With Google's new Hummingbird update, I'm sure we're all very curious what's what. Niki posted some great advice on this, but didn't allow reblogging - so I'm pasting it here for your reference and for mine!
Editing an Old Blog!
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Keyword Density Doesn't Matter. When you are blogging, don't simply repeat thekeywords over and over in your blog post. ActiveRain has been advising against thinking about keyword density for many many years now. If there isn't a lot of valuable content in your blog post, Google may actual devalue your blog post for excessive keyword phrases or keyword stuffing.
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High Quality Content is Key. In 2013 Google really focused on the quality of content. Though blogging regularly is critical, writing high quality thoughtful content that can attract backlinks is most important. Take a bit of extra time to do some unique research and write a longer, more in depth blog post on a unique topic.
- How-To Content Is Great Google Bait. Google's Hummingbird optimizes more towards conversational search. Google is really focusing on answering the key questions that searchers have, looking at each word in query (not just the first words). How-To blog posts answer common questions, tend to be rich in pictures an description, and seem to showing up higher highers in the SERPS.
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