The Wall Street Journal, in an article today, pointed out that higher end buyers have less time to spare than lower end buyers. It was also pointed out that these buyers are mostly using mobile devises, particularly "I" devises....because they are less interested in cheaper products.
All higher end buyers expect much more from their Realtors than those at the mid-price range and lower. The latter look for "virtual tours' and pictures on the MLS or other real estate portals to help them in their search for properties in which they may have an interest then want to go on a tour with their agent. The higher end buyers have a greatly increased need and desire for their Realtor to be their eyes and ears on the ground. They do not have time for telephone calls nor even, in may cases, emails. They want hard research that only a higher end beach specialist can offer and tailor-made videos that speak to their direct questions. They do not want to be bothered by phone calls nor emails "out of the blue". They want what they want and they want it now....while they are thinking about a property.
They want to communicate in short and to the point texts. They do not want to be "sold" anything....they want top notch service and market specific knowledge.
Representing beach sellers who tend to be older than the buyers is a challenge because they typically have a lot of experience in real estate with almost none of it with buyers of today. We seek to educate the educated because owners of higher end properties, particularly with second home owners, are very knowledgable on a wide range of topics.
We live and work on the Tampa Bay Beaches where about half of all properties are not occupied full time but, rather, are second homes owned by folks from out of the area (about 75% of the condos and 25% of the single family homes).