Real estate marketing: It's December - Time to get moving

By
Services for Real Estate Pros with Marte Cliff Copywriting

Every month is time to get moving with marketing, but December seems to be the time when many agents let it slide - only to find themselves wishing they had more clients and closings in January and February. 

This year, do yourself a favor and get some business in the pipeline for the new year. 

What should you do? 

Of course I believe you should get your website revisions done - add some new pages and update your agent bio. 

Then, I belive you should either be mailing prospecting letters or using a capture form on your website to offer a special report so you can drip market via email. 

(Now is a perfect time to get an autoresponder set up if you don't already have one.)

Of course I'd love to help you with those two projects - either by writing custom copy for you or introducing you to my 30+ sets of real estate prospecting letters. 

But what else? 

If the research I wrote about in the post on "how many times must they notice you" is true, you can get someone's positive attention by being noticed 20 times. (That includes the letters and emails you send, the blog posts you write, and all the rest.)

Since you probably aren't going to mail or email anyone 20 times in the next month (I hope not!) and since different people look in different places, it stands to reason that it would benefit you to get your name and your good advice out in as many places as possible and as often as possible. 

So... 

use your business cards!

  • Keep blogging, of course - and then add links to your posts from all your other social networking sites. While you're at it, join a few more (active) groups on LinkedIn. 
  • Do some added research and add more community pages to your website - too many agents are using the Wikipedia information. Offer something better, so those who find you when researching communities will see that YOU are a cut above the rest. 
  • Comment on blogs where your potential clients will see you and recognize that you have good information to share. 
  • Wear your name tag or a company shirt or cap when you're out shopping or attending community events. Be willing to stop and chat with anyone who expresses interest. 
  • Do the same when you make time to volunteer somewhere. The food bank, a soup kitchen, and the animal shelter could probably ALL use an extra hand about now. You could also get involved with a food drive, a toy drive, or a "coats for kids" effort. Take time to get acquainted with the other volunteers. 
  • Send an unusual holiday greeting to past clients and people in your sphere of influence. A pre-printed card will probably go in the round file, so come up with something a little different. (Yes, these people already know you - the idea here is not to let them forget you while you're busy searching for new clients.) 
  • See if one of your service groups (Rotary, Lions, Lioness, etc.) needs a speaker for a meeting this month - then go tell them what your local real estate market is doing. Offer to send a copy of your market report to anyone who leaves his or her business card with you. (This is a little tip gathered years ago from Bob Bly.) It gives you permission to add their names to your database and keep sending those reports as you update them. 

Put your imagination to work - you'll find more ways to meet more people.

And whatever you do, don't leave home without a good stack of business cards in your pocket. 

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Rainmaker
1,452,935
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Vegas Bob - Thank you!

Dec 08, 2013 02:40 AM #22
Rainmaker
1,452,935
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Kathy - Thank you, and thanks for adding to my Sunday reading list!

Dec 08, 2013 02:41 AM #23
Rainmaker
1,452,935
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Wayne - Yes, marketing is easy to forget when we get busy with other things.

Debbie - You mean you actually get some slow time?

Dorie - And keeping on marketing when you actually are busy is an even bigger challenge.

Rebecca - Yep, time to turn a slow month into a productive month.

Silvia - Yes, if you have parties, events, and even big family gatherings, you have a wealth of opportunities.

 

Kristin - I'm always grateful to Kathy and the others who post their fravorites - it gives me a reading list of blogs I'm glad not to miss.

 

Jeff - Good. I wish you dozens of new listings!

 

Dec 08, 2013 02:46 AM #24
Ambassador
1,701,830
Tammie White, Broker
Franklin Homes Realty LLC - Franklin, TN
Franklin TN Homes for Sale

Marte, I'm working on my monthly newsletter right now. That will go out to my two farm areas and database. I am also sending listing letters to sellers who unsuccessfully tried to sell between 2008 to 2011. I'll be pretty busy the next several weeks with all of this.

Dec 08, 2013 08:07 AM #25
Rainmaker
1,452,935
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Tammie - Yes you will, and ... good for you!

Dec 08, 2013 08:20 AM #26
Rainmaker
316,051
Sandy Acevedo
951-290-8588 - Chino Hills, CA
RE/MAX Masters, Inland Empire Homes for Sale

You have some really good ideas here that are easy to do and that should be a regular part of our to-do list.

Dec 08, 2013 08:50 AM #27
Rainmaker
1,452,935
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Thanks Sandy - Yes, they should - not just in December, but all year long whenever you find an extra minute.

Dec 08, 2013 09:03 AM #28
Rainer
24,963
Al Norman
Primary Residential Mortgage Inc. - Casselberry, FL
Florida FHA Home Loan Specialist

Great information Marte.  I will definitely refer a few Realtors to your post as I believe they all could appreciate this information. 

Dec 08, 2013 09:06 AM #29
Rainmaker
1,452,935
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Thanks Al. I appreciate the plug.

Dec 08, 2013 11:48 AM #30
Rainmaker
1,484,701
Gary L. Waters Broker Associate, Bucci Realty
Bucci Realty, Inc. - Melbourne, FL
Fifteen Years Experience in Brevard County

Nice list of ideas. I need to get some of these things done and get moving before 2014 arrives!

Dec 08, 2013 09:33 PM #31
Ambassador
756,900
Charita Cadenhead
Keller Williams Realty - Birmingham, AL
Serving Jefferson and Shelby Counties (Alabama)

Marketing is a constant in our business.  Some effort should always be taking place.  I haven't stopped by your blog in a while, but reading this post just reminds me that I miss the good content that you always write.

Dec 08, 2013 11:02 PM #32
Rainmaker
1,348,407
Michael Setunsky
Woodbridge, VA
Your Commercial Real Estate Link to Northern VA

Marte, you always provide some excellent tips. This is a keeper. Thanks.

Dec 08, 2013 11:36 PM #33
Rainmaker
1,452,935
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Gary - Yep! You now have 22 days.

Charita - What a nice compliment - thank you.

Michael - and thank you.

Dec 09, 2013 07:04 AM #34
Ambassador
4,293,736
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Marte, I am onto my new website now - as I have not focused much on it for a long long time! December is the best month to catch up with refreshing content and getting ready for new year. Nice suggestions for 20 touches.

Dec 09, 2013 11:22 AM #35
Rainmaker
1,452,935
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Praful -Time goes SO fast! It's easy to ignore a website or a blog for far too long. Glad you're finding time for it now.

Dec 09, 2013 11:51 AM #36
Rainmaker
950,966
Beth and Richard Witt
Long Island Cash Home Buyer - Huntington, NY
Long Island Cash Home Buyer 516-330-6940

Great post Marte... I especially love the name badge tip... I've been pushing that on our agents for years...

Dec 10, 2013 08:10 AM #37
Ambassador
1,322,397
Gayle Rich-Boxman Fishhawk Lake Real Estate
John L Scott Market Center - Birkenfeld, OR
"Your Local Expert!" 503-755-2905

Marte, great stuff. I would also add writing for a local paper and barter for ad space. That's what I do. Small community papers are more open to this, because they get free copy! I do it twice a month but this year missed two deadlines (bad me...oh, well, it came to a point where my CLIENTS took precedence!)

The other thing I'm doing this year and have done in the past is to contact my past clients from the whole year that just ended, right after the new year starts and ask what charity they would like a small donation made to in their name. I usually only do about $15, but that adds up! It's my way of paying it forward in their name. I also suggest a couple of my favorites if they can't think of one or don't simply have the time to choose.

I always love your posts--pack full of great how-tos!

Dec 10, 2013 02:14 PM #38
Rainmaker
1,452,935
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Beth - It's always nice when someone else backs up your faith in a practice you know to be a good one.

Gayle - Writing for the local paper is also a wonderful way to become known as the expert - even if you don't get anything in exchange.

Dec 10, 2013 02:52 PM #39
Rainmaker
512,501
Elva Branson-Lee
Solid Source Realty GA - Atlanta, GA
CDPE - Atlanta Real Estate & Short Sale Agent

Came over from Kathy's post, and glad that I did, Marte. Thanks for the prompts.

Dec 12, 2013 05:16 AM #40
Rainmaker
1,452,935
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Elva - You're welcome. I'm nothing if not a persistent nag.

Dec 12, 2013 05:48 AM #41
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