A quick guide to twitter

Real Estate Broker/Owner with Russell Realty Group

Twitter 101

1. Be authentic. Add some personality to your tweets and show your authentic self. This doesn’t mean disclosing every detail of your life, but all business all the time is boring.

2. Be interested in others. The best way to build followers is to engage and respond to what others are saying. People like people who are interested in them - so be interesting!

3. Get a smart phone app to tweet on the go. Most real estate agents are in the field - a lot. We often have down time when waiting for appointments, sitting at open houses or inspections or even showing property. Grab a few minutes while you are waiting to send a few tweets from your smart phone!

4. Respond in real time. If you don’t spend a lot of time on twitter, you can modify your settings to have Twitter send you an email when someone mentions your name.

5. Use a desktop application like hootsuite.com to track your mentions, schedule tweets and measure the results of your efforts. Other similar desktop applications include Tweetdeck and Seesmic desktop.


6. Don’t send automatic DMs. Some third party Twitter programs allow you to send automatic direct messages to followers. Don’t use them - they are obviously automated and appear impersonal. Many Twitter users will unfollow people who send them automated direct messages.


7. Don’t spam your network. If you only talk about your listings on Twitter, you will find it difficult to establish relationships and engage with users.

Be sure you follow the team on Twitter!


@thebostonmls or search for you new home in Greater Boston http://thebostonmls.com



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Evan is a career sales manager, personal coach and trainer who holds Real Estate broker licenses in Massachusetts, New Hampshire, New Jersey and Maine. He has made his mark by leveraging and teaching technology to his agents. Evan is dedicated to sharing his lead management techniques with agents throughout New England. The Boston MLS - Join The Russell Team

If we don’t constantly outperform other Agents in today’s marketplace, and use our knowledge and follow up techniques to entice and educate our buyers and Sellers, they will buy or Sell from someone who does.  The Russell Realty Group constantly outperform others and go above and beyond for our clients. By leveraging technology, we bring our buyers the best possible value during their purchase and obtain the highest value for our sellers.



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Scott Larson
BHHS/Utah Properties - Park City, UT
Park City, Utah Real Estate News

HI Evan, good pointers, I have not concentrated much on Twitter and really need to take some of your advice and make this a bigger part of my business plan.

Dec 15, 2013 05:43 AM #1
Andrew Payne Realtor® Richmond VA Homes For Sale~804-938-5257~
Coach House Realty - Richmond, VA
Richmond, VA, Real Estate, SRES®, NAR Green


It's great to Tweet our blog posts.  I'm sure you're going to Tweet this one.  Tracking mentions sounds like a great idea, too!  Twitter already does that for me to some extent.

Dec 15, 2013 05:45 AM #2
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Evan - I use Hootsuite.  It's great.

Dec 15, 2013 06:12 AM #3
Fred Griffin Tallahassee Real Estate
Fred Griffin Real Estate - Tallahassee, FL
Licensed Florida Real Estate Broker

Hi, Evan.  Ditto about DM Direct Messages... I don't have time for DM, and am put off by automated DMs.

 I Followed everyone on your list except for one person, who last Tweeted 2 months ago.

 Follow me @FredGriffin


Dec 15, 2013 10:52 AM #4
Sarah Lynn Jaskowski
Williamsville, NY
House. Home. Today.

I don't Twitter in my busniess plan per se.  I tweet my listings, some blog posts but mostly I let my Twitter life be an insight to my personality & interests. I follow real estate tech people, fellow agents, actors, WWE wrestling (guilty pleasure), TV shows and home decor.  All work and no play doesn't make you interesting to people Googling you.  Who knows, I may just win that client over because I knew the outcome of last nights WWe pay per view ;)  Best wishes!

Tweet with me @JazzCowSki

Dec 16, 2013 07:41 AM #5
Andrew Green
Keller Williams Elite Realty - North Vancouver, BC

I've used Twitter very little and although I see a lot of other agents with lots of followers and undoubtedly some leads steaming from that, I've yet to find inspiration to tweet anything. I have a mobile phone, and I have twitter - I just never have anything interesting to say!
That being said, I will agree that automatic DM's are no good.

Dec 16, 2013 09:40 AM #6
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Thanks for lots of tips and Twitter 101, Evan. I think I should start using it more often now.

Dec 16, 2013 11:49 AM #7
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Thanks for lots of tips and Twitter 101, Evan. I think I should start using it more often now.

Dec 16, 2013 11:49 AM #8
Cheryl Ritchie
RE/MAX Leading Edge www.GoldenResults.com - Huntingtown, MD
Southern Maryland 301-980-7566

Good Twitter summary.  I always get a kick out of it.

Dec 23, 2013 10:10 AM #9
Rosie Moore
Serving Sugar Land, Richmond, Rosenberg, Missouri City - Sugar Land, TX

I've used Twitter as a marketing tool for my business but should use it more often. I rely on my FB business page and Linked In...and of course, Active Rain blogs.

Dec 23, 2013 12:55 PM #10
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