Let's Dish on Real Estate - Does the Listing Agent Care If He Sells My House?

Real Estate Broker/Owner with Franklin Homes Realty LLC

Let's Dish on Real Estate 

Does the Listing Agent Care If He Sells My House?

Let's Dish on Real Estate - Does the Listing Agent Care if He Sells My House?Every once in awhile I see a listing and think to myself, what was the listing agent thinking?

It's obvious the house needs some serious updating. There is furniture covering every wall. It doesn't look like the house has been cleaned in who knows how long and what's with all those plants everywhere?

I suppose all that would be okay if the house is priced right. But they are asking top dollar for this listing.

Well, here's the scoop, the thing that some listing agents don't want to tell you; they look at listings as a numbers game. They leverage listings to get more listings. They don't care if every listing sells. As a matter of fact, they know that a good number will not.

What they will get are calls from other sellers in your neighborhood because they see the agent's sign in your yard. And several calls from buyers. It's okay that the buyers don't want to buy your house. The agent is happy to find them a nicer house but they had to use your house to find that buyer.

Is that what you want? An agent who uses your house to get more business? Wouldn't you rather have an agent who has taken your listing to actually sell your house?

What? You don't think that's possible? Here's what I'll do that they won't. I'll tell you where your house needs updating. I'll show you ways to de-clutter your home and stage it. Then after it's been properly prepared and sparkles everywhere, I'll hire a professional photographer to show your house at its best.

Then we'll price it right. Buyers will be thrilled because it's exactly what they've been looking for. You'll get lots of showings and then before you know it, you'll get an offer.

I won't be using your house to get other listings, I'll be listing your house to actually sell it.

If that's the kind of agent you want to work with, then give me a call. Don't be one of those sellers who says, "Does the listing agent care if he sells my house?"

Posted by
Tammie White, Managing Broker/Owner
Franklin Homes Realty LLC
Franklin, TN
(615) 495-0752 
This posting with the content written here and photographs displayed are the intellectual property and opinions of Tammie White of Franklin Homes Realty LLC. Any party who uses this material without the written permission of Tammie White is subject to copyright infringement and possible lawsuit.

Re-Blogged 4 times:

Re-Blogged By Re-Blogged At
  1. Cheryl Ritchie 11/30/2013 09:35 PM
  2. Evelyn Johnston 11/30/2013 09:54 PM
  3. Jeanne Dufort 12/01/2013 12:06 AM
  4. MichelleCherie Carr Crowe Just Call...408-252-8900 12/01/2013 11:00 AM
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Brenda Mullen
RE/MAX Access - Schertz, TX
Your San Antonio TX Real Estate Agent!!

I have the same philosophy Tammie.  I take a listing to actually sell it as that is my goal.  Happy sellers bring more business too :)!

Nov 30, 2013 10:46 PM #17
Sarah Becker
SJB Real Estate & Management - Browns Valley, CA
Northern CA REO & HUD Home Sales
Lol! I felt like I wrote this post. I had this conversation with a number of sellers with expired listings over the last few weeks.
Nov 30, 2013 11:11 PM #18
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

Yes to this post...I have one of these in my neighbrohood now...NO BUENO

Nov 30, 2013 11:45 PM #19
Jeanne Dufort
Coldwell Banker Lake Country - Madison, GA
Madison and Lake Oconee GA

Excellent point - now the challenge is for sellers to be prepared to take the "tough love" advice a serious listing agent will provide!

Nov 30, 2013 11:55 PM #20
Lenn Harley
Lenn Harley, Homefinders.com, MD & VA Homes and Real Estate - Leesburg, VA
Real Estate Broker - Virginia & Maryland

Many listing agents wrongly believe that, if they tell the owner the truth, they won't get the listing.  Believing that, in a short time, the owner will agree to lower price closer to market. 

Not so.  Many owners believe that, when the listing agent wants to lower the price, they are stealing money out of the pockets of the owners.

Nov 30, 2013 11:58 PM #21
Tim Lorenz
TIM LORENZ - Elite Home Sales Team - Mission Viejo, CA
949 874-2247

Yes, Yes, Yes clean declutter, stage and get top dollar. 

Dec 01, 2013 12:21 AM #22
Elizabeth Weintraub Sacramento Realtor Top 1%
RE/MAX Gold - Sacramento, CA
Put 40 years of experience to work for you

And then there are the sellers who will tell you they have talked to all of their friends and associates and other agents and they know they can get more than you think, and they will plead with you to take the listing, to just give it that one shot at a sale, so you feel sorry for them, and you take the listing, and then nobody wants to buy it because there is too much wrong with it, and the sellers resent you for telling them to fix those things, they are also angry because you could not produce a fool to pay their idiotic price, and then suddenly without warning it sells. They hate you all the way to closing. And you ask yourself why are you in this business? And then you go sell another one.

Dec 01, 2013 12:28 AM #23
Charlie Dresen
Steamboat Sotheby's International Realty - Steamboat Springs, CO
Steamboat Springs, CO e-Pro

Sellers and buyers are gold to me and treated just the same. I get more frustrated when a seller's home has not sold. Thinking outside the box?  Heck, no box here. I'm always trying to think of new ways to sell my listings. 

Dec 01, 2013 01:50 AM #25
Bill Reddington
Re/max By The Sea - Destin, FL
Destin Florida Real Estate

Understand the issue. One of the ways we battle this issue is put in automatic price reductions in the listing agreement. Try but lots of times you can't get someone to change their lifestyle.

Dec 01, 2013 01:58 AM #26
Carla Muss-Jacobs, RETIRED
RETIRED / State License is Inactive - Portland, OR

There is a "craft" to this practice and listing a home, although as an exclusive buyers agent I haven't done in years, I could do under my license (just wouldn't be kosher with the EBA advertising I do).  With that said, I have to tell you Tammie I would never use my client's home as a personal calling card.  And THAT would be discussed in detail at the listing appointment!  Honest post here!

Dec 01, 2013 03:14 AM #27
Tammie White, Broker
Franklin Homes Realty LLC - Franklin, TN
Franklin TN Homes for Sale

John - 100% of my listings sell. That's because I work with the sellers upfront to prepare their home for sale and then price it right.

Marte - I see this all the time and it does give our industry a bad name.

Roger - I know it's crazy that an agent would actually take a listing to sell it.

Debbie - It's not true of all agents but I've seen quite a few.

Ron - Here's where I differ from other agents...if they don't take my advice on staging and pricing, I don't take the listing. As I said, 100% of my listings sell because sellers listen to my advice.

Cheryl - You and I both.

Gita - And price it right.

Kat - Agreed.

Mike - That makes me so sad. What happened to fiduciary responsibility?

Evelyn - If agents refused to list them, then that wouldn't happen.

Michael - When a seller says, "We don't see your sign all over town, I say "That's because I don't take listings that won't sell."

Nina - You and I both.

Rosie - We have a lot in common. I also make suggestions and even help with staging. One client recently told me he thought his wife was going to sell everything just to get the house sold. We close Wednesday.

Judi - I was in a home the other day that had me wondering, what was the agent thinking?

Than - That's not what I do.

Joe - Believe it or not, one of the top listing agents in our area, has homes on the market for years. People don't ask how long they took to sell. They see his signs everywhere and that's all that seems to matter.

Brenda - They sure do.

Sarah - It's so unfortunate.

Richie - I gotta shake my head.

Jeanne - It's kind of like this--who would you list with?

Lenn - I see that all the time.

Tim - That's my philosophy.

Elizabeth - That's why I don't take a listing if the seller won't take my advice. They blame me for the fact that it hasn't sold.

Charlie - Sounds good.

Bill - I saw a listing recently that had good bones but it was way over-priced for the condition. Price it right to begin with and there won't be a need for price reductions.

Carla - We are in agreement.

Dec 01, 2013 05:04 AM #28
Jill Winchel
Royal Shell Real Estate - The Koffman Group - Cape Coral, FL
We make it easy. You make it home.

You're right, Tammie. Many agents will use listings to get more listings. Sellers need to listen to their agent, too, and take their advice. Great post to let sellers know there are different kinds of agents out there.

Dec 01, 2013 05:04 AM #29
Jill Sackler
Charles Rutenberg Realty Inc. 516-575-7500 - Long Beach, NY
LI South Shore Real Estate - Broker Associate

Elizabeth Weintraub's comment is hysterical. It sounds an awful lot like real life to me.

Dec 01, 2013 05:16 AM #30
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Tammie- I too have to wonder when I see MLS photos that do absolutely nothing to sell the house.  

Dec 01, 2013 08:18 AM #31
Debbie Reynolds
Platinum Properties - Clarksville, TN
Your Dedicated Clarksville TN Real Estate Agent

 Many agents depend on the MS to produce the buyer and don't do anything to help it along. Being a listing agent takes money and real work. The buyers agent has no idea what goes into doing the listing right.

Dec 01, 2013 10:26 AM #32
MichelleCherie Carr Crowe Just Call...408-252-8900
Get Results Team...Just Call (408) 252-8900! . DRE #00901962 . Licensed to Sell since 1985 . Altas Realty - San Jose, CA
Family Helping Families Buy & Sell Homes 40+ Years

Certainly this is true of too many listing agents (I remember the post on the drive-up listing agent!).

Dec 01, 2013 10:57 AM #33
Karen Feltman
Cedar Rapids/Iowa City, IA KW Legacy Group - Cedar Rapids, IA
Relocation Specialist in Cedar Rapids, Iowa

I agree!  It is important to know the difference is the reasons that agents list homes.  Their statistics like days on market and homes listed vs. listings sold ratios are very important.  Thank you for sharing!

Dec 01, 2013 11:15 AM #34
Erin Bates
CMG Financial and Expansion Marketing Services - Aurora, CO

Well hey - NICE DISH! I like your take on the contest and I must say, you are SO right. Thanks for participating. 

Dec 01, 2013 11:33 AM #35
Aaron Hofmann
Atlanta Communities - Smyrna, GA
aka Mr. Smyrna Vinings

I like to sell my listings as quickly as possible. I'd rather have happy sellers in a month than having them calling constantly wondering why the house hasn't sold.

Dec 01, 2013 03:49 PM #36
Tammie White, Broker
Franklin Homes Realty LLC - Franklin, TN
Franklin TN Homes for Sale

Jill - A seller was recently surprised when I turned down her listing. I asked her to make some changes and declutter to prepare it for market. We also disagreed on price. I list homes to sell them and this home wasn't going to sell at the price she wanted.

Jill - True.

Kathy - I see that all the time.

Debbie - There's a lot more to marketing a property than just putting it in the MLS.

Michelle - Agreed.

Karen - These numbers can be manipulated as well.

Erin - It didn't start out this way.

Aaron - That's my take.

Dec 02, 2013 10:22 AM #37
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