Pre-plans for Business

By
Real Estate Agent with Jeff Fritzson Real Estate, Ebby Halliday Realtors 0629874
https://activerain.com/droplet/47Bs

My real estate business is still in its infancy. Unfortunately I am not. I turned more than 636 months old this year. I guess I should stop counting my age in months but more than half a century sounds worse to me. But I digress.

My top goal for 2014 is to increase revenue. Well my two top goals are to increase revenue and market share. Hmmm…among my top goals are to increase revenue, market share, client satisfaction (never can be too high) and find time for the things I love to do outside my business. What can I do to make these things happen?

Revenue is easy-sell more, but how? If I sell more I increase market share. What can I do? My sales come from my sphere of influence, referrals and new contacts. I think I will work these in reverse order. How do I get new contacts – networking, blogging, volunteering, and advertising. All of these require time so I need to ensure I time block. Since I am not where I want to be today I will increase my time on these activities.

My work week, for now, consists of 50 hours. I try not to work more than that but when your business is an infant, you sometimes have to do 3 AM feedings. I currently attend 1 networking group that meets every week. One of my tasks then will be to find another good networking opportunity. I recently found ActiveRain so now I have a great outlet for blogging. My goal is 3-4 blogs per week top start. For volunteering I already belong to the Rotary and I am the President of my HOA. I think I will leave that alone for now. With a new website in process, it is time to increase traditional methods of print and mail to push traffic to my website as will my blogging.  Summary: find another good networking group, increase blogging to 3-4 times per week, remain with my current volunteer commitments, increase traditional advertising.

These increases will take more time in my week. I will have to evaluate where I am spending my time and see what I can move around in order to allow for these additional responsibilities. That means I should be writing down what I am doing throughout each day. While my calendar may say one thing, I really need to know where my time is being spent. Summary: detail where I am currently spending my time, schedule my new time blocking

Increasing client satisfaction is a tough one. My clients seem to really enjoy working with me. One thing I think I can do is learn more about what other successful agents are doing. That may mean more time at my office, reading more on AR, and taking additional classes. These things can help me learn more about current methods of customer service and extend my expertise so I can better serve my clients. Summary: Spend time at the office, on AR and take additional classes.

There are several things I really enjoy doing: cooking (and unfortunately eating,) woodworking, photography, fishing, etc… One thing I am going to do, since I used to be a professional cook, is to offer cooking lessons. I could use that as another method to increase my contacts and get in one of the things I enjoy. Making more wood pens and cutting boards could be a new challenge. My current contacts would receive a nice personalize gift that lets them know I think about them even when not involved in a sale or purchase. It could also be a nice closing gift. I am already using my pictures on my future website but I could also use those on Pinterest to help with my presence on the web. I could go fishing more often and give everyone a break from me (well, let’s just put this under personal health and wellbeing.) Summary: integrate personal hobbies into business advantages, remember to take care of my own health and wellbeing.

Wow re-reading this many might ask where do I start? If you have a list like this for your business, here are some things I keep in mind when trying to implement them:

1. Do not try and implement these all at once. Take the ones that are most important to you and that you can start, and begin there. Some of these will take more time to see results than others.

2. Make these goals achievable. Have a base target and a stretch target.

3. Attach a timeframe to each one. This means at least having a start date for each one. It may be you are not going to start doing some of these until June or August but get it on your calendar now.

4. Make these goals written and review them every day.

5. Remember that failure does not define you. It is not something you become. It is simply an event where you did not achieve something by the time you set out. Learn from your mistake. Brush the dirt off your knees and get back to it.

Summary: Do your best, don’t beat yourself up and don’t give up.

I wish you all great business success in the future year.

 

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Topic:
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Location:
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Groups:
Active Rain Newbies
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Tags:
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business plan
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Rainmaker
2,790,105
Kathleen Daniels
KD Realty - 408.972.1822 - San Jose, CA
San Jose Homes for Sale-Probate & Trust Specialist

Jeff, You have a lot going on.  Getting started can seem overwhelming at times.  You bring a wealth of business experience to the table. You are well on your way to achieving and exceeding your goals.  I wish you continued success and happiness.  I look forward to seeing your new website as well. 

Nov 25, 2013 09:37 AM #1
Rainer
96,912
Jeff Fritzson: Frisco Real Estate Pro
Jeff Fritzson Real Estate, Ebby Halliday Realtors - Frisco, TX
Your Success is My Focus!

Thank you Kathleen. You set a high bar from where I sit. I greatly appreciate your comments.

Nov 25, 2013 09:59 AM #2
Rainer
96,912
Jeff Fritzson: Frisco Real Estate Pro
Jeff Fritzson Real Estate, Ebby Halliday Realtors - Frisco, TX
Your Success is My Focus!

Hi iSteven - after all these years one thing I have learned is mostplansfall apart in the execution stage. You can have a great vision, wonderful goals and tasks laid out but when it comes time to implementation it gets messed up. Focus on 1-3 key goals over a quart to 6 months and cascade them down. before you know it, the first ones are now part of your everyday life and your new ones are being put into action.

Thanks for your comment.

Nov 25, 2013 06:05 PM #4
Rainmaker
2,112,237
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

Your business may be in it's infancy, but you could have fooled me....you sound like you have a great business plan!

Nov 25, 2013 09:53 PM #5
Rainer
96,912
Jeff Fritzson: Frisco Real Estate Pro
Jeff Fritzson Real Estate, Ebby Halliday Realtors - Frisco, TX
Your Success is My Focus!

Thanks Sharon. I have run two other successful businesses and one not so much. But hey you get up and get back on that horse. I apprecaite your kind words.

Nov 25, 2013 09:59 PM #6
Ambassador
2,991,167
Margaret Rome, Baltimore Maryland
HomeRome Realty 410-530-2400 - Pikesville, MD
Sell Your Home With Margaret Rome

Hi Jeff, Just left you a message. Would love to see your woodwork cutting boards. Great idea for a gift. Going to your website and see if you have some samples.

 

Dec 14, 2013 04:56 AM #7
Rainer
96,912
Jeff Fritzson: Frisco Real Estate Pro
Jeff Fritzson Real Estate, Ebby Halliday Realtors - Frisco, TX
Your Success is My Focus!

Hi Margaret - I will create a short post sometime this week with an example of the cutting board and pens. Thank you for commenting.

Dec 14, 2013 09:35 PM #8
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Rainer
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Jeff Fritzson: Frisco Real Estate Pro

Your Success is My Focus!
Your success is all that matters. Contact me.
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