Well it’s the end of yet another year, another year of learning, doing, reaching some goals, missing the mark on some others, but all in all VERY productive. Like many, not just in the social space, this end of the year time frame means evaluating the past year, and planning for the year ahead. For me I always seem to have some sort of restlessness during this exercise, it seems I have been filling my brain with different pieces of information, techniques, and practices. All that stew of information comes together about now and with luck I come up a clear recipe for where I am headed in the upcoming year, with a heavy dose of growth in the mix.
The Year That Was
This was a great contrary year for me, my roots grew and I am really starting to reach for
Sam Fiorella Blogging at NMX (Photo credit: toprankonlinemarketing)
the stars, yet I was extremely unsettled. There was something that I wanted, something that I needed to grasp that just wasn’t coming clear to me. Some people and concepts really made an impact on me,Danny Brown & Sam Fiorella with Influence Marketing, Jason Falls and Holly Cow content, Annette Simmons and her Storytelling expertise, not to mention thatMark Schaefer has my brain turned upside trying to figure where I stand on the power/or lack of regarding Klout. All of these things really caught my eye and I have been processing them all pretty much simultaneously. This year more than the past few saw me growing in a very unruly fashion.
Time Lapse, Glass and Drones oh my…
This year has been a wild ride of gadgets for me, my Drone has been great for getting one of a kind photos and vids, my time lapse camera is really starting to produce some interesting stuff, my new array of camera lenses, and of course my favorite tool acquired this year my Google Glass. All of these have provided me opportunity to take my level of interesting content to a whole new level. Having the right tools is important no matter if you are a mechanic, or a content manager. Who knew…
Inspiration and Freedom
Combine all of the above with a group of internet friends whose minds are brilliant, a family full of SteamFeed authors who inspire, and instill creativity and you have the recipe for success. The icing on the cake has been my clients trust and freedom to let me “run offleash” with my marketing and content creation for them. I am really glad I chose to work with small companies who have little of the corporate fear, or “we can’t do that” mind set, or the file cabinets full of regulations that hinder creativity. I chose wisely and was rewarded.
The Dog Catcher Ain’t Catching Me
So now what? In the last month it all came together with help of Jennifer Kane, she is one wicked smart lady. I have been able to put all of this together in a cohesive concept, and it is really making me see clearly where I want to go this year. Funny how things go from cloudy and choppy to clear and smooth with the right input from those who have been there before you. So this year my commitment is going to be to market “offleash”, not gonna stay in the lines, not going to get bogged down with can’ts, won’t works, and nobody is doing that’s. I built my reputation on being out of the ordinary, on pushing the limits and clearly not staying in the lines. It is time to recommit to that philosophy. I am making “it’s only weird if it doesn’t work” 2014 mantra. Going to keep it simple, and do my best to create “holy cow” content for my clients.
What is going to be your mantra for 2014?