Hello fellow Rainers,
Through the use of wonderful social media and a bit of serendipity I was asked to write a guest post for HotPads. HotPads is a subsidiary of Zillow and focuses on the rentals aspects. My post was about how consumers could pick an agent
"...hire the most effective agent possible. Effectiveness is like a batting average---it’s the number of homes the agent sold in a given period divided by the number they actually put on the market. It’s a simple idea, but it is not obvious. You, as the home seller, will most likely need to ask the agent to supply the numbers. Also ask them to supply the effective sales percentage of the local market. "
As a new agent you can use objective data like the effective rate to your advantage and the advantage of the consumer. You can say something like, Mr. and Mrs. Seller, although I have listed only 5 homes so far, all 5 of them have sold. So my batting average is pretty darn good. My broker, my team leader, my office, my mentor has shown me the best most effective methods to market a home. I, and therefore you, Mr. and Mrs. Seller have the advantage of my office's experience and success. It is the getting your home sold so you can move on part that matters to you correct, Mr. and Mrs. Seller?
As an experienced agent, being that you are reading ActiveRain, I would imagine your success rate or effectiveness rate, is higher that average. Probably much higher. If not, well start implementing some of the incredible ideas available here on AR. :)
I have found using the approach is useful when competing with very large teams, some of which are not very effective, but sell a ton of homes. Once I pointed out at a listing that my effectiveness rate was X% over the average in the county while #4 team in the metro area at the time was 15% less than the market average. It helped influence the seller's decision.
Thank you for reading.