Does Active Rain Give Backlinks? Yes and No

Real Estate Broker/Owner with Lake Realty

Update: I promised to update this post if I received a backlink from it.  Woo Hoo! I did receive a backlink and it posted via on 1-31-2014.  See Photo Below.

Other info regarding two of the items I checked below:

  • There was only one comment and 119 views on this post as of this update.  So light traffic on activerain does not prevent your post from getting backlinks.
  • I did not link to any authoritative sites like NAR etc.
  • I did post this article with a link to active rain on one of my other blogs and also on twitter and google+.
  • Currently google has indexed this post for and this active rain post

If you spend any time on Active Rain, you will see that quality and engaging content is the primary purpose of the network.  I give the creators and staff lots of credit for a job well done.   That being said, I personally started taking notice of Active Rain when I saw real estate listings and blog posts showing up in search engines results.

As an owner of a small real estate firm, I have to wear many hats including Realtor, web designer and marketer among others.  As a result, I’m always looking for ways to maximize our company’s internet presence.  I wanted to utilize the power of Active Rain to promote my listings and create valuable backlinks to my site.

You probably already know that if you want your blog posts/listings indexed by the major search engines, you need to sign up for the paid “RainMaker” account.  When you create posts as a “RainMaker”, Active Rain successfully gets your posts indexed quickly. 

From my experience, I have had the best results from posts with unique and keyword specific titles.  If you use generic, competitive titles like “Charlotte NC Real Estate for Sale” or “Charlotte NC Home for Sale”, it will be difficult rank for those terms.  You are not only competing with all the local real estate firms with large budgets, you are also competing with the national players like, Zillow and Trulia.  Use something that’s specific to your listing like “Charlotte Home with Deeded Boat Slip for Sale”.  This will reduce your competition and more importantly, target buyers with specific criteria that your listing meets.

Creating backlinks from Active Rain to my website has proven more challenging.  Out of 79 posts only 3 posts are currently passing “link equity” to my website.  I’ve analyzed my posts in hopes of finding out why only a few of my posts have been indexed by Google and have produced the desired backlinks.  I have found a few correlations but no firm causation. 

One common attribute among the posts that are creating backlinks is they have quality content relevant to the title.  None of my posts that were just promoting my listings and included multiple search links have produced results.  However, that does not explain why many of my other content rich posts are not showing up.   I also noticed that the 3 posts in question have links from some of my other sites/blogs that link back to the Active Rain post.  Again, I have other posts with similar links that are not creating backlinks.

I also checked:

·         Commonalties between the chosen topics, for example “Real Estate Market Trends”

·         Relationship between the number of comments the posts received

·         External links to "authorative sites" like NAR or NPR

As of this writing, I have not been able to establish why some posts create backlinks while others do not.   It doesn’t seem (as far as I can tell) that Active Rain prevents certain posts from generating backlinks with “no follow” links are other measures. 

Bottom Line:  Does Active Rain give you backlinks?  Yes, Active Rain posts can produce backlinks to your site but predicting when, where and how is uncertain.  If you have any insights from your experiences, I would love to hear about them.   I will also update this post to let you know if it creates a backlink to my site.





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Lyn Sims
RE/MAX Suburban - Schaumburg, IL
Schaumburg IL Real Estate

Sorry no insights to help you with but I was reading to see if maybe you had any inkling as to why the traffic seems to have dipped since the new format launch?

Jan 12, 2014 02:45 AM #1
Jenny Durling
L.A. Property Solutions - Los Angeles, CA
For Los Angeles real estate help 213-215-4758

Somehow, all backlinks that I had from AR AND my AR outside blog are now gone.  I'm guessing AR doesn't want us to be able to compete with Trulia. OK - I just cancelled my outside blog - it's not doing anything for me. AR used to be great for ranking and now it's a big fat goose egg from what I'm seeing.

Jan 31, 2014 08:35 AM #2
Joe Epifanio
Premier Plus Realty - Naples, FL
Dependably Yours

I do all my own SEO but am finding backlinks the hardest part of being successful.  I also cancelled my outside blog.  

If you want to backlink to my site, please let me know and I will reciprocate!

Mar 18, 2014 01:04 AM #3
Joe Epifanio
Premier Plus Realty - Naples, FL
Dependably Yours

Also insterested to know your thoughts on

Mar 18, 2014 01:05 AM #4
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Aug 15, 2014 03:24 AM #5
Jeff Gould
Kings Realty & Property Mgmt. - Lithia, FL

Well written Frank Free thanks for the insights!

Mar 30, 2015 12:46 PM #6
Charra Hammett

If you have any new insights to this I would love to know. We are also having the same issue. It doesn't seem right that you pay for this account and the posts do not get indexed.

Dec 22, 2016 04:50 AM #7
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Frank Free

Lake Norman Real Estate since 1992
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