I Was Drunk The Day My Mom Got Out of Prison

Services for Real Estate Pros

David Allen CoeLast night, I was sharing a Guiness with one of my co-workers at a pub in Downtown Phoenix, when David Allen Coe came over the jukebox with the song "You Never Even Called Me By My Name." Andrew is just a couple of years younger than me, but had never heard the song himself, so I explained.

I only had one beer, but I've only slept about 12 hours in three days, so I think I slurred when I told him:

"See kid. This is the ultimate country song. He talks about trucks, and trains, and mama, and prison, and gettin' drunk. All of the best country music concepts into one perfect country-western song!"

So Andrew listens for a few seconds and he says:

"It's like David Allen Coe is a really good SEO."

Damn. I'm supposed to have all of the good ideas.

But Andrew was on to something there, and I thought it would make a fun blog.

David Allen Coe didn't actually write the song, but his version is probably the most famous. Watch how he packs as many country western cliches into one great song:

I was drunk the day my mom got out of prison (drinking, mama and prison in one line!)

And I went to pick her up in the rain (it's always raining down south, ain't it?)

But before I could get to the station in my pick-up truck (mentions the train station, and of course, pick-up trucks)

She got runned over by a damned old train! (misery and trains- they just go together)

How is this Good SEO?

I googled the following phrases, and found references on page one of Google for David Allen Coe's song.

Perfect Country Western Song -- #1 in Google

Country western song about prison -- #6 in Google

Country western song about rain -- #2 in Google

County western song about trains -- #2 in Google

Don't Say in 10 Articles, What You Can Say in One

Oftentimes, when we hear that "content is king", we think that means: Write as much content as you can, over and over and over again, about the same things.

Pretending that David Allen Coe is a Realtor and not a singer, I would use this song as the front page content. Then, I would link- from that content- to a page about trains, another pages about prison, another page about getting drunk, a page about "the rain", and finally a page about mama.

The front page ties it all in nicely, and then guides the visitors to far more detailed pages about the individual cliches, or in the case of Realtors, individual neighborhoods. If you "silo" your content the way that the big real estate syndicates do, you'll have a better chance of competing. But it has to be well written and make sense to search engines and humans. Just like David Allen Coe.

Does this make sense? It did to me over beer last night. While I was thinkin' about mama. And trains. And gettin' drunk...


*Picture of David Allen Coe, courtesy of Matthew Woitunski

Posted by

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Re-Blogged 6 times:

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  1. Michelle Carr-Crowe-Top 1% Diamond Certified Real Estate Team Sells Cupertino San Jose Homes-Just Call 408-252-8900 12/07/2013 03:23 PM
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Jeff Stevens
Berkshire Hathaway HomeServices New Mexico Properties - Las Cruces, NM
Jeff Stevens REALTORĀ®/Associate Broker

Grew up on country music. Not familiar with that particular song but I am now! Great post!

Dec 09, 2013 10:52 PM #126
Joanna Cohlan
Fresh Eyes For Your Home - Chappaqua, NY
Designing, Decorating & Staging Westchester Homes

Now this is a great idea, loud and clear.  I have never heard of David Allen Coe but when Mick Jagger sings about Satisfaction, I could definitely relate and relate that to satisfaction when hiring an interior designer!

Dec 09, 2013 10:54 PM #127
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORSĀ® in Clark County, WA

Super cool. This is the most entertaining post I've ever read about SEO - and the message is clear, despite the beer and sleep deprivation. :)  Damn country songs, I'm thinking this might be a "Bloody Mary Morning." Although, my baby hasn't left me, so not sure what excuse I can conjure up...

Dec 09, 2013 11:21 PM #128
Deb Espinoza
Stage Presence Homes, San Diego Real Estate - Ramona, CA
GRI, Broker, SRS,ABR ePro, SFR, CNE

Excellent post! What a great way to explain how SEO works- very entertaining and educational read... thanks!

Dec 10, 2013 12:23 AM #129
Carolyn Roland-Historic Homes For Sale In Delaware and S. Chester County PA
Patterson-Schwartz Real Estate - Wilmington, DE
Carolyn Roland, GRI, CRS

Guess I'll have to find my key words for SEO, although the train thing does appeal to me!

Dec 10, 2013 01:07 AM #130
Debby Singleton
Springer Realty Group - Limerick, PA
Top Producer since 1993

Put a big smile on my face on this cold snowy Tuesday in PA!   Great post and reminder that more is not always more.   Thanks for linking the song.  Hadn't heard it in ages!  Smiling wide.

Dec 10, 2013 01:25 AM #131
Gene Riemenschneider
Home Point Real Estate - Brentwood, CA
Turning Houses into Homes

Fun and funny way to look at and teach SEO.  Thanks for the post.

Dec 10, 2013 03:12 AM #132
Marnie Matarese
Showing you the best of Sarasota!

Excellent post, I love the song but he forgot to mention the faithful dog!  That would make it the most perfect country song.

Dec 10, 2013 03:26 AM #133
Charles Stallions
Charles Stallions Real Estate Services - Pensacola, FL
800-309-3414 - Pensacola, Pace or Gulf Breeze, Fl.

Say what I think I will just head to the bar, maybe it takes a drink or two to figure this out

Dec 10, 2013 11:29 AM #134
Rebecca Gaujot, RealtorĀ®
Perry Wellington Realty, Adam Conrad, Broker - Lewisburg, WV
Lewisburg WV, the go to agent for all real estate

I like country and western music, and I do rememberr that song. The title brought me to the post :)


Dec 10, 2013 01:10 PM #135
Rob Z
Keller Williams Buffalo Northtowns - Buffalo, NY
Let me Help You

Great way to correlate SEO into something simple, but very helpful.

Dec 10, 2013 11:23 PM #136
John Fauth
Coldwell Banker King Thompson - Grove City, OH
Turning your dreams into an address!

This song always gets a crowd singing!

Dec 11, 2013 02:02 AM #137
Nesha Jackson
World Wide Realty - Katy, TX

I never heard the song but the title of your post sure got my attention.  LOL

Dec 11, 2013 04:53 AM #138
Ric Mills
Keller Williams Southern Az - Tucson, AZ
Integrity, Honesty, and Vast Real Estate Knowledge

Really good analogy and lots of fun.  Way to Go.

Dec 13, 2013 01:08 AM #139
Sharon Parisi
United Real Estate Dallas - Dallas, TX
Dallas Homes

What a clever post packed with valuable information!

Dec 15, 2013 12:56 AM #140
Wayne B. Pruner
Oregon First - Tigard, OR
Tigard Oregon Homes for Sale, Realtor, GRI

Great anlogy. Now I will go have a few beers so it really sinks in!

Dec 15, 2013 11:44 PM #141
Will Allen
Concept 360 Property Management - Long Beach, CA
Property Management... taking care of your assets

Best article title ever...  you reeled me in

Dec 16, 2013 03:17 AM #142
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

Most interesting title ever! :)

Dec 16, 2013 01:29 PM #143
Elva Branson-Lee
Solid Source Realty GA - Atlanta, GA
CDPE - Atlanta Real Estate & Short Sale Agent

You win again, Michael! Great title backed up by an equally impactful article.

Dec 21, 2013 07:12 AM #144
Monique Ting
INET Realty Honolulu, HI - Honolulu, HI
Your agent under the sun

Very inspiring!

Happy New Year to all my friends on Active Rain & please keep warm & dry...

Jan 06, 2014 08:23 AM #145
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