Sell Faster And Smarter By Utilizing Virtual Staging

Hi Laura and Tammy

I understand what yourself and Tammy are saying but I think you're both missing the bigger picture... and for that reason I will address both of your comments.

First of all, you cannot stage a property that doesn't exist so that isn't something you would compare for this type of scenario. 

The other point I would like to remind you of is, as real estate agents you surely already know the MLS is one of the most powerful marketing tools that exists for any industry and it is therefore very important for agents to understand, settling for pictures of empty rooms, no images, cluttered dark and grubby pictures or images of 2d floor plans is not doing any service to your listing client at the end of the day.

This blog and  specific technology was created for pre-construction homes and as I stated earlier showcasing what the property will look like once it is built is a far more sophisticated selling approach than a 2D floor plan and a write-up.

When you're working in a tough economy you pull out all the stops as that is what your clients are expecting from you. 

Regarding re-sale, undeniably it is better to stage a home beautifully and take great pictures than to show a virtually staged home hands down, BUT I have also seen homes staged that actually can de-value a home or there are situations when you cannot stage it, such as pre-construction OR tenanted.

These are 3 situations when virually staging is often a more superior and business savvy approach to selling than to put "red flagging" pictures on the MLS.

Lastly I have also sold real estate in the past and buyers are not angry when you have pictures of a property that shows furniture, they are upset when you alter the condition of the property and the property itself is actually in a much worse condition than is represented on the MLS not whether or not it is shown with furniture.  Pictures of homes in a season different to the time the property has been listed or putting pictures of the property with furniture in it when the place is empty is very different from virtually altering the condition of the property.

Great comments ladies and thanks for the great discussion I'm glad you brought this up.  I hope I've answered your questions.

Good morning

Thank you for all the comments, in regards to tools, I use many different types of softwares in order to create this.  The creation time for this type of animation was 3 weeks.  It requires a level of understanding of lighting, colour, dimensions, etc.  Creating a virtual animation unfortunately isn't something you can buy a software and simply create at least not this type that needs to be fairly custom. 

What I would recommend you do is source a virtual modeling artist and preferrably one who has experience with interior design, furniture dimensions, etc.

Thank you for the comments.  I think you are going to find this is the next phase of advertising and allows agents to source a new type of client and being armed with talented individuals on your team, like a contractor, a home stager, a virtual modeling artist is the way of the future.. as more people continue to source their products on line, in Canada 90% of buyers source on line and in the US I believe it is 75% it only makes sense.

I can work anywhere, and if you would like to begin selling your services to builders who are in mid-construction, pre-construction and need to move or are looking to move more product, I can work with you.

Happy holidays and Merry Christmas to you too.

Rachel 

Hi Ron

You should always stage when necessary.. the question is "how" to stage, that is the question..:)