Whether you utilize a set amount each year for your marketing endeavors or 2013 just happened to be particularly good for you, having a little extra in the budget at the end of the year is never a bad thing! You may be wondering how to best spread the extra around to truly benefit your business. Our Real Estate Virtual Assistant team has a handful of inexpensive, easy suggestions to consider that are sure to be a great use of any leftover marketing budget! We suggest trying the following:
Buy a Facebook Ad for Your Official Page. If you don't have a lot left over to spend but want to use it wisely, purchasing a Facebook ad for your official real estate page is both inexpensive and effective. Detailed targeting options let you decide exactly who sees your ad when they log in to their Facebook account, so you reach the audience you want. Not only do the ads drive the traffic you're seeking to your official Facebook page, but it will also bring exactly who you want out of the 800 million people that use Facebook each month to your website. With many ad options catered around your budget and target audience(s), you can't go wrong with encouraging more web traffic! Ask our Real Estate Virtual Assistant team to help you set up and maintain your social networks, including the implementation of Facebook ads.
Local Classes and/or Seminars. We are firm believers that you can never stop learning, so use some of that extra money in your marketing budget to brush up on skills or tools that you believe will help your business in the new year! Whether it's social media or general marketing classes at the local community college, a useful small business or self-organization seminar at a nearby hotel or something else that interests you, setting aside time and money to continually invest in yourself is always an excellent idea. Not only will you be at the top of your game in 2014 and beyond, but potential clients will feel comfortable in knowing that they're working with someone who is confident and self-assured when it comes to all facets of their business.
Wired Conveniences. Been meaning to purchase a WiFi hotspot all year but never got around to it? Need a new car charger for your smart phone or have a list of apps that you want to buy, but have been putting on the backburner? Now is the perfect time to take care of all those loose ends to ensure that you're wired and ready to go in the new year! Not only do these small conveniences make a big difference to an agent or broker constantly on the move, but you can check a few things off of your mental list of technology needs to streamline your business. Contact us today and find out what our Real Estate Virtual Assistant team recommends for you!
Fun Team Outing. There's nothing that brings colleagues together and allows them to "let their hair down" and have a good time outside of the office than a team outing! Whether you opt to host an office happy hour and dinner at a favorite local restaurant or you decide to plan an afternoon of team-building activities, this is a great way to relax with your co-workers and thank them for another great year. The possibilities are endless for team-oriented fun - It can truly help to bring everyone together and align the synergy in preparation for the new year.
Roll It Into Next Year's Budget. Just not sure how to best spend the last of that marketing budget? Whether you have a set amount annually or you tend to play it by ear, there's certainly no harm in rolling it over into next year's budget if you're unsure. That's more money than you anticipated to use for marketing in 2014, so saving it for a related expense in the new year that you know will be worth it is always a positive!
Our team at RealSupport hopes that everyone enjoys a very happy and healthy New Year! Remember that we are only a mouse click or phone call away, and are always available to assist real estate professionals with all of their listing, marketing and technology needs!
Megan Quinn
Copywriting Specialist
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