High-end furnishings in low-end homes

By
Home Stager with Restage Inc.

I recently had a realtor ask me if he thought it was worth it to stage a vacant lower end condo with high-end furnishings.

My thoughts were that were in the business of selling homes - we stage houses to create emotional appeal and to entice prospective buyers with a lifestyle. Who wouldn't want to live with nicer furnishings? Why not use high-end - I only purchase huigh end items and only want my name and company to be known for high-end furnishings not low-end.

In my mind it's the same concept of builder showhomes. They've been staging homes forever...They've been packaging a lifestlye and not just selling houses.

Whether or not you can afford a more expensive home is a non-issue.

Your thoughts are welcome.

Comments (6)

Susan Davis
Austin, TX
Excellence Advocate

I think the inside of the house is what makes the home. And I can tell you 100% that the furnishings DO make a difference!

Stage Away!!

To your success!

Susan

Mar 17, 2008 04:17 PM
Cindy Bryant
Redesign Etc. Home Staging - Houston, TX
"Houston Home Staging Pros"
You can also buy middle range that looks high-end.  It's all about perception.
Mar 17, 2008 04:50 PM
Julea Joseph
Reinventing Space - Chicago, IL
Julea Joseph House Stager - Reinventing Space

Kim,

With today's manufacturing wizardry, moderate priced furnishings can look High-End.  But let me throw a though at you - Looking at the idea buyer of this unit, will they see themselves living in the "high-end" furnished home, or will they connect emotionally with something that is more down to earth and comfortable?  It's all about the packaging...

 

 

Mar 18, 2008 12:50 AM
Yvonne Root
rooms b.y. root - Prescott, AZ
Home Stager - Northern Arizona
Kim, my first thought was that perhaps you were trying to pull our collective leg. Then I thought that perhaps you were asking an honest question. Julea has, of course, given the uber-answer. It is indeed all about the packaging. Take a copy of Architectural Digest to show to potential clients in the "low end housing" sector and notice how many of them are completely turned off by the photos. They are not used to seeing it in their work-a-day world and they simply don't connect with it. We are, after all, trying to make connections for the potential home buyer, not trying to get them to grow their decorating tastes. Just my 2 cents. 
Mar 18, 2008 01:24 AM
Kristina Leone
Lionheart Home Staging, LLC - Minneapolis, MN
I think if you go TOO high end or TOO ornate, the furniture will look out of place.  I would stick with nice, tailored pieces that are slightly more upscale than the house.
Mar 18, 2008 02:36 AM
Diana Young
Staging Seattle, King & Snohomish Counties - Edmonds, WA
Hi Kim,  I think what is the most important no matter what the price point of the home is to have appropriately scaled furniture for the space and the correct style of furniture for the architecture.  We have some "high end" looking items that we purchased at garage sales that I'm sure cost the original purchaser 30x more than what we paid.  
Mar 18, 2008 09:03 AM