Home Staging isn't quite what you see on TV!

By
Home Stager with Six Elements Inc.

home staged by Debra GouldI love that home staging TV shows are boosting the average person's awareness of the importance of presenting their home in the best possible way when it's time to sell. It's also increasing awareness that "home staging" is actually a service.

But, it's a service that comes with a cost.

My concern with shows like "Buy Me," "Sell This House", etc. is that they present a completely unrealistic view of what can be accomplished over a weekend and for how much. They have huge teams that descend on a place and work night and day for free. Of course a house can be transformed for $2,000 with no labor cost and no cost for the home stager's expertise, time to come up with the ideas and implementing them!

Check out the email I received to see what I mean:

"How does one manage to get one's home on TV where the staging is done for
free?  Can real people qualify for this or are the families pre-selected?  How
much does staging cost?  Is there a service in Maryland?  Please help?  My home
is rather new and in good shape.  A four bedroom, 3.5 bath colonial., that we
need to sell due to change of circumstances.  We need to get top dollar.  Our
furniture is  nice as well and most of it is fairly new but the house does not
look like it could.  I don't know what is wrong.  My home used to look like a
model but no longer.  A good stager could make this a showplace.  There are
little things that need to be done but nobody is handy and contractors want to
gouge you for something that takes five or ten minutes.  Most people on TV
live on the West coast in tiny homes.  I live on the East coast in a nice sized
home.  Is TV an option for people like me?  If not, can my house be staged for
a small amount of money like they do on the shows?"

This was my reply:

"Those TV shows are completely unrealistic because the significant labor they use is all free. You might be able to get your home on one, but you'll have no control over when that is. So if you have to sell at a certain time, this might not be a realistic objective.

Yes there are stagers in Maryland. But if free or little or no cost is your most important criteria, I can't recommend anyone."

I watched Extreme Makeover Home Edition a couple of weeks ago. They built an entire house over a few days. I wonder if silly viewers ask real life contractors and architects whether they can have that too?!

Debra Gould

Debra Gould, The Staging Diva
President Six Elements Inc. Home Staging  

 

 

 

Comments (6)

Gina Dougherty
Fusion Design Consulting - Redondo Beach, CA
Home Staging Redondo Beach, CA- FusionDesignConsulting.com

Debra, I bet you are right- I never thought of that, but builders probably do get asked to build in a few days just like on TV, LOL!

It's ridiculous what gets done on the staging shows for the money.  The one that does seem slightly realistic is Design on a Dime, but sometimes it LOOKS like they had a really limited budget. 

 

Feb 08, 2007 12:05 PM
Jackson West
Reveal Estate Home Staging - Vancouver - Vancouver, BC
Debra I don't know how I missed this post. I couldn't agree with you more and I suspect that often the cost of materials is also discounted for these television shows.
Feb 14, 2007 12:24 AM
Kathleen Lordbock
Keller Williams Realty Professionals - Baxter, MN
Keller Williams Realty Professionals
It is a struggle here in Central Minnesota where staging is a relatively  new idea.  I got a call from a realtor yesterday who wanted me to stage a $1.25 new construction. He wanted an estimate over the phone on a couch, 2 chairs, and a dining room table placed in the home.  I offered a consultation  and he was surprised I'd charge for that.  What he really needed was some education so I referred him to my website and yours  Kathleen Lordbock- President of Re$ale Design
Mar 02, 2007 03:43 AM
Lucie Quigley
HOLT modern Home Staging - Halifax, NS
Debra, that is a hoot! Yes, these shows do alot to get the word out but they also create unrealistic views on home staging. I had one person give me a budget of $200 to buy accessories for the home plus 3 large prints. I am a thrift shopper when I need to be but not with $200!
Mar 28, 2007 07:40 AM
Jo Potvin
Design To Market LLC - Cincinnati, OH
Home Staging Cincinnati - Design To Market

I totally agree.  The labor cost thing makes me crazy!  I am  also trying to figure out the recommendation I recently "witnessed" on the Today Show a recommendation that unattractive counter-tops can be WALLPAPERED!?  I think that is going a bit far!

Design to Market LLC    www.designtomarketllc.com

Sep 01, 2007 03:54 PM
Kathleen Lordbock
Keller Williams Realty Professionals - Baxter, MN
Keller Williams Realty Professionals

Doesn't everyone paint and clean in their designer outfits - come on, these shows are so realistic.

It is the time & money factors that they have problems with ........

Sep 03, 2007 03:41 AM

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