The Maxwell House Group – The Little Brokerage that Could

Real Estate Agent with | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 228209

The Maxwell House Group – The Little Brokerage that Could

LogoSavvyjpgIt seems like many moons ago that I was working at another local boutique brokerage here in Charlotte when Lexie Longstreet and Shonn Ross opened the doors of The Maxwell House Group (about 8 years ago).  I remember watching them grow their internet presence and was in awe of their marketing from the very beginning.  Hip, yet thorough brochures in every one of their listings; calls from the Savvy listing agents after showings – those touches that DO make a difference!  And, did I say internet presence?!

I was so impressed with their style, their Savvy smarts, their class – that I fell more in love with their brokerage than the one I was with!  By 2010, I had a business plan to open my own brokerage and yes, The Maxwell House Group style was nearly identical to the plans that my team had in place for our own brokerage. 

Yes, that was 2010; the market was at its absolute worst and naysayers were at every turn - “What a terrible time to move, much less open your own brokerage!” seemed the be the mantra.  But, my team persevered and began our quest to interview other brokerages to see how they had fared during the recession and find out what tips they had to offer.

Savvy Real Estate AgentsI had known Lexie for several years but, hadn’t been introduced to Shonn before.  My #1 target to share my plan and get sound advice was from my favorite little brokerage that could!  I asked to meet Shonn & Lexie, review my business plan and discuss strategies to open a new brokerage.  The minute I sat down in the office, I felt like I was home – the office is decorated beautifully and the staff was so unbelievably welcoming.

The overwhelming sense of devotion to their agents, despite the incredibly horrid year that most brokerages were having, was truly what made us change our entire focus on a brand new brokerage.  Shonn and Lexie had never ONCE taken profits from the company – instead, they had reinvested everything that they made back into the company.  Providing those top quality brochures and being able to keep all of the support staff without letting a single employee go due to the flailing economy was THE ONLY option for them.

Both spoke with adoration of each and every member of their staff and each and every agent who hung their license with The Maxwell House Group.  Neither seemed to be PHASED by the economy – not in the least!  These were two people after my own heart – it wasn’t about making money for themselves but, rather doing everything within their power to help their select few (I think it was about 20 agents at the time) achieve and/or maintain success.

The little brokerage that could - DIDThis was the type of brokerage I could have only dreamed of having myself but, Lexie sprung the question, “Why don’t you just join us?”  I didn’t want to hang my license, I wanted to be able to give of myself to help others be successful as well.  So, the two of them offered to sell me shares of stock in the company and become an equal partner/owner.  Of course, I had to ‘clear it’ with my team but, they too, were mesmerized by Savvy’s style and I knew they’d be on-board too…and they were!

It’s been 3 years now and I have to say, it’s been the best move I’ve ever made in the business world!  The market has now turned but, we have only added about 50% more agents than when I originally joined.  We don’t ‘recruit’ like other brokerages do – it’s not about the quantity, it’s about the quality.  The turnover is next to nothing at Savvy because our agents know that we are there to support them night and day.  In my humble opinion, the strategy to build a solid foundation is what has made our brokerage so successful.  The importance of giving back to the agents is foremost in our strategy and it’s proven to be what has built this company to what it is today.

Our agents know that not only are the owners there for them but, we have an amazing marketing team that handles things in what seems to be minutes (not days) of you asking for a marketing piece.  The marketing team, headed up by Julie Tambussi, is uber creative and still shocks us with their stellar marketing pieces – print, web…anything you want, they can do it!

Our broker-in-charge is Deborah Cox, who is also there for every single agent, any time anyone needs her.  Her goal is to help our agents be successful and to ascertain that all of our documentation is submitted correctly and in a timely fashion.  We could not ask for better support – nor could our agents!

Today’s newspaper submission is reflective of but, a few of The Maxwell House Group’s incredible successes!  We could not be more proud of our agents but, we do know that our little brokerage that could – CAN and WILL be leading the pack for many years to come.  We are so thankful for our agents, our support team and I am so blessed to have two of the best business partners in the world in Lexie & Shonn!

Charlotte Top Producing Real Estate Agents

MULTI-Million Dollar Top Producing Realtors® 2013

Congratulations to you all and here’s to another stellar year in 2014!

© Debe Maxwell | The Maxwell House Group | | The Maxwell House Group – The Little Brokerage that Could


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Wayne Johnson
Coldwell Banker D'Ann Harper REALTORS® - San Antonio, TX
San Antonio REALTOR, San Antonio Homes For Sale

Debe-I remember your post announcing the change of affiliation. I did not realize that was three years ago. Time flies, and glad it worked for you and your team.

Dec 23, 2013 02:52 AM #28
Bruce Brockmeier
Internet Marketing Consultant to REALTORS® - Yorba Linda, CA
Coached By Crouch

Hi Debe,

I'm very happy to see there is still room in real estate for excellence! 

Dec 23, 2013 03:11 AM #29
Hannah Williams
Re/Max Eastern inc. - Philadelphia, PA
Expertise NE Philadelphia & Bucks 215-953-8818

Debe  sounds like you are happy with your move is important to be at home where you work as it is our second home

Happy Holidays

Dec 23, 2013 03:23 AM #30
Marc McMaster
RE/MAX Centre Realty - State College, PA
Putting my clients before myself

Great story and glad you're very happy there. Here's to a great 2014. 

Dec 23, 2013 04:13 AM #32
Debe Maxwell, CRS | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

Cindy, thank you so much!  We're so happy here, as you know!  I could not have made a better choice.

Larry, you know we always love it when you grace our doors!  You're welcome ANYtime!

Richie, I like that!  Thank you!

AJ, thanks!  I did just that!  Here's to a stellar 2014 to you as well!

John, believe it or not, that was criteria #1 for both sides when we decided to join forces!  Quantity over quality baby!

Jason, I'm sure you remember my turmoil about leaving my former company but, we needed to be able to make the tech progress that we envisioned - we've done just that!  Kudos to your 'new' agent too!  :-)



Dec 23, 2013 06:15 AM #33
David Alan Baker Laveen & South Phoenix Realtor
Keller Williams Realty Phoenix - Laveen, AZ
Your local Expert


Dec 23, 2013 06:21 AM #34
Debe Maxwell, CRS | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

Andre - that is SO true and thankfully it couldn't have worked out any better!  Some things are just meant to be!

Peter - thanks and here's to a pfantastic 2014 to you too!

Wayne - I KNOW!  Can you believe it's been that long?!  Just WOW!  Time flies more and more with each passing day!

Bruce - thank you so much - there is certainly room for excellence; it's more effort on the part of the service professional but, definitely pays back in dividends to all concerned!

Thank you, Hannah!  Happy Holidays to you too!

Will, stay focused and you will soon be writing your own story!  Here's to achieving huge successes in 2014.

Marc, Thank you and right back at 'cha!

Thanks, David!

Dec 23, 2013 06:22 AM #35
Carla Muss-Jacobs, RETIRED
RETIRED / State License is Inactive - Portland, OR

What a nice update and story of Savvy + Co. success!  Best wishes, Merry Christmas and Happy New Year!

Dec 23, 2013 08:03 AM #36
Debe Maxwell, CRS | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

Thank you, Carla!  Merry Christmas and I hope your 2014 is STELLAR!

Dec 23, 2013 12:27 PM #37
Celeste "SALLY" Cheeseman
Liberty Homes - Mililani, HI

Congratulations to the success of Savvy!  Since I know you, I can honestly say that your word here is gold. They are just as lucky to have you as you them....and working together as a team makes it happen!  Happy Holidays to you and all of you at Savvy!!!

Dec 23, 2013 01:10 PM #38
Kim & Kristine Halverson, Santa Monica Real Estate :) - Santa Monica, CA

How wonderful!  There is a great way to do business.  Thanks for sharing.  Happy 2014.  Kristine :)

Dec 23, 2013 01:18 PM #39
Debe Maxwell, CRS | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

Thank you so much, Sally!  That means a lot to me!  Happy Holidays to you as well and here's to a fabulous 2014!

Thank you Kristine!  I agree - obviously why I joined them but, am just so thankful to be a part of it!  Happy 2014 to you as well!

Dec 23, 2013 02:11 PM #40
Aaron Hofmann
Atlanta Communities - Smyrna, GA
aka Mr. Smyrna Vinings

Congrats on the success of your savvy company. Too many agencies let their desire for profits get in the way and their brand slowly deteriorates.

Dec 23, 2013 03:47 PM #41
Debe Maxwell, CRS | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

Thanks, Aaron!  We see that here too; sad but, true.

Dec 23, 2013 10:28 PM #42
Fernando Herboso - Broker for Maxus Realty Group
Maxus Realty Group - Broker 301-246-0001 - Gaithersburg, MD
301-246-0001 Serving Maryland, DC and Northern VA

What a great example for any company recruiting. . is NOT about the numbers. .

Congratulations Debe for a fantastic year

I just want to take this time to wish you a very Merry Christmas!!!

Dec 23, 2013 10:37 PM #43
Connie Harvey
Pilkerton Realtors - Brentwood, TN
Realtor - Nashville TN Real Estate

Debe, I just stopped by to wish you a Merry Christmas!

Dec 24, 2013 07:13 AM #44
Keller Williams Select Realtors-Buy a home in Washington DC. Sell a home in Washington DC - Bowie, MD
I don't make promises.I deliver results.SOLD HOMES

Congratulations to you Debe. And you are absolutely right. Many real estate brokers need to stop being too gung hoo on quantity and focus more on quality. I will take 10 top producing real estate agents in my office anyday over 100 non producing real estate agents. Happy Holidays to you and your family. Take care.

Dec 24, 2013 10:24 AM #45
Michelle Gibson
Hansen Real Estate Group Inc. - Wellington, FL

Debe - Congrats on all of the success and I hope you had a very Merry Christmas.

Dec 25, 2013 08:45 AM #46
Debe Maxwell, CRS | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

Fernando, thank you and Merry Christmas to you and yours too!

Hi Roomie!  I hope your day was merry and here's to a fabulous 2014!

Lanre, Thanks and I agree - it's not about the quantity at all - I don't understand why you'd want to 'house' so many non-producing agents when it costs you money anyway to do so!  We love watching our agents SOAR - and they're doing just that!  I hope your 2014 is stellar!

Michelle - Thank you so much!  I did have a great day!  Here's hoping you have another fabulous year too in 2014!

Dec 25, 2013 12:22 PM #48
Sharon Parisi
United Real Estate Dallas - Dallas, TX
Dallas Homes

Debe, I enjoyed reading Savvy's story. Working in a office where everyone offers help and support is as good as it gets!  All the best to you and to Savvy+CO, in 2014!

Dec 29, 2013 03:57 PM #49
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Charlotte Homes for Sale - Charlotte Neighborhoods
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