Sellers need honest feedback if their home isn't selling quickly!

By
Real Estate Agent with RE/MAX Gold, Fair Oaks

Six years ago I wrote a post here entitled "Honest feedback is needed to help sell problem homes" and this is as true in 2013-2014 as it was in 2007. After I have taken buyers to several homes, I often get a call from listing agents who ask for feedback. I will never be mean or nasty, but my feedback will be honest.  If you don't want my opinion or that of my clients, then don't ask me.

I recently showed a home where the sellers had decided to paint the interior of the place but then changed their minds. Every room had patches of several colors painted on the walls. The original color was a pleasing beige, but it appeared that they had thought of going bold.  There were bright red, royal blue, emerald green, and dark brown patches about a foot square each painted on walls everywhere.Paint swatches on wall (not the home discussed in this post).

The house had been on the market for awhile and I was called by the listing agent and asked for my buyers' feedback. I told him that my clients did not want to buy a project house. 

His reply was that it was just paint.  Yes it was just paint, but it was the entire house, and it was clear that it would take extra coats to cover those bold patches. They were simply faced with what they perceived as an overwhelming task and they didn't want to undertake it.

What disappointed me was that the agent began arguing with me, telling me that his sellers weren't about to spend the time and money needed to repaint the entire house that they were selling. He didn't seem to understand that my clients felt the same way about the work involved. And it wasn't as if the house was underpriced. It was toward the high end of the comparable market.

It is a shame, too, because but for the paint issues, I think my buyers would have made an offer. The agent was simply not willing to accept that there WAS an issue, and he seemed angry with me for giving him the honest feedback that I thought he had requested. I had asked my buyers to consider making a lower offer that would permit them to hire a painter, but it was not something they wanted to do.

Sometimes when I accept a listing, I find that sellers want to list at the top of the comparable market so that they will have room for negotiating to reach their target price. That is not always a great idea, and I discuss with them all of the pros and cons of such a strategy.  As long as they agree that we will make price changes if we don't get the desired attention, I will agree.  It depends on the circumstances and many variables.

If we get many showings but no offers in the first week or two, I will call the buyers' agents and seek feedback on their clients' reactions to the home. If I repeatedly hear that it is $10,000 overpriced, I can discuss this with my clients and get the price adjusted accordingly.  The same goes for a condition issue.  Maybe spending a few hundred dollars to recarpet a bedroom will make the difference to buyers and will bring several offers from folks who had been turned off by a stain on the old carpeting.

Feedback permits the sellers to know what to do to make their home sell. If the feedback is not honest and to the point, it is worthless to them.  Sometimes the buyers will simply say that they wanted a different floorplan or different shape kitchen or something that cannot be changed.  This simply wasn't the house for them.  Other times, however, the issue may be totally within the power of the seller to fix, and it can lead to a sale -- but only if the feedback is honest and to the point.

Sellers need feedback if their home isn't selling quickly!

 

Posted by


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Call for appointment:  (916) 705-8951


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***********
Susan Neal
Broker / Realtor

Susan Neal Fine Properties
RE/MAX Gold
Fair Oaks, California

Full time real estate services in Fair Oaks CA, with friendly professionalism, 30+ years experience. 
I work hard to give my buyer or seller a low-stress transaction.

"Happy clients make me happy."

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Comments (14)

Trisha Bush-LeFore
Preferred Properties Land & Homes - Walla Walla, WA
Providing Realtor Services in the Walla Walla Area

Susan,

I so agree that honest feedback is very important, without it sellers don't know what they need to do to help with the sale.

Dec 13, 2013 04:18 AM
Jane Peters
Home Jane Realty - Los Angeles, CA
Los Angeles real estate concierge services

That agent was not doing their clients a service. The reason the home is not selling is obvious and I bet the agentis afraid they will lose the listing if they tell the truth.  Too bad.

Dec 13, 2013 04:47 AM
Susan Neal
RE/MAX Gold, Fair Oaks - Fair Oaks, CA
Fair Oaks CA & Sacramento Area Real Estate Broker

Trisha - Thanks.  I think fudging or telling less than the truth does no one any good.

Jane - I agree with your guess. I do't think this is a very experienced agent and he is likely afraid to have the talk with his clients that he should.

Dec 13, 2013 05:10 AM
Jimmy Faulkner
Florida. Homes Realty & Mortgage - Wantagh, NY
The Best Of St. Augustine

It is hard to be honest in a dishonest world. Many of us live in fear and not love and the result is always negative. You are helping the seller and buyer by saying the truth.

Dec 13, 2013 09:07 AM
Susan Neal
RE/MAX Gold, Fair Oaks - Fair Oaks, CA
Fair Oaks CA & Sacramento Area Real Estate Broker

Jimmy - The truth is not always easy to give or to hear, but in most situations it is better to give it anyway, as long as you aren't hurtful with it.

Dec 13, 2013 02:33 PM
Jennifer Fivelsdal
JFIVE Home Realty LLC | 845-758-6842|162 Deer Run Rd Red Hook NY 12571 - Rhinebeck, NY
Mid Hudson Valley real estate connection

Susan I think it is important to tell the seller during the listing that sometimes feedback might be hard to take, however it is a gateway into a buyer's thought regarding the property.

Dec 13, 2013 03:21 PM
John Mosier
Realty ONE Group Mountain Desert - Prescott, AZ
Prescott's Patriot Agent 928 533-8142

I agree that we should be honest with our feedback. The Seller's agent should not need feedback to see that the patches should be painted over. When it is finally sold, the Buyers will discount their offer far more than it would cost to fix it first.

Dec 13, 2013 06:20 PM
Ed & Tracy Oliva
West USA Realty - Arizona - Fountain Hills, AZ
The Oliva Team Arizona Agents

Good Morning and always state your case,  keep up the Good work and good luck in 2014,   E

Dec 13, 2013 10:13 PM
Ed & Tracy Oliva
West USA Realty - Arizona - Fountain Hills, AZ
The Oliva Team Arizona Agents

Good Morning and always state your case,  keep up the Good work and good luck in 2014,   E

Dec 13, 2013 10:13 PM
Wayne Johnson
Coldwell Banker D'Ann Harper REALTORS® - San Antonio, TX
San Antonio REALTOR, San Antonio Homes For Sale

Susan-That's irony, be called and asked for an opinion only to be told your opinion is incorrect. That would be a short call for me.

Dec 14, 2013 01:07 AM
Andrew Green
Keller Williams Elite Realty - North Vancouver, BC
AndrewGreen

I have found that with some Realtors if I give them honest feedback they are personally offended and become very defensive, and yet I appreciate honest feedback so much more than the "Client just wants to keep looking" answers that I hear so often.

Dec 14, 2013 12:14 PM
Susan Neal
RE/MAX Gold, Fair Oaks - Fair Oaks, CA
Fair Oaks CA & Sacramento Area Real Estate Broker

Thanks everyone for stoppping by and for your comments!

John - I would have insisted that my sellers paint before putting the home on the market, or at least, lower the price enough to make it worth a buyer having to paint the place.

Ed & Tracy - Thanks! Hope the same for you!

Wayne - That's what I think when I get an argument after trying to give honest feedback. Don't ask if you don't want to know!

Andrew - That may have been the case here. Perhaps he thought I was just calling him out for not insisting that his sellers fix the problem. I wasn't placing blame, but if he wanted to know what my buyers think, he found out.

Dec 14, 2013 03:34 PM
Susan Neal
RE/MAX Gold, Fair Oaks - Fair Oaks, CA
Fair Oaks CA & Sacramento Area Real Estate Broker

Jennifer - I agree! Unfortunately in this case the listing agent not only likely didn't do that, he seemed to take my critique personally.

Dec 14, 2013 03:38 PM
Andrew Mooers | 207.532.6573
MOOERS REALTY - Houlton, ME
Northern Maine Real Estate-Aroostook County Broker

Your price is the wrong color, that is often the wrong shade that causes eye glare with the place. Price it right and the colors matter less and less as the figure gets more and more attractive. Causing wolf whistles to happen due to the price, not the blaze orange, neon green kid's bedroom.

Jan 13, 2014 01:06 AM

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