An off centred look back at 2013

By
Real Estate Agent with sales representative : Keller Williams Experience Realty

 

2013 real estate

Controversy sells. While this isn't  a fresh, or untested notion by any means, I think 2013 will come to be remembered as the year it became accepted as a bona fide and deliberate marketing tool to get and hold our attention. Many qualifying controversies seemed to appear one right after the other in 2013. 

A significant portion of us like to see people succeed yet there is a far more devouring and seemingly growing apatite out there for watching our more accomplished members of society overstep the lines and or get busted on it. Call it car crash syndrome and it is significant enough that promoters and marketing moguls appear to be embracing and capitalizing on it.

 

It would not surprise me to learn that some of the more attention grabbing and most talked about controversies that earned radioactive half lives with the media in 2013 were concocted around a boardroom table. Controversy sells and it matters not if it is a situation contrived or the real deal, so long as it garners eyeballs convertible to dollars.

 

I doubt for a second that those who choreographed Miley Cyrus's now infamous twerking routine weren't hedging their bets on it being contested and replayed for the hungry masses a million times over in the following weeks and months, or that the invaluable by conventional means publicity garnered by the A&E show Duck Dynasty over the holidays was not strategized weeks and months ahead with the precision of a covert military mission.

 

A key part of the contrived controversy formula is for the person at its  center to continue on as if oblivious to it all or continue to drip feed it rather than quickly shrink away when it first breaks. Something I am sure Mel Gibson wishes his handlers had known more about at the time.


Not to suggest that the celebrious Toronto Mayor Rob Ford was playing by this formula in a deliberate way this year but had he shrunk away when his controversies first began he would be an all but forgotten footnote that might have earned a local news bi-line or two. Instead we got to revel in his hoopla for months and in a perverse and uncomfortable to admit way, we relished the attention he brought to all but forgotten Canada on US news and late night talk shows.

Through it all, rightly or wrongly Ford has stuck it out in truly incognizant form. Given this, don't be too surprised by the results when the numbers are tallied should he run again. We love a rebel and a survivor as much as we loath a quitter and much of the other stuff between tends to loose its shock value with us over time for some reason.

The biggest disappointment for me with the Ford thing is his antics in 2013 managed to take much of the spot light from a truly worthy Canadian icon, Astronaut Chris Hadfield with the clout of someone yelling squirrel at a dog show.

So far I haven't figured a way to apply this controversy formula for the benefit of my Real Estate business going forward. One local Realtor got national exposure a while back from having a home listed next to a house later discovered to be stockpiled with bombs and weapons belonging to a murderer and his recluse survivalist father. I'll keep my fingers crossed, while I remain doubtful that twerking can enhance my bottom line the way it has done for Miley Cyrus.

To all a happy, healthy and prosperous new year.

Posted by

 Mike Montague

  

Barrie Power of Sale Listings

Barrie home values

 

 
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Gary Woltal
Keller Williams Realty - Flower Mound, TX
Assoc. Broker Realtor SFR Dallas Ft. Worth

Mike your blog post reminded me of Jeff Bezos and talking at Amazon of delivering to your house packages by drone. I seriously doubt it will ever happen, but it had so much play in the press and on the web.

Dec 28, 2013 03:23 AM #1
Rainer
311,830
Michael Delaware
North Sky Realty LLC - Battle Creek, MI
REALTOR®, CRS, GRI

Wishing you a happy and prosperous New Year.  May 2014 be greater than ever!

Dec 28, 2013 04:05 AM #2
Rainmaker
403,954
Graziella Bruner
NCS Premier Real Estate - Detroit, MI
Associate Broker - Serving Wayne & Oakland County

I believe 2013 will be a year remembered for me as getting over a lot of the humps and pumps in the road of life this year!  Especially from having a few short sales that didn't get to sell, but a lessoned learned.  

Wishing you a very prosperous New Year!  

Dec 28, 2013 07:23 AM #3
Rainmaker
217,470
Yvette Chisholm
Long & Foster Real Estate, Inc. - Rockville, MD
Associate Broker - Rockville, MD 301-758-9500

Oh, I don't know Gary, I was thinking that Amazon needed a better way to deliver packages to reduce costs.   Happy New Year Michael!

Dec 28, 2013 07:25 AM #4
Rainer
306,519
Jimmy Faulkner
Florida. Homes Realty & Mortgage - Wantagh, NY
The Best Of St. Augustine

We do not care about morals and the results of this is showing in our way of life. We actually think all of these misteps are funny and will not affect us. We are so imature and distant from reality.

Dec 28, 2013 10:38 AM #5
Rainmaker
1,271,836
Wayne and Jean Marie Zuhl
Samsel & Associates - Clark, NJ
The Last Names You'll Ever Need in Real Estate

thank you for posting this.  You gave me a chuckle. Have a great 2014!

Dec 28, 2013 11:03 AM #7
Rainmaker
712,204
Jane Chaulklin-Schott
TEAMCONNECT REALTY - (407) 394-9766 - Orlando, FL
TeamConnect Luxury Homes - Orlando, Florida, 32836

Mike, I hear your post assessment on 2013. I felt some of those points (people) were annoying and distracting irritants presented in our daily NEWS. There was still too much damage, pain, tears, and scars left in the collective human consciousness to pay attention to this nothingness. CONGRESS alone was quite enough and twerking and the stupid mayor, - only adds hurt instead of healing to our world. Mike, I believe all we must  continue to do in the new year is to personally and professionally continue to take the 'HIGH ROAD.' Have a happy and prosperous 2014, Mike

Dec 28, 2013 12:00 PM #8
Rainer
145,927
Andrew Payne Realtor® Richmond VA Homes For Sale~804-938-5257~
Coach House Realty - Richmond, VA
Richmond, VA, Real Estate, SRES®, NAR Green

Mike,

Controversy may sell for public figures.  As far as the idea of controversy for a real estate professional, I think it's far better for me to focus on cultivating a reputation for honesty and integrity!  Have a happy and prosperous year in 2014!

Dec 28, 2013 01:27 PM #9
Rainmaker
1,143,921
David Shamansky
US Mortgages - David Shamansky - Highlands Ranch, CO
Creative, Aggressive & 560 FICO - OK, Colorado Mtg

Real Estate does not seem to fall under the sensationalism category or you could pull it off! lol

Dec 29, 2013 07:46 AM #10
Rainmaker
588,465
Susan Neal
RE/MAX Gold, Fair Oaks - Fair Oaks, CA
Fair Oaks CA & Sacramento Area Real Estate Broker

I'm disappointed, Mike.  I thought you'd include a video of you twerking! Let us know if you figure out a way to be involved in a controversy that will help in the real estate business. Somehow I think it is more likely to hurt than help. 

Dec 29, 2013 08:48 AM #11
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