As a Palo Alto real estate agent I am often asked by potential sellers about my marketing plan. While it is true that it is probably easier to sell a home in Palo Alto than most other places, marketing is very important. However, the type of marketing that works in today's market is not the same as the type that worked 20 years ago, and this change should be reflected in your Palo Alto agent's marketing plan.
While over 80% of buyers start their home search on the internet, 40% actually find their home on the net. This is critical! Almost half of all buyers find their home in the internet and then go to see it. So how and where your home is on the internet is the most important thing you can do to get your Palo Alto home sold for the best price price and term. Since these numbers are national, I suspect that in this tech savvy area the figures are even higher.
Not all Palo Alto agents are equal when it comes to internet marketing. Just putting a Palo Alto home for sale on the MLS and letting it get picked up by other sites does not cut it in the wild west of the internet. Your Palo Alto real estate agent should put your home and as many pictures as possible on as many sites as possible. There is a service I use called List Hub that syndicates to 900 real estate sites. It is also important to add as many pictures as possible to the internet because some sites rank the order of the home by the number of pictures. Even sites like Trulia and Zillow needed to be massaged by your Palo Alto real estate agent in order to make sure there are as many pictures as possible, that the open house days and times are listed, and that as much detail on the information about the home is included.
Marketing a home you are selling in Palo Alto should revolve around the internet, but I will talk about other paths tomorrow.
If you have any questions about selling a home in Palo Alto please feel free to contact me,
Keller Williams Realty
Cal BRE 01191194