What Marketing Tools Get The Best Results?

Great article - it's crucial to know which marketing efforts are driving in results.

Thanks for sharing!

I wonder how accurate this survey really is given that it was done by ecampaignpros. I would like to see how the actual survey questions were worded.

Thank you so much for sharing. I have just opened a Brokerage and this information has given me some additional insight into where my marketing dollars will give me the best ROI.

very informative post! Thanks for sharing.

I think they should have done it by region/area.

Hard to tell what works for one area will not in another.

PLus it says "thousands" that could be just 2,000, not very useful.

But it does give a little window peek at what people use.

Thank you

 I have heard some agents still use post cards regularly and some give up after the first mailing doesn't bring in any leads. Being a new agent I am not spending the money on postage right now, so I walk the farm and leave the post cards on the door mat. This has yielded a listing lead and 2 buyer leads and this is just from two door drops in which I actually spoke to the home owner that was outside when I walked up. This should g e me the courage to actually knock on the doors but I am not quite there yet. 

Ah Im surprised that Pay per click is least effective. Our company was just going to do PPC although we are working it where our website will have information on our ppc ad word. Havent done it yet so we will see for ourselves soon!

Great information to share Eric. Thank you. I think the key with any method is consistency. That could be the reason the mailers were so low. One needs to mail on a regular basis for a prolonged period.

Great post.  I love looking at what's working and not working. Great information.

Thank you for sharing this post with the active rainers. I use ecampaign pro and send postcards regularly. After seeing these results, that postcards landed dead last, this will be something to evaluate.  

WOW... this is great information. I am so surprised about postcards being he least effective. I wonder if that is because the agents are not putting in the amount of juice necessary to gain name recognition.  I recently read an AR post that gave information from a very successful KW team leader here in Atlanta and the manner in which the he takes over a neighborhood is by using postcards. He does use a heavy rotation. I am going to give his method a try.  Thanks again for sharing this info!

About what I would have guessed, for me social media is very effective using facebooks ads just because you can target exactly who you want to target in what specific area.