Today's message for copywriters from AWAI (American Writers & Artists Institute) was all about getting clients to come to you rather than you chasing after them.
While it was marketing advice for copywriters, not real estate agents, the businesses are similar in that we always need/want more clients. So - perhaps worth sharing.
They quoted a guide called Successful Advertising as saying that most people won't read your message / ad until seeing it for the 5th time. After 9 times they'll begin to wonder if they're missing out on something. After seeing it for the 13th time, they'll start to think you offer something of value, but they probably won't call you / buy your product until they've noticed you 20 times.
The article went on to say that by the time a prospect has seen your message 20 times they've started to feel that you're an expert - so you won't need to prove yourself to them.
So how can you quickly "be seen" 20 times?
- Joining groups on LinkedIn and contributing twice weekly while joining another poster's discussion each week.
- Write an article for your website each week and post it to Google+, Twitter, and Facebook.
- Spend 5 minutes each day commenting on blog posts in your industry.
Of course, AWAI is for writers, so they didn't mention Active Rain!
I don't know where Successful Advertising got the statistics - or how they came up with a magic number of 20. But their findings do hold with what regular bloggers here in the Rain have learned: That they more they get "out there" the more potential clients see them and trust them.
When a person looking for a specific service starts searching and comes up with YOU time and time again, they will begin to believe that you're the answer to their needs, even before they've met you.
Of course, all this assumes that the articles and blog posts are relevant, useful, and well-written. I doubt that you'd gain many real estate clients by consistently blogging about cooking, child care, or dog training!
So - my message to all of you who haven't quite gotten started blogging - Just do it!