Change is often viewed negatively, seeing it as:
- a break with tradition
- unnecessary (it has been working since 1944 – why change it now?)
- not a good thing
- not something that will solve a problem (even if people agree that there is a problem)
And think about it. Are you more motivated by a positive picture of the future, or of a focus on “gloom and doom”? Assuming your answer is the same as mine, and everyone I’ve ever asked this question of, isn’t it more effective in our leadership communication to focus on the positives, especially for the future?
If you want to create movement and change in a positive direction as opposed to stress, uncertainty and fear.
Here are three things you can do to make sure you are crafting the right message and it is received in the way you intend it. (Consider these the leadership activities associated with each speech or presentation that you give.)
1. Write down your single biggest goal or message for the talk. What is the “sound bite” message you want people to leave with?
2. State the case for change, but don’t oversell it – it might seem effective at the moment, but make sure your message is aligned with your overall goal for the speech.
3. Make sure you open and close your presentation with the core of your key message – to do everything you can to manage the message that is sent (and to avoid having it buried inside the speech).
These actions will take time, but taking them will improve your leadership influence and make all aspects of your organizational leadership, communication and change efforts more successful.
Take it for what it worth, it's a gift from me (Glenn Freezman) to you.