Every month is time to get moving with marketing, but December seems to be the time when many agents let it slide - only to find themselves wishing they had more clients and closings in January and February.
This year, do yourself a favor and get some business in the pipeline for the new year.
What should you do?
Of course I believe you should get your website revisions done - add some new pages and update your agent bio.
Then, I belive you should either be mailing prospecting letters or using a capture form on your website to offer a special report so you can drip market via email.
(Now is a perfect time to get an autoresponder set up if you don't already have one.)
Of course I'd love to help you with those two projects - either by writing custom copy for you or introducing you to my 30+ sets of real estate prospecting letters.
But what else?
If the research I wrote about in the post on "how many times must they notice you" is true, you can get someone's positive attention by being noticed 20 times. (That includes the letters and emails you send, the blog posts you write, and all the rest.)
Since you probably aren't going to mail or email anyone 20 times in the next month (I hope not!) and since different people look in different places, it stands to reason that it would benefit you to get your name and your good advice out in as many places as possible and as often as possible.
- Keep blogging, of course - and then add links to your posts from all your other social networking sites. While you're at it, join a few more (active) groups on LinkedIn.
- Do some added research and add more community pages to your website - too many agents are using the Wikipedia information. Offer something better, so those who find you when researching communities will see that YOU are a cut above the rest.
- Comment on blogs where your potential clients will see you and recognize that you have good information to share.
- Wear your name tag or a company shirt or cap when you're out shopping or attending community events. Be willing to stop and chat with anyone who expresses interest.
- Do the same when you make time to volunteer somewhere. The food bank, a soup kitchen, and the animal shelter could probably ALL use an extra hand about now. You could also get involved with a food drive, a toy drive, or a "coats for kids" effort. Take time to get acquainted with the other volunteers.
- Send an unusual holiday greeting to past clients and people in your sphere of influence. A pre-printed card will probably go in the round file, so come up with something a little different. (Yes, these people already know you - the idea here is not to let them forget you while you're busy searching for new clients.)
- See if one of your service groups (Rotary, Lions, Lioness, etc.) needs a speaker for a meeting this month - then go tell them what your local real estate market is doing. Offer to send a copy of your market report to anyone who leaves his or her business card with you. (This is a little tip gathered years ago from Bob Bly.) It gives you permission to add their names to your database and keep sending those reports as you update them.
Put your imagination to work - you'll find more ways to meet more people.
And whatever you do, don't leave home without a good stack of business cards in your pocket.