Active Rain Contests The challenge put forth was to explain how we are going to implement technology in our businesses in 2014. In the movie Caddyshack, the obnoxious Al Cervic, (played by Rodney Dangerfield) instructed his stockbroker to do the opposite of everyone else. “If everyone is buying, then sell,sell, sell, and if they are selling, then buy,buy, buy.” That was his trading philosophy since he was a Real Estate developer and didn’t appear to know anything about stocks.
As it was with Al in stocks, so it is with many of us with technology. Armed with an IPhone, laptop, accounts with Active Rain Facebook, LinkedIn, Google+ and more, many of us are looking back fondly to ‘snail mail’, aka the United States Postal Service. These people know where my clients live, and actually go to all of their houses every day.
They will, for a fair and predictable price, deliver postcards and letters reminding people who know me that I can help them with their Real Estate needs. They get recipes, pictures of cute puppies in front of my ‘Sold’ signs, and articles of interest that let them know that I am constantly looking out for their best interests.
Going forward, technology will take up an increasing amount of time and will continue to get more user friendly. It is indeed the wave of the future, but I still enjoy passing along trends in the written form from sources like Inman News.
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