Did you know that the average person knows more than 250 people? That means that if you know 250 people and all those people know 250 people you have access to 62,500 people! You need to get out of the real estate business and get into the lead generation business (I'm not talkin the pay per lead...lead generation business). You should be thinking lead generation all the time. How many of those 62,500 need to buy or sell in the next 365 days for you to consider it a great year? Would .1% work...62.5 deals? How do we get this done? You need to work your 250. You need to systematically stay in contact. You must become the "trusted real estate adviser" for your 250. You need to give before you can receive! Add value! Prove to them that you are a professional and that you can be trusted. So....start collecting names and contact info. Make contact with your 250...call um up, say hello, find out how they are doing. Ask them who they know who is thinking of buying or selling. Throw a party...invite those 250. Send them a birthday card...or how about just a nice note. Start sending them something each month. Something thats shows your professionalism. Something they will find useful. Start working your 250 today and set up a plan to stay in touch with them on a monthly basis for the rest of your entire career. This is not a short term business. Real estate is a relationship business. Start building and strengthening your relationships...and don't be afraid to ask your 250 to refer you business from the 62,250 people they know. Continuing to find ways of tapping your 250 for referrals is the secret to long term success.
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