Agents entering this market have two significant challenges. The first being competition and the second is money.
There are currently more than 1.3 million REALTORS nationwide compared to 700,000 ten years ago. Competition is fierce. Now coming into the business with all this competition makes it difficult to get you foot in the business.
Most agents getting into real estate generally have little money to market themselves. So how do you best get started in this crazy market?
First get a website. Make sure it is fully automated so you don't have to worry about it everyday. There are many vendors, like eProspecting, who build and host great sites with all the bells and whistles. Try not to pay a set up fee and keep you monthly bill as low as possible. We charge $49.95 a month with no long-term contracts. Month to month.
The set yourself up with an automated email marketing program like our Email Marketing Center (EMC). EMC is a fully automated program that contains 21 pre-written campaigns and newsletters that sends your clients personalized emails once or twice a month for up to 10 years.
It is a very simple tool to keep you in front of clients and prospects all the time. One thing we know about real estate is what we don't know. We never know when a client will make the decision to buy or sell a home. What we do know is that we need to be top of mind so that whenever they make the decision we are there for them. Email keeps your name and photo on their computer a couple of times a month so it guarantees that they will see you.
Nothing in the real estate business will ever replace personal contact. Knocking on doors is the number one way to meet new people. By the way, when you're at their door be sure to get their email address and then put them on a campaign.
Email Marketing Center also allows you to send out up to 1000 holiday eCards or property flyers with just a couple clicks of the mouse.
The EMC was designed to be easy enough for even REALTORS to use. See more at www.eprospecting.com.