How to Price Your Home to Sell!

Real Estate Agent with Samsel & Associates 0790808

Dozens of home listings in Union County expire every week. If a home doesn't sell, the three biggest reasons are:

1. Price - If you're asking $350,000 for your home, then it had better be at least as good as the other homes in the area being offered for $350,000. If not, it won't sell. In fact, it won't even be seen by buyers. The factors that determine the value of a home are:

1. Location

2. Size

3. Amenities/Upgrades

2. Condition - Rundown homes and homes that aren't updated don't sell unless they are priced lower than the competition. Buyers aren't interested in putting another $50,000 into a home they've just paid full price for.

3. Marketing - Your home has to be listed on the local MLS with a listing that accurately and enthusiastically sells your home. You have to have signage. We use open houses, virtual tours, enhanced listings on the major real estate websites, individual property websites, and personalized domain names. Without proper marketing, your home won't get seen.


The best way to ensure that your home gets visited by many potential buyers is to price it right! The easiest way to determine the appropriate price is to compare your home to recent sales that are similar in neighbhorhood and in size. Real Estate Professionals call this a CMA, or Comparative Market Analysis. If you call us today, we'll provide you with your CMA free of charge and free of obligation. For a fee, a professional appraiser can provide you with a much more accurate estimate of market value called an appraisal. 

For more information:

The Top 10 Reasons Why Union County Home Sellers Choose Team Zuhl

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~ Wayne & Jean 

Union County, NJ - a great place to live and work!

If you're looking to buy or sell a property in Union County, call us at 908-917-4189 or email


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All opinions, information and data provided is deemed reliable but is subject to errors and omissions. Not intended to solicit other Brokers' clients. We cooperate with them fully. 


Re-Blogged 1 time:

Re-Blogged By Re-Blogged At
  1. Winston Heverly 03/27/2014 02:01 PM
Real Estate Sales and Marketing
New Jersey Union County
selling a home
expired listing

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Ronald DiLalla
Century 21 Discovery DRE 01813824 - Anaheim, CA
No. Orange Cty Real Estate

HI Wayne, great advice for future home sellers...Thanks for sharing with us.

Dec 29, 2013 03:36 AM #1
Li Read
Sea to Sky Premier Properties (Salt Spring) - Salt Spring Island, BC
Caring expertise...knowledge for you!

Excellent script for seller success.  

Dec 29, 2013 05:59 AM #2
Wayne and Jean Marie Zuhl
Samsel & Associates - Clark, NJ
The Last Names You'll Ever Need in Real Estate

Thanks for visiting, Ron and Li! 

Dec 29, 2013 10:46 PM #3
Christi Farrington
Dagny's Real Estate - Wilton, CT
~ Your representative in Fairfield County, CT

Well said .... now just getting Sellers to understand this information!  Thank you for sharing your list! :)

Dec 30, 2013 03:50 AM #4
Gene Riemenschneider
Home Point Real Estate - Brentwood, CA
Turning Houses into Homes

The worst thing you  can do is over price.  Letting a home set on the market will cost you money every time.

Dec 30, 2013 03:58 AM #5
Robert Adams
Broker at The Adams Team at Rothwell Gornt Companies in Las Vegas & Sankey Real Estate in MA - Las Vegas, NV
Real Estate Broker in NV, MA, & RI

You can still get top dollar if selling in Las Vegas. Even though inventory has been on the rise for the past 6 months. In december it decreased slightly but we are not sure if this is only temporary and inventory we will begin to increase again or f inventory will start decreasing again. 


Best Regards,
Robert Adams
The Adams Team at
Rothwell Gornt Companies
Dec 30, 2013 05:12 AM #6
Travis "the SOLD man" Parker; Associate Broker
iXL Real Estate-Wiregrasss\ - Enterprise, AL
email: / cell: 334-494-7846

Good post and list! Since I deal with many military, I do a lot of Internet advertising!

Dec 30, 2013 05:16 AM #7
Ric Mills
Keller Williams Southern Az - Tucson, AZ
Integrity, Honesty, and Vast Real Estate Knowledge

Great POST and ohhhh so true.  Now that inventory in Az is back to normal, there is a lot of competition in each neighborhood.  It needs to be priced right or all you are doing is helping to sell the competition.  Happy New Year

Dec 30, 2013 06:24 AM #8
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Price it right, then market it in the right places with the words and photos to attract buyers and buyer agents.

So simple - but some folks just don't "get it."

Dec 30, 2013 07:09 AM #9
Dagny Eason
Dagny's Real Estate - Wilton, CT
Fairfield County CT, CDPE Homes For Sale and Condo

Price it right, and make it attractive to the type of buyer that might be interested in that particular home.

Dec 30, 2013 10:50 AM #10
Kimo Jarrett
WikiWiki Realty - Huntington Beach, CA
Pro Lifestyle Solutions

There's always a unique property in any neighborhood that may not sell immediately and it will be challenging regardless of your marketing strategies unless you find a unique buyer or one that is qualified to secure financing. 

Dec 30, 2013 03:07 PM #11
Raymond Denton
Homesmart / Evergreen Realty - Dana Point, CA
Capo Beach Realtor® -

I got to the bottom of your post, and saw the photograph of your two, and thought to myself "my Gawd, that photograph is amazingly crisp!"  I like it way better then your standard activerain photo.

Dec 31, 2013 01:32 AM #12
Mary Hutchison, SRES, ABR
Better Homes and Gardens Real Estate-Kansas City Homes - Kansas City, MO
Experienced Agent in Kansas City Metro area

You are spot on with this post. Too bad many sellers are in denial about the value of their owon home compared to others.

Dec 31, 2013 05:00 AM #13
Wayne and Jean Marie Zuhl
Samsel & Associates - Clark, NJ
The Last Names You'll Ever Need in Real Estate

Thanks, Raymond! It's actually our old AR photo - maybe we'll switch back!

Dec 31, 2013 05:18 AM #14
Dolores "Dee" Mauriello
Keller Willaims - Wayne, NJ
Realtor, Homes For Sale Wayne NJ

Wayne and Jean you are right on the money, location, condition,etc are factors that determine price but marketing puts it out there to be found....Internet is the way to go to get max exposure. Great post.

Dec 31, 2013 09:02 AM #15
Anna Hatridge
Goodson Realty - Farmington, MO
Missouri Realtor with Goodson Realty

Thank you for saying exactly what I tell my sellers at every listing presentation.

Dec 31, 2013 11:29 AM #16
Pam Dent
Gayle Harvey Real Estate, Inc. - Charlottesville, VA
REALTOR® - Charlottesville Virginia Homes / Horse

You are absolutely correct, now if we could only get all of our sellers to listen.  I sell many unique country properties and pricing can be a challenge.  There are often not particularly good comps and it is easy for a seller to use the "but my home has" defense.  Some will listen to you and some won't.  There are quite a few listings that I have walked away from due to price.

Jan 01, 2014 09:48 PM #17
Graziella Bruner
NCS Premier Real Estate - Detroit, MI
Associate Broker - Serving Wayne & Oakland County

This is a very true Post!  PRICE is obviously the First Condition, most sellers feel and think their home is worth more than what the market is.  We just have to keep stating the facts, so one day maybe they will listen!

Jan 01, 2014 10:42 PM #18
Wayne B. Pruner
Oregon First - Tigard, OR
Tigard Oregon Homes for Sale, Realtor, GRI

Good post. In my market, I am not afraid to price my listings to the top of the scale.

Jan 20, 2014 11:25 AM #19
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The Last Names You'll Ever Need in Real Estate
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