Does AgentMatch knowingly violate the REALTOR Code of Ethics?

Real Estate Broker/Owner with Richard Weisser Realty

Does AgentMatch knowingly violate the REALTOR Code of Ethics?I am suggesting that the AgentMatch feature on Realtor.Com possibly could be in violation of  the REALTOR Code of Ethics:

Article 15

REALTORS® shall not knowingly or recklessly make false or misleading statements about other real estate professionals, their businesses, or their business practices. (Amended 1/12)

Here’s why:

It is IMPOSSIBLE to determine and agent or brokers productivity based solely on MLS data. Many times agents share deals, or make sales that are not required to be reported to a listing service

Now the question is this:

Just because a site has “REALTOR” in its name does that mean that they are bound by the Code of Ethics?


I think that we ALL know the answer to that!

Comments (67)

Richard Weisser
Richard Weisser Realty - Newnan, GA
Richard Weisser Retired Real Estate Professional

Here's my biggest problem...

This feature offers NO benefit to REALTORS, because all agents show up, REALTOR or not. So if the big gun in your zip is NOT a REALTOR the REALTORS loses to someone that doesnt even pay dues.


Dec 05, 2013 11:06 PM
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

The edge that agent match is looking for may end up cutting them instead of creating more business...I understand the drive to market and capture biz...The competition is stiff. Not to worry however..those that answer their phone and know their trade go on

Dec 05, 2013 11:10 PM
Annett T. Block
NextHome Connect Realty - Fort Lauderdale, FL
Your NextHome in Fort Lauderdale Beach

I think this is a kind of discrimination. What are the criteria? Who will matched to whom. Are they profiling now Realtors?  Be honest the little guy will be left behind. Even worst if a Realtor loses out to a NON Realtor. Shame on you - NAR! Maybe time to go back as a "Thompson Broker".What the matching mean anyway? Match to what? This should never come alive. Great view on your part Richard. 

Dec 05, 2013 11:12 PM
Ron Aguilar
Gateway Mortgage Group - Saint George, UT
Mortgage & Real Estate Advisor since 1995

This reminds me of Angies list, for other industries

Dec 05, 2013 11:35 PM
Randy Shamburger
Movement Mortgage - Greenville, SC
FHA, VA, USDA and Conventional Mortgage Expert

This is a good point however I think there are too many factors that decides buyer and seller compatabilty so I am not sure how effective this kind of tool will be. 

Dec 06, 2013 12:05 AM
Anthony Gilbert
Issaquah, WA
Real Estate SEO

Interesting point indeed...  I think this hits on the duplicitous nature of this product... that NAR & say one thing, but do another. It's not remotely in harmony with what the REALTOR brand and NAR claim to stand for. Personally, I think it will do a disservice to the public.

Dec 06, 2013 12:22 AM
Bruce Swedal
Denver, CO
Denver Real Estate

Of course this violates what NAR is designed to do on many levels.

What is being missed I think is the end game for the ranking system. Any ranking system devised whether bing, google or some other search engine provides organic returns and advertised returns. 

I am sure that they intend to let real estate licensees buy position in the list just like google does. They are looking at this as a money maker at the NAR memberships expense.

Dec 06, 2013 01:02 AM
Cynthia Larsen
Cotati, CA
Independent Broker In Sonoma County, CA

Are they owned by "Redspin"? Because that is exactly what they tried to do and failed so miserably.

Dec 06, 2013 01:18 AM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

It's all about the money - and we can hope that the buying/selling public will recognize that fact.

Dec 06, 2013 01:29 AM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

It's all about the money - and we can hope that the buying/selling public will recognize that fact.

Dec 06, 2013 01:29 AM
Travis "the SOLD man" Parker; Broker/Owner
Travis Realty - Enterprise, AL
email: / cell: 334-494-7846

As someone who specializes in hard-to-sell properties, this "rating system" will KILL me!

Dec 06, 2013 02:02 AM
Lyn Sims
Schaumburg, IL
Real Estate Agent Retired

I'm not sure but the verbiage 'fair' is no where to be seen. I think that if it hides behind the realtor logo, it should had in accordance of realtor rules. Just sayin ....


Dec 06, 2013 02:22 AM
Anna Banana Kruchten CRS, Phoenix Broker
HomeSmart Real Estate BR030809000 - Phoenix, AZ

Richard I do think there will be less members of NAR as time marches on. I have been wondering  'why' after 25 years of being proud to be a REALTOR and questioning that idea now - is that really important anymore.  I don't think so.  That also means that I'd no longer be a CRS or CRB and all the other initials. Gone.  But what is in place is 25 years of solid experience and knowledge and a cliental base that could care less if I'm part of an association or not. Our clients simply want to be taken care in the manner they're accustomed to and expect.  They're our end game - not NAR stuff.  And - there are many sales here that aren't in MLS so they're 'accounting' methods are not correct and mean quite frankly - nothing to me.

Dec 06, 2013 02:50 AM
Aaron Hofmann
Atlanta Communities - Smyrna, GA
aka Mr. Smyrna Vinings

This is certainly the hot potato topic of the moment. Haven't heard anyone say they're excited about agent match. Theyre probably try to keep quiet and enjoy the benefits.

Dec 06, 2013 03:03 AM
Ben Ganje + Partners
Lakes Sotheby's International Realty - Minneapolis, MN
Minneapolis Market Leader

Richard--hopefullly can weigh in other factors such as positive feedback from co-op agents to the transaction similar to what everyone does on Ebay to create more of a level playing field

Dec 06, 2013 03:33 AM
Miriam Bernstei
Rochester, NY

While is not obligated by our COE, do we have an obligation to insure that anything about us displayed on the internet be a true represention?

Dec 06, 2013 04:52 AM
Tni LeBlanc, Realtor®, J.D.
Mint Properties, Lic. #01871795 - Santa Maria, CA
Tenacious Tni (805) 878-9879

I have to say I am upset learning that the NAR is spending so much money on a revamped Chiacgo headquarters.  It seems ... inappropriate.

When you pair that with the clamp down to get dues by any means necessary and the other commercialization of the brand that members do not feel directly benefit them... well you start wondering... 

The Agent Match is problematic on many levels.  Is this what the membership wants?

Dec 06, 2013 05:16 AM
Peter Pfann @ eXp Realty Pfanntastic Properties in Victoria, Since 1986.
eXp Realty, Victoria BC - Victoria, BC
Talk To or Text Peter 250-213-9490

Ethics and Cash-Flow, don't often blend well do they?

Saying and even dictating one thing does not mean it is adopted as an absolute...

Dec 06, 2013 11:03 PM
Gene Riemenschneider
Home Point Real Estate - Brentwood, CA
Turning Houses into Homes

The issue then is (and I would have to check) can you file an ethics complaint against the board, or an adminstrative person.  I suspect not.  But it is a violation of the  code.

Dec 07, 2013 05:47 AM
Thom Abbott |770.713.1505 | Intown Atlanta GA Condo Living - Atlanta, GA
Midtown Atlanta GA Condos For Sale

I'm so glad I can sell real estate and NOT have to be a REALTOR! Some of the things they are doing are certainly NOT doing agents any favors. 

Consumer's are smart enough to match themselves with an we really need a site that will have sketchy information...and favor someone because of what.....transactions done?

What about the top agent that had a death in the family and took 4 months off for family matters, so their production numbers are down. How does Agent Match explain that?

I think NOT!


Dec 08, 2013 06:24 AM