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Overpriced Listings: take them or drop them?

By
Real Estate Agent with Premier Florida Realty of SWFL

Mimi Mimi our new one year  old Rhodesian ridge back family member. This has nothing to do with the subject matter, but I like to show her off. She was rescued in Homestead near Miami.

 This Blog was originally a long comment in response to the very interesting Post by Jill Glanzerof Gainesville Florida Extreme Market Conditions. I started that comment and had just to much to say about the subject and was taking to much space. I didn't want to overcrowd her Post.

    The point is how should we advise sellers who will not lower their price or takes for ever to realize that their home is for example $20,000 less then they think? 

    Drop the whole thing and move on?

    List overpriced home and tell the Sellers:" we can test the market with this price for starters"?

  We are in the business of selling properties and there is nothing worse then having an overpriced property.We have all been there. otherwise more properties would be sold! It will just sit there and Realtors will just use it as an absurd comparable. Should you use patience and advise the Sellers to stage their home, upgrade their curb appeal, keep in touch with their regularly and show them clearly that they are overpriced? You may do the later as long as you told them in the first place that you may have to lower the price of the home if it does not get any offers within 2 months.   

   Of course if they really can wait 10 months, they may get closer to their asking price in Gainesville.But there is a reason they listed. They want to sell their home! Perhaps the honest thing to say to the sellers at the listing presentation is that their home is worth $20,000 less then it is now agreed to be listed out, but they will have to be willing to adjust and lower their price in the near future if the home is not getting the right feed backs or...offers! I do realize that short sales and foreclosures in Lee County and all around the USA have pulled down home values drastically but agents do know what the market value of a home is.

Now...if they take 6 months to lower their price $15,000 and meanwhile they are paying a mortgage of $1,200 x 6 plus insurances and property taxes, you might be able to convince them off the bat to lower the price....of course its easy to say. It is after all their home. What is new? They want it all. They want to buy low and sell high. (Truth be told: how objective are agents when they sell their own homes?)  In this market this will not happen. Sellers have to be reasonable. We are in the business of selling properties and we have to tell the truth to these sellers. The last thing we want is one of these listing staying 300 days on the market. That does not help the Sellers. They may have an eye on a particular price range of homes which may not be available later on or the interest rate will go up. Also: how much time and money will the agent loose if she or he is stuck with an overpriced property? Not to mention that the Sellers will not be able to buy that other home.We have to look at the whole picture.   

   I have no problem telling the sellers point blank the true market value of their home. We can be a bit flexible and adjust the price within the next few months. But why bother? Give it your best shot and that means the home will be more salable. Case in point: my wife thinks our home is worth $30,000 more then I do.At least its not $50,000 more! Perhaps she thinks that I will upgrade the home. She is right. Luckely I like to tinker around. The Sellers? They wanted money in their pocket yesterday.

 

 

 

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LLoyd Nichols
Right Choice Realty LLC
6360 Presidential Court, Suite 4
Fort Myers, FL 33919

cell: 239-810-2980
Fax: 239-463-4826
home office: 239-463-5217

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Comments (14)

Joan Whitebook
BHG The Masiello Group - Nashua, NH
Consumer Focused Real Estate Services
I don't think it helps sellers to overprice the property.  A lot of agents have the sellers agree to a price drop in the first 30 days.  One agent had a great idea -- and that was to show the seller the competition.  Then they got it!
Mar 16, 2008 03:08 PM
Gary Bolen
McCall Realty - South Lake Tahoe, CA
CRS - Lake Tahoe Real Estate Information

For us it depends on the situation. And the personality of the Seller involved. We are less patient with a Seller who knows our business better than we do... who refuses to look at market reality. We let go of 4 of those last year. Just plain and simple fired them.

best 

Mar 16, 2008 03:12 PM
Roberta LaRocca
Simply Vegas Real Estate - Las Vegas, NV
REALTOR®, Broker, Salesperson, NV. Lic BS.507
Lloyd, I don't think it is good to take an overpriced listing.  It is frustrating to both the seller and the agent, when it doesn't move.  I love Mimi, she is adorable! 
Mar 16, 2008 03:17 PM
Jeff Kessler
Austin Homes, Realtors www.OwnAustin.com - Austin, TX
Broker,CLHMS,GRI

Hopefully if they are overpriced they come down quickly or if they don't I would drop it.

J. 

Mar 16, 2008 03:19 PM
LLoyd Nichols
Premier Florida Realty of SWFL - Fort Myers, FL
Southwest Florida Homes By The Sea

Joan: that is good one. Show them the comparables! That should clarify things quickly! I like this idea very much.

Gary: good decision.After all if we don't produce as listing agents they can also terminate the contract.Some people will always know better. I bet they listed with someone else at an overpriced number and had to probably reduce their price to a number similar to yours some 6 months after. In the mean time listings of the sort mess up the inventory and the market. 

Mar 16, 2008 03:23 PM
Ron Parise
LocateHomes.com - Cape Coral, FL
Ive been adding a paragraph to the listing agreement that gives me the ok to reduce the price a set dollar amount every two weeks untill it gets to my  price. If the seller wont agree to my price up front or this reduction schedule, I walk away.
Mar 16, 2008 03:25 PM
Linda Lipscomb
Linda Lipscomb RE/MAX Lexington Henderson County TN - Lexington, TN
731-695-1118, Lexington TN Homes

Someone will list it.  Most often is sells for thousands below the original listing price.  So...you're kicking youself because you declined the listing.  How much overpriced?  Has unrealistic is the seller??  Once, I have determined the answers, I am quick to make a decision on whether I am playing or not.

Linda Lipscomb, Selling Homes in Lexington Tn   www.lindalipscomb.com

Mar 16, 2008 03:27 PM
Lane Bailey
Century 21 Results Realty - Suwanee, GA
Realtor & Car Guy
Just don't do it.  The best shot is to hit hard at the beginning.  Waiting 30 days or 60 days or 90 days... the listing gets stale and it is that much harder to sell. 
Mar 16, 2008 03:29 PM
LLoyd Nichols
Premier Florida Realty of SWFL - Fort Myers, FL
Southwest Florida Homes By The Sea

Ron: wow! I like the style though it may be a bit to drastic. Perhaps every month reduction? Thank you for the comment.

Linda: you make a great point. Its relative. How much overpriced is the key. There is not reason to shoot yourself in the foot specially as we know that chances are there will be a 5% plus difference between asking and selling price. It is something we have to figure when we discuss will the sellers. How flexible are they? Are they firm? Will they negotiate? In this market they better negotiate some.

Roberta: we don't want to frustrate the Sellers and ourselves more then needed in this market! Thanks about Mimi!  

Mar 16, 2008 03:37 PM
Rob Muller
ReMax Town & Country - Canton, GA
Cherokee County Real Estate
If they want to grossly overprice the house I don't take the listing...period. If market conditions change and they refuse to drop the price, I will show them the comps but I will keep it since my advertising dollars are already gone, maybe I will at least get a buyer out of it.
Mar 16, 2008 03:41 PM
Rob Muller
ReMax Town & Country - Canton, GA
Cherokee County Real Estate
PS, Lloyd...Beautiful Dog, Ugly hat..Go Yankees
Mar 16, 2008 03:42 PM
LLoyd Nichols
Premier Florida Realty of SWFL - Fort Myers, FL
Southwest Florida Homes By The Sea

Lane: that is the ideal situation. ON the MLS a listing price needs to be lowered or raised (rare these days !) to stand out after 40 -50 days. In our MLS and am sure yours has its own tricks, they will show with an arrow going down in green. I suppose if you do demonstrate the competitors's price they will be able to hit harder from the start. We have to also see how much they owe on their mortgage. You are right  after 60-90 days, they start to smell like a dead fish and its time to lower them strongly.

Rob: you nailed it.Let's be real. Some sellers may have staying under the sun to long. At that point its not worth it.

Rob LOL funny comment. I knew I would get a yankee fan one day who just hates the Red Sox...why? hum Its seem they are better these last years. One thing I will tell you though: my wife got me the Jeter cologne last month and yea it smells good and yea I respect Dereck Jeter...but I would prefer some Many being Many Cologne!

    Mimi g Even Mimi is a Red Sox fan lol (picture taken before we took her home to Fort Myers Beach)

Mar 16, 2008 04:07 PM
Jennifer Fivelsdal
JFIVE Home Realty LLC | 845-758-6842|162 Deer Run Rd Red Hook NY 12571 - Rhinebeck, NY
Mid Hudson Valley real estate connection

Lloyd - Your doggy was too distracting, after seeing him I just could focus on the post....Lol   he is a beauty.

Overprice property is a hot topic, my feeling is to let them be, just not worth it.  The market already have a high volume of inventory.

Mar 17, 2008 01:01 AM
Christina Moock
Cutler Real Estate - Canton, OH
REALTOR - Cutler Real Estate
I went on a listing appt. yesterday where the owner wouldn't even let me finish going over the comps.  She interrupted and said she just wanted to list it at 189,500, dropping it 500 from their last listing.  I told her I recommend 159,900, at the highest 169,900 and I didn't think I could help her at her price.  The funny thing is when it was listed before they had an offer of 155,000 which they flat out rejected.  I called her this morning to follow up and was told that I was too negative about the house and they decided to wait and she hung up before I could even respond.  I could have listed it yesterday if I would have agreed to her price.  Oh well, not worth my time or money. 
Mar 19, 2008 02:31 AM