How to pick a real estate agent. My1st article published on HotPads

Real Estate Agent with Prime Development Land CO LLC

Hello fellow Rainers,

Through the use of wonderful social media and a bit of serendipity I was asked to write a guest post for HotPads. HotPads is a subsidiary of Zillow and focuses on the rentals aspects. My post was about how consumers could pick an agent


"...hire the most effective agent possible. Effectiveness is like a batting average---it’s the number of homes the agent sold in a given period divided by the number they actually put on the market. It’s a simple idea, but it is not obvious.  You, as the home seller, will most likely need to ask the agent to supply the numbers. Also ask them to supply the effective sales percentage of the local market. "

You can read the rest of the article here 

As a new agent you can use objective data like the effective rate to your advantage and the advantage of the consumer. You can say something like, Mr. and Mrs. Seller, although I have listed only 5 homes so far, all 5 of them have sold. So my batting average is pretty darn good. My broker, my team leader, my office, my mentor has shown me the best most effective methods to market a home. I, and therefore you, Mr. and Mrs. Seller have the advantage of my office's experience and success. It is the getting your home sold so you can move on part that matters to you correct, Mr. and Mrs. Seller? 

As an experienced agent, being that you are reading ActiveRain, I would imagine your success rate or effectiveness rate, is higher that average. Probably much higher. If not, well start implementing some of the incredible ideas available here on AR. :)

I have found using the approach is useful when competing with very large teams, some of which are not very effective, but sell a ton of homes. Once I pointed out at a listing that my effectiveness rate was X% over the average in the county while #4 team in the metro area at the time was 15% less than the market average. It helped influence the seller's decision.

Thank you for reading.

Comments (2)

Fred Griffin Florida Real Estate
Fred Griffin Real Estate - Tallahassee, FL
Licensed Florida Real Estate Broker

   Your article is so true.  Many Real Estate Offices are going to credit all of their sales to the Top Agent so they can "rank" on the websites... they will then hand those leads off to the Lesser Agents.

Dec 18, 2013 11:57 PM
Ken Jansen
Prime Development Land CO LLC - Overland Park, KS
REALTOR, CRS, 913.908.2215

Right. Exactly. So the big name is not neccessarily the best choice. Sometimes it is of course. One large team, at the time I did my study, was +19% over the market average. Thanks for Commenting Fred :)

Dec 19, 2013 12:03 AM