It’s Only Weird If It Doesn’t Work

Education & Training with Glasswork Media Arts

Well it’s the end of yet another year, another year of learning, doing, reaching some goals, missing the mark on some others, but all in all VERY productive. Like many, not just in the social space, this end of the year time frame means evaluating the past year, and planning for the year ahead. For me I always seem to have some sort of restlessness during this exercise, it seems I have been filling my brain with different pieces of information, techniques, and practices. All that stew of information comes together about now and with luck I come up a clear recipe for where I am headed in the upcoming year, with a heavy dose of growth in the mix.

The Year That Was

This was a great contrary year for me, my roots grew and I am really starting to reach for

Sam Fiorella Blogging at NMX

Sam Fiorella Blogging at NMX (Photo credit: toprankonlinemarketing)

the stars, yet I was extremely  unsettled. There was something that I wanted, something that I needed to grasp that just wasn’t coming clear to me. Some people and concepts really made an impact on me,Danny Brown & Sam Fiorella with Influence Marketing, Jason Falls and Holly Cow content, Annette Simmons and her Storytelling expertise, not to mention thatMark Schaefer has my brain turned upside trying to figure where I stand on the power/or lack of regarding Klout. All of these things really caught my eye and I have been processing them all pretty much simultaneously. This year more than the past few saw me growing in a  very unruly fashion.

Time Lapse, Glass and Drones oh my…

This year has been a wild ride of gadgets for me, my Drone has been great for getting one of a kind photos and vids, my time lapse camera is really starting to produce some interesting stuff, my new array of camera lenses,  and of course my favorite tool acquired this year my Google Glass. All of these have provided me opportunity to take my level of interesting content to a whole new level. Having the right tools is important no matter if you are a mechanic, or a content manager. Who knew…

Inspiration and Freedom

Combine all of the above with a group of internet friends whose minds are brilliant, a family full of SteamFeed authors who inspire, and instill creativity and you have the recipe for success. The icing on the cake has been my clients trust and freedom to let me “run offleash” with my marketing and content creation for them. I am really glad I chose to work with small companies who have little of the corporate fear, or “we can’t do that” mind set, or the file cabinets full of regulations that hinder creativity. I chose wisely and was rewarded.

The Dog Catcher Ain’t Catching Me


Holy Cow!!!

So now what? In the last month it all came together with help of Jennifer Kane, she is one wicked smart lady. I have been able to put all of this together in a cohesive concept, and it is really making me see clearly where I want to go this year. Funny how things go from cloudy and choppy to clear and smooth with the right input from those who have been there before you. So this year my commitment is going to be to market “offleash”, not gonna stay in the lines, not going to get bogged down with can’ts, won’t works, and nobody is doing that’s. I built my reputation on being out of the ordinary, on pushing the limits and clearly not staying in the lines. It is time to recommit to that philosophy. I am making “it’s only weird if it doesn’t work” 2014 mantra. Going to keep it simple, and do my best to create “holy cow” content for my clients.

What is going to be your mantra for 2014? 


Comments (4)

Tim Lorenz
TIM LORENZ - Elite Home Sales Team - Mission Viejo, CA
949 874-2247

Isn't it great when a plan comes together. I wish you much success in 2014.

Jan 01, 2014 11:13 PM
Kristin Johnston - REALTOR®
RE/MAX Platinum - Waukesha, WI
Giving Back With Each Home Sold!

Happy new year to you...haven't seen you in the rain much lately...

Jan 01, 2014 11:16 PM
Liz Wallace
Century 21 Sherlock Homes - Rockville Centre, NY
Broker C21 Sherlock Homes, Rockville Centre, LI, N

Gerry it's always a happy surprise to see you on the blog board.  I still am mulling through Google+ and so most of what you post about is way over my head.  Happy New Year and whatever you want will be yours.

Jan 01, 2014 11:17 PM
Gerry Michaels
Glasswork Media Arts - Gettysburg, PA
GettysburgGerry Social Meida

Tim, Kristin, I am going to try really hard to be back in the rain, I miss it and should have the proper time to commit again. Hope your 2014 is awesome. 

Liz, hang in there with G+, with Facebooks "py to play" new system it will be much more relevant. Additionally G+ provides excellent SEO to get you noticed above your competitoin. Always good hearing from you Liz.

Jan 02, 2014 12:05 AM