What can be said in a mere 272 words?

Real Estate Broker/Owner with Richard Weisser Realty

What can be said in a mere 272 words by Richard WeisserIt has been suggested that a blog post should consist of at least three hundred words in order to be considered as relevant by Google.

In fairness, search engine placement is an art and not a science and those that provide the service are free to set any standard that they wish.

After all, it seems logical that more words should constitute a more significant message,

However, 150 years ago today, a speech consisting of a mere 272 words was delivered at a battlefield site that were so brilliantly crafted that they have been recited over and over for the last sesquicentennial:

Four score and seven years ago our fathers brought forth on this continent a new nation, conceived in liberty, and dedicated to the proposition that all men are created equal.

Now we are engaged in a great civil war, testing whether that nation, or any nation so conceived and so dedicated, can long endure. We are met on a great battlefield of that war. We have come to dedicate a portion of that field, as a final resting place for those who here gave their lives that that nation might live. It is altogether fitting and proper that we should do this.

But, in a larger sense, we can not dedicate, we can not consecrate, we can not hallow this ground. The brave men, living and dead, who struggled here, have consecrated it, far above our poor power to add or detract. The world will little note, nor long remember what we say here, but it can never forget what they did here. It is for us the living, rather, to be dedicated here to the unfinished work which they who fought here have thus far so nobly advanced. It is rather for us to be here dedicated to the great task remaining before us—that from these honored dead we take increased devotion to that cause for which they gave the last full measure of devotion—that we here highly resolve that these dead shall not have died in vain—that this nation, under God, shall have a new birth of freedom—and that government of the people, by the people, for the people, shall not perish from the earth.”Abraham Lincoln November 19, 1863


I wonder if Google would have indexed it.


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Kerry L Klun, Broker/Owner
Palm Realty - Melbourne, FL

Richard, well if they wouldn't have then, they certainly would today!  Great speech!

Nov 19, 2013 10:30 AM #1
Helen and Larry Prier- Re-Max Gateway - Residential Real Estate
RE-MAX Gateway- Residential Real Estate Sales - Anacortes, WA
Anacortes & surrounding Skagit & Island Counties

Richard I guess that says it all in less than 300 words. Google take note!

Nov 19, 2013 10:30 AM #2
Patricia Kennedy
Redfin - Washington, DC
Home in the Capital

Richard, Lincoln wrote the this in a beautiful old "cottage" about a mile from where I live.  It used to be the "summer" White House when he was president.  If you ever get to DC, it's the best off the beaten path museum I know.

Nov 19, 2013 11:06 AM #3
Teral McDowell
Referral Patners LLC - Murphy, TX

Thanks for sharing this wonderful piece of history with us...and google :)

Nov 19, 2013 11:23 AM #4
Hella Mitschke Rothwell
(831) 626-4000 - Honolulu, HI
Hawaii & California Real Estate Broker

Richard: Maybe some need more words than others to express an important message? As to Google, maybe more is better, but as far as READING it and getting comments, you don't want to put your audience to sleep.


Nov 19, 2013 11:36 AM #5
Ken Tracy
Coldwell Banker Residential - Naperville, IL
Helping clients buy and sell since 2005
Hi Richard. Watching a documentary on Lincoln at Gettysburg right now... Thanks for writing! Ken
Nov 19, 2013 11:45 AM #6
Kelly Young
The Platinum Group Realtors - Colorado Springs, CO
Colorado Springs Real Estate ~ 719-226-0126

Richard, I love looking back at significant events and putting them into "todays world".  It does make you wonder where we are and how we are doing?  Very important speech even if under 300 words.

Nov 19, 2013 11:54 AM #7
Jordon Wheeler
The Jordon Wheeler Group - Fairburn, GA
J W Group Real Estate Sales and Service

Hey Richard,

I like your perspective in this post.  You challenge the reader to think which is great.  Best of GREAT success to you always!

Nov 19, 2013 01:59 PM #8
Liz and Bill Spear
RE/MAX Elite 513.520.5305 www.LizTour.com - Mason, OH
RE/MAX Elite Warren County OH (Cincinnati/Dayton)

Richard, Sometimes it's not about Google, and thank God Lincoln didn't have to be concerned with such things in his day.  The magnitude of the event captured in such eloquent brevity.

Nov 19, 2013 06:56 PM #9
Tom White
Franklin Homes Realty LLC (615) 495-0752 or www.FranklinHomesRealty.com - Franklin, TN
Franklin Homes Realty LLC, Franklin TN

Richard, I thought the same thing when I heard yesterday that the speech was only 272 words! It's a gift to be able to say alot in just a few words. Interesting that my wife Tammie (who has been on AR a great deal longer than I have) brings you up often as someone who can really write teriffic, short, concise posts. I agree.

Nov 20, 2013 12:12 AM #10
William Feela
Realtor, Whispering Pines Realty 651-674-5999 No.

It isn't how many wods that you use, it is how you use the words that you do use.

Nov 20, 2013 06:13 AM #11
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Richard Weisser

Richard Weisser Retired Real Estate Professional
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