Success in Business Is about Relationships

Education & Training with Alan Kells School of Real Estate/Howard Hanna Real Estate


Success in Business Is about Relationships





Real Estate, like all sales, is a people business.  It's not who we know, but who knows us and the service we can provide.  Face to face networking has been the paradigm for building business relationships for more than a century, but the internet is reinventing how business is done today. 



Buyers and would-be clients are turning to the internet as the business encyclopedia of who's who and who offers what service.  The internet has become the new want ads and yellow pages

Are you there?  What is your presence on the web? 

 Have you adapted your business plan to meet the needs of today's client? Are you still using the brick & mortar model to generate leads? Are you spending money on print ads and mailings?  Are you waiting for the phone to ring or future business to walk into your next open house?

Ask yourself:  Am I getting the results I want from what I am doing now?  Am I generating leads?  

Bottom line:  Am I making more money?  What do I need to change?

Are you there?  What is your presence on the web?

Can potential buyers & sellers find you on the web?  Web 

WebDoes your web presence 'stand out' from the competition?  Why would the consumer choose to work with you rather than your competition? 

Let's take a lesson from the old days of 'face to face' networking and think of how to build a relationship with the online consumer. 

First, most people want to know what you can do for them.  Don't just tell them what you can do for them, give them examples of how you can help them.

Second, they want to work with friendly salesperson who is interested in helping them realize their goals.  Does your photo look friendly?  And no, they don't really care that you have been in business for 11+ years and you are a 'multi-'dollar producer.

Third, familiarity a.k.a Branding.  People want to do business with people they know.  Build your internet presence on several sites:  Company website,, Zilliow, Trulia, LinkedIn, Facebook business pages and blogging sites i.e. ActiveRain.  Be consistent with your profile on the various platforms as it creates the feeling, 'I know that person.  She's everywhere.  I feel like I know her.' 

In other words even though the internet has reinvented how consumers find their real estate agent 'success in business' is still about building relationships.




 Success in Business Is about Relationships




2014 Real Estate Classes Erie, PA

Erie, PA begin your Real Estate classes with Alan Kells School of Real Estate

Real Estate classes

Pennsylvania Real Estate License requirements:

  • 18 years old
  • Complete 30 hour Fundamentals class
  • Complete 30 hour Practice class
  • Pass Pennsylvania Real Estate exam
  • Background check

Fundamentals class January 11, 12, 25, 26 

Practice class Feburary 8, 9, 22, 23

Cost $178

Time  9:00 -4:30

Location:  3036 W. 12th Street Erie, PA 16505 (building behind Animal Ark Pet Hospital-use east driveway)


Alan Kells

Register now

Alan Kells School of Real Estate





Posted by


Mary Yonkers


      I thought about a Real Estate career for 11 years before I made the decision to get my Pennsylvania Real Estate license in mid-80's.  

      Thirty years later I can say affirmatively that Real Estate has been a fantastic career. 

      Come join me in class soon. Mary Yonkers, Real Estate Instructor


With so many homes for sale in Erie PA, this is the right time to begin your career as a Real Estate salesperson in Erie, PA.

 2018 Alan Kells

Mary Yonkers, Real Estate Instructor


 Mary Yonkers Howard Hanna Real Estate Services in Erie, PA

          Office:  814-835-1200 or Cell:  814-881-7548

Real Estate Classes Alan Kells Schools of Real Estate in Erie, PA  1-412-967-0240 

Real Estate Career in Erie, PA  1-814-835-1200



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Dee Toohey
Innovative Realty Solutions Group - Longwood, FL
Broker, ABR, AHWD, CIPS, FMS, ePro

Mary, you are absolutely right! 

PS  I am a former Pennsylvanian and just referred a newly licensed from to an HH office in Western PA! 

Jan 04, 2014 08:19 AM #1
Rob Marken
Bend River Realty - Bend, OR
25+ years experience in Bend

It is so interesting how many clients go to the internet first.  We have found having our website/business promoted through social media has been a huge help to increasing our web presence 

Jan 29, 2014 12:17 AM #2
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Mary Yonkers

Erie/PA Real Estate Instructor
Ask Mary about Real Estate classes in Erie, PA

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