Here's a little article I did for our local paper. It was placed smack dab in the middle of the real estate section, and I've had quite a few people comment on it.
Photographs are powerful bait. Good ones can lure buyers; poor ones can turn them away.
Spring is in the air and the real estate market is picking up. Buyers are scouring the papers and the Internet looking for the perfect home and sellers are cleaning, painting and pruning, all in preparation for another busy summer of moving.
House hunting and selling can be time consuming, expensive and stressful, particularly for those wishing to move to the Coast. Without quality, accurate pictures the search can be even tougher. Whether you use a Realtor or try it on your own, one of the most important aspects of selling your home are the pictures you use to represent it.
In today's real estate market, high quality photographs are the foundation of a successful marketing strategy. For a home to sell quickly and at top dollar, it needs to entice as many prospective buyers as possible. For this to happen, the listings must have a strong visual appeal.
A real estate photographer has an eye for composition, highlighting the homes best features. Equipped with a high quality camera, tripod, wide angle lens and external flash, the photographer will take many images and choose the best to optimize for colour, density, contrast and size. Lens distortion and perspective, created by the wide angle lens, are also corrected. The final image results are clear views through windows, a bright interior and a true representation of the property.
Professional real estate photography adds enormous value to a realtors marketing campaign, as well as their professional image. For sale by owners' (FSBO) can also benefit from using a professional photographer by having a single property web site created, complete with a 123yourstreet.com web address. High quality images that accurately represent the home combined with a Real Tour Vision 360° virtual tour is a winning combination for Internet marketing.
The Internet has become one of the leading choices for marketing homes for sale. A 2007 survey from The National Association of Realtors reports that 84 per cent of home buyers used the Internet in their search for a home, up from 80 per cent in 2006. The images a buyer sees online, are often the only chance to make a good first impression. They are looking for homes that have been well cared for, clean and bright and their judgment starts as soon as they click on a picture. Ensure you make a solid first impression.
If we can raise the bar on real estate photography, everybody wins. The client is impressed with their Realtors marketing platform (and will spread the word), buyers (who may also be sellers) are better able to locate their dream home and FSBO can feel confident in knowing they are using the best tools and resources to market their property.
Linda Sabiston First Impression Virtual Tours and Photography