Major Brokerage comes out against AgentMatch

Real Estate Agent with Coldwell Banker Residential Brokerage 531132

Keller Williams appears to be the first major brokerage to come out strongly again the AgentMatch Beta being conducted by They have even taken the step to advise their agents to oppose the rating system.

You can read the entire article from Inman News here.

It certainly looks like a grassroots effort is beginning, to influence individual MLS's across the country not to participate.

Personally, I think this is a fantastic development, and I hope to see other major brokerages follow suit.

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 Richard Iarossi is a full time licensed REALTOR®, working in Crofton, MD. My coverage areas are: Anne Arundel, Prince George’s, Howard, Calvert, Queen Anne, and Baltimore City and County. I specialize in residential real estate, working with both buyers and sellers. Use the registration free search on my website at If you’re not already working with a REALTOR®...I can help. Call me at 443-995-9595 (Cell) or 410-451-6255 (Office).

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Sussie Sutton
David Tracy Real Estate - Houston, TX
David Tracy Real Estate for Buyers & Sellers

I have asked Realtor.Com not to send me anything else via-email until they stop the madness. I will do what I can and hope that everyone else does too!

Nov 22, 2013 11:12 AM #1
Marc McMaster
RE/MAX Centre Realty - State College, PA
Putting my clients before myself

I actually haven't seen much about it and haven't heard any scuttlebutt about it locally.  Definitely going to have to check into it.

Nov 22, 2013 11:28 AM #2
Richard Weisser
Richard Weisser Realty - Newnan, GA
Richard Weisser Retired Real Estate Professional


KW has a ton of agents and I believe that they are all members of NAR so this is very interesting news!

Nov 22, 2013 11:30 AM #3
William Johnson
Retired - La Jolla, CA
Retired Real Estate Professional
Hi Richard, While I have been with RE/MAX going on 25 years, I have the greatest respect for the way Keller Williams agents practice in the profession and when they openly oppose this hair brained idea, it speeks volumes.
Nov 22, 2013 11:44 AM #4
Carla Muss-Jacobs, RETIRED
RETIRED / State License is Inactive - Portland, OR

Our NAR dues at work, defending lawsuits . . . Cease and Desist Letter to Agent Match


Nov 22, 2013 01:00 PM #5
John Meussner
Mason-McDuffie Mortgage, Conventional Loans, Jumbo Loans, FHA, 203(k), USDA, VA, - Walnut Creek, CA
#MortgageMadeEasy Walnut Creek, CA 484-680-4852

This is good news - though it doesn't affect me directly, those who have raised objections seem to have some very valid ones.  Hope KW starts an industry wide trend with this.

Nov 22, 2013 02:12 PM #6
Ray Wright
Keller Williams Realty - Riverside, CA
SoCal Realtor - A.L.C.
I write a blog about this a few days ago where I shared the type of complaints I've heard from different agents. I haven't heard anyone come out for it. I'm gals my KW is standing firm against it. It will be interesting to see if anyone else does.
Nov 22, 2013 03:32 PM #7
Lisa Von Domek
Lisa Von Domek Team - Dallas, TX
....Experience Isn't Expensive.... It's Priceless!

Hello Richard,

It will be interesting to see how this all plays out and if other brokerages join in the fight against AgentMatch.

Nov 22, 2013 09:23 PM #8
Cindy Jones
Integrity Real Estate Group - Woodbridge, VA
Pentagon, Fort Belvoir & Quantico Real Estate News

I do have to wonder what NAR is thinking.   This should be interesting to watch play out and certainly I don't see the value for consumers when there are so many variables play into selecting a Realtor® to sell your home.

Nov 22, 2013 09:54 PM #9
AJ Heidmann ~ CRS
McEnearney Associates, Inc. - Alexandria, VA
YOUR Alexandria & Arlington, VA Real Estate Expert

Other than as a means to create a clever (in's mind) marketing tool to attract viewers, this whole agent ranking just doesn't make sense.  As Cindy above said, there are too many variables to consider (on both the agent and client sides) to use some simple mathematic equation to ensure a blissful match.

Nov 22, 2013 11:55 PM #10
Karen Kruschka
RE/MAX Executives - Woodbridge, VA
- "My Experience Isn't Expensive - It's PRICELESS"

Rich  In my opinion, NAR "sold the farm" lomg ago when they allowed to control the name realtor on the web.  It does not serve the public well

Nov 23, 2013 03:00 AM #11
Teral McDowell
Referral Patners LLC - Murphy, TX

I was sure glad to see KW® stand up with its agents.

Nov 25, 2013 12:17 PM #12
Fred Griffin Tallahassee Real Estate
Fred Griffin Real Estate - Tallahassee, FL
Licensed Florida Real Estate Broker

NAR continues to work against the interests of its Members.  They are becoming annoying and irrelevant. 

Nov 27, 2013 09:59 AM #13
Debbie Reynolds, C21 Platinum Properties
Platinum Properties- (931)771-9070 - Clarksville, TN
The Dedicated Clarksville TN Realtor-(931)320-6730

Richard, Good for KW. They are not afraid to take a stance and their voice will be heard.

Nov 27, 2013 11:42 AM #14
Terri Woods
Benton, Linn and Douglas Counties - Days Creek, OR
Selling Homes and Land in Oregon

This certainly is a hot topic. I love reading everyone's comments.

Nov 28, 2013 11:15 PM #15
Brad MacKenzie
Brad MacKenzie - Duxbury, MA
Turning Houses into Homes on the South Shore

Good thing. It's a start. Vive la revolucion. Rise up, stand up, stand up for your rights!

Dec 06, 2013 01:13 AM #16
Jason Crouch
Austin Texas Homes, LLC - Austin, TX
Broker - Austin Texas Real Estate (512-796-7653)

Good to hear. If more large companies come out against this, it won't last, in my humble opinion.

Dec 09, 2013 03:51 AM #17
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Richard Iarossi

Crofton MD Real Estate, Annapolis MD Real Estate
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