How Blogging Is Changing The Face Of Real Estate Marketing

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The Internet is revolutionizing a lot of aspects of human endeavor these days, from dealing with social relationships, selling products and services and dealing with real estate.

For real estate marketing, the stylish thing to do these days is to get a blog now. Funny as it may sound, many will be asking why should I blog?, and what's a real estate blog by the way?"

Technically, the term "blog" refers to a short cut reference for "Web Log", just like a ship captain’s or night watchman’s log. Before, these blogs were viewed as personal journals posted on the Internet for everyone to read, and upon which readers could also comment on.

Blogging started out with very limited groups or circles of readers, and was more of a personal journal stuff, which had photos, information and links to things of mutual interest. These days, one may have a personal journal blog and post his or her personal thoughts, and even political or social views. One could also place links in their blogs to review books or movies. A lot has evolved with blogging, so much that even major TV networks, like CNN, BBC and others, which regularly cover comments made by people who post political and social commentary on their blogs.

How Blogging Helps In Real Estate Marketing

Since blogs have are more personal touch, just how beneficial could it be for real estate businesses? Blogging should be included as one of the primary tools that a broker or property has in their marketing arsenal.

By having a real estate blog about your location, events, updates and commentary, a local real estate agent can start to position himself as a qualified "expert" on a specific area, and knows the real estate trends there. Those who will read your blog can then "subscribe", just like regular magazine or newsletter subscriptions, and have your real estate blog reviews, updates and articles delivered to them daily in their "news reader" or e-mail inbox.

What Info Should You Include In Your Real Estate Blog?

If you think it sounds a bit confusing, don’t worry, as there is a lot of information that the average commercial or residential real estate Website visitor wants on your site. Your blog should be constructed in such a manner that the format is precisely crafted to suit the information that your site visitors would be looking for, like local property market news, knowledgeable commentary on the local market, updated statistics and your expert analysis of data, area information in the context of neighborhood locations, complete info about your services in the context of their needs, and how you could help them with home buying and selling as specific to your local market.

Basically, it’s rather inexpensive or almost free to set up blogs. A lot of the info on your Web site can be converted into articles for the blog. Many are now saying that as much as 90% of all real estate sites are totally ineffective in generating sales for the agent or brokerage firm, because as there are hundreds of thousands of real estate Websites out there, most are just static billboards which scatter unwanted information to their readers, and the sad fact is that most of the info presented on these sites are simply the ones that visitors do not want to read or are not interested in.

Comments (6)

Royal Goodman
Royalty Home Solutions - Madera, CA
"We Treat You Like a King"
That is some good information. I will print this and read it again. Thanks, Royal..
Mar 18, 2008 03:24 AM
Vickie Nagy
Coldwell Banker Residential Real Estate - Palm Springs, CA
Vickie Jean the Palm Springs Condo Queen
You're right. We are on to Web 2.0 where the customer wants current specific data rather than the stagnant cookie-cutter sites of the past. I have supported multiple sites and had an old-style one because "everybody at the office did". No more! I just converted one of the oldstyle, pretty pretty, no content on the home page sites to a Web 2.0 CSS blog roll. Content is king! With nurture and content, I expect the leads start pouring in.
Mar 18, 2008 03:30 AM
Keith Goodman
Keith Goodman - Merced, CA
Thanks for your blog. I couldnt agree with you more.A blog needs to have substance to it. It needs to be useful somehow in our business
Mar 18, 2008 03:44 AM
Patrick Johnson
Windermere - Bellingham, WA
This is a great article for everyone interested in advancing their career. I just started bloging and have seen my name and info soar on the Goggle lists. You really have to stay up on local events and real estate when you are thinking of topics to blog about, so both you and the customer become more informed, everyone wins!
Mar 18, 2008 05:17 AM
Carin Arrigo-Zimmer
TopBroker Network Real Estate - Orange, CA
TopBroker Network Real Estate

Hey V Dr.!  Great read...

As a newbie, I'm still somewhat fuzzy about the whole website, blog thing. Could one have an awesome, informative and relevant blog without the website?

Mar 18, 2008 07:04 AM
V Dr.
jump2top - Miami, FL

Thanks, everyone :)

Carin, yes. There are free blog sites around that you can use to start a content-rich and relevant blog. It's not really about the web site, but what you put into it that matters. Are you planning on starting one?

Mar 22, 2008 10:14 PM

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