've included a link to the video of the studio.  It's quite impressive - very up to date with all of the bells and whistles.  

3.  Facebook Fan Page Revisit - I've had a Facebook Fan Page called Tracy Santrock - Cary Realtor for several years now and it ranks pretty high on google for the google search Cary NC Realtor.  Facebook continues to revamp their structure and I am constantly trying to keep up with how to structure my landing page, facebook cover, and other items.  My landing page does not conform to Facebook's standards at the moment so I'm working on revaming that page.

4.  Tracy Santrock's website - Two years ago the company I worked with called Myers closed their doors and I had to find a new website provider. I am currently working with Home Junction.  They have a great search application/IDX  and their platform is based on Wordpress, but they don't have anywhere to post your listings.  Since I had many more sellers this year than buyers this is quite a problem for me.   If you have any providers that you think are currently cutting edge let me know since I'm on the prowl to re-launch my website.  The website is just like real estate - we are constantly trying to reinvent ourselves. 


5.  Let's not forget Activerain - I've always enjoyed playing in the rain.  I especially enjoy browsing through the blogs towards the end of the year to get fresh new ideas.  Here's to spending more time in the rain in 2014!


I've got my plans, do you have yours?  

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Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Hello Tracy sound like a great plan.  I always say "Plan your work and work your PLAN"  works for me.

Nov 17, 2013 11:18 PM #1
Tracy Santrock
Fonville Morisey/Santrock Realty Group, Inc. - Cary, NC
Raleigh - Cary Realtor/Broker In Charge

Will - I like that sentiment..


I've always tried to blend today's technology with the traditional principals of real estate...you've got your nuts and bolts and then you try to stay ahead of the others by being on the forefront of what's to come.  Activerain is a great resource for the latter. 

Nov 17, 2013 11:21 PM #2
Gwen Fowler-864-916-2019 SC Mountains Lakes Homes
Gwen Fowler Real Estate, Inc - Salem, SC
Gwen Fowler Real Estate, Inc.

Try Kathleen Allardyce <kathleen@buildrealestateresults.com> she has built my page atleast twice with great results.  She will do as much as you need her too.  Prices are based on time so you only pay for what you need.  She is prompt and very efficent.  I love her work.

Nov 18, 2013 01:49 AM #3
Les & Sarah Oswald
Realty One Group - Eastvale, CA
Broker, Realtor and Investor

What a great business plan for 2014.

I am also looking to revamp my website with better IDX search. Will have to check out Kathleen Allardyce.

Nov 18, 2013 02:16 AM #4
Sally K. & David L. Hanson
EXP Realty 414-525-0563 - Brookfield, WI
WI Real Estate Agents - Luxury - Divorce

The best to you in 2014....stay busy, prosperous and profitable !

Nov 18, 2013 05:20 AM #5
Cindy Jones
Integrity Real Estate Group - Woodbridge, VA
Pentagon, Fort Belvoir & Quantico Real Estate News

Good luck in 2014 Tracy.  Sounds like you've got some things lined up to make the phone ring.

Nov 18, 2013 05:59 AM #6
Tracy Santrock
Fonville Morisey/Santrock Realty Group, Inc. - Cary, NC
Raleigh - Cary Realtor/Broker In Charge

Gwen - Thanks for the advice.

Sarah & Lester- I hope I can help you too. 

Sally and David - Best wishes to you in 2014!

Cindy - Ring. ring..I hope the market stays hot!


Nov 18, 2013 06:04 AM #7
Connie Harvey
Pilkerton Realtors - Brentwood, TN
Realtor - Nashville TN Real Estate

Tracy, you're obviously well organized and have a great plan lined up for 2014. I tried the customer appreciation party and it didn't go over well.

Nov 18, 2013 06:35 AM #8
Kelly Young
The Platinum Group Realtors - Colorado Springs, CO
Colorado Springs Real Estate ~ 719-226-0126

Tracy, living with a plan (even if it changes as we go into the year) is a much better foundation that not having one. I have found that if I can tweak things and look at what my habits are that may need to be adjusted it can give me big results that are easily seen and measured.  Love your plan and the manageability of it.  Best of luck to you.

Nov 18, 2013 08:26 AM #9
Tracy Santrock
Fonville Morisey/Santrock Realty Group, Inc. - Cary, NC
Raleigh - Cary Realtor/Broker In Charge
Thanks Connie, It took a few years for the client party to takeoff but it is getting better every year!
Nov 18, 2013 08:27 AM #10
Debe Maxwell, CRS
www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
The right Charlotte REALTOR!

Tracy, this is one of the best laid plans for an agent I've seen!  Great idea about the client appreciation!  Toll Brothers here has some fabulous homes that I'm sure would love to partner with an agent to host an evening of appreciation.  Just love that idea!  Best to you in 2014!

Nov 18, 2013 11:50 AM #11
Jimmy Faulkner
Florida. Homes Realty & Mortgage - Wantagh, NY
The Best Of St. Augustine
I am starting up after being away for a year and I am in the midst to a new website and a whole new marketing program. I want to make it fun so that I can get more done by getting people involved with what I am doing.
Nov 18, 2013 12:07 PM #12
Tammy Lankford,
Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668 - Eatonton, GA
Broker GA Lake Sinclair/Eatonton/Milledgeville

point 2 agent is a great website solution.  They offer competitive pricing and mobile friendly layout and most IDX.  I love them.

Nov 30, 2013 04:39 AM #13
Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • Green • GRI • HAFA • PSC Calabasas CA

I love the invitation you posted on your FB page for the party.

FB page and website review are something i need to do too.

Dec 17, 2013 04:25 PM #14
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Tracy Santrock

Raleigh - Cary Realtor/Broker In Charge
Interested in real estate in Cary?

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