Pleasure the Peculiar

By
Title Insurance with Family Abstract, Inc.

Everyone who eats at your restaurant expects a good cup of coffee, and it's difficult to wow them, because, of course, your competition is working to do the same thing.

 

But of course, it's not everyone who wants a cup of coffee. Some want a cup of tea, or a cup of herbal tea, and those folks are used to being ignored, or handed an old Lipton tea bag, or something boring.

 

What if you had thirty varieties for them to choose from?

 

Everyone who stays at your hotel expects the same sort of service, and it's difficult to wow them, because, of course, your competition is working to do the same thing.

 

But of course, it's not everyone. Some people travel with their dogs, and they're used to being disrespected. What if you gave those people a choice of a dozen dog toys, three dog beds and a special dog run out back?

When you delight the weird, the overlooked and the outliers, they are significantly more likely to talk about you and recommend you.

Glenn Freezman, 1 Weird dude!.

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Thank you Seth Godin

Posted by

About Family Abstract, Inc.

Established in 2002, Family Abstract, Inc. provides Title Insurance to clients and customers throughout Florida, Maryland, New Jersey and Pennsylvania with more than 40 years of combined experience in management alone. We pride ourselves on retaining the most skilled and knowledgeable employees who share our goals of providing the best service in the industry.

Located in Horsham, Pennsylvania, Family Abstract, Inc. maintains an extensive network of skilled title insurance abstractors in all the states we service in addition to a nationwide network of qualified closing agents who are available to close loans at any location.

Backed by the strength of four title insurance underwriters, we are able to provide expert attention to detail without sacrificing versatility in the closing process, thus providing more options in difficult title situations. Due to our depth of industry knowledge and commitment to excellent service, Family Abstract, Inc. has been able to develop client relationships that have endured for decades.

Having successfully settled and insured thousands of transactions, we have already earned the trust and confidence of hundreds of customers, lenders, brokers, and realtors and now we would like to share our expertise with you!

Comments (13)

Li Read
Sea to Sky Premier Properties (Salt Spring) - Salt Spring Island, BC
Caring expertise...knowledge for you!

Great advice...it's the catchy "difference" that brings attention in these overloaded info days!

Jan 06, 2014 01:50 AM
Liz Wallace
Century 21 Sherlock Homes - Rockville Centre, NY
Broker C21 Sherlock Homes, Rockville Centre, LI, N

I love this post, it's a great reminder that it is not a cookie cutter world.

Jan 06, 2014 02:09 AM
Glenn Freezman
Family Abstract, Inc. - Horsham, PA

Li, And everybody is a Little Dreiw!  LOL

Jan 06, 2014 02:15 AM
Glenn Freezman
Family Abstract, Inc. - Horsham, PA

Liz, you broke the code!  Thanks

Jan 06, 2014 02:16 AM
William Johnson
Retired - La Jolla, CA
Retired Real Estate Professional

Hi Glenn, It seems clear that each of us can find ways of making ourselves stand out if only we would allow ourselves to think outside the box, which is where most people reside with their unique needs and wants. Cater to the " But my home is different" and build a lasting future.

Jan 06, 2014 02:41 AM
Chris Ann Cleland
Long and Foster REALTORS®, Gainesville, VA - Bristow, VA
Associate Broker, Bristow, VA

Standing out and doing what no one else is doing is a must in running your own business.

Jan 06, 2014 03:17 AM
Chris Ann Cleland
Long and Foster REALTORS®, Gainesville, VA - Bristow, VA
Associate Broker, Bristow, VA

Featured in the group:  BARTENDER, MAKE IT A DOUBLE.

Jan 06, 2014 03:18 AM
Glenn Freezman
Family Abstract, Inc. - Horsham, PA

William, you are spot on as always, your a great com mentor, Juss Sayin!@

Jan 06, 2014 03:22 AM
Glenn Freezman
Family Abstract, Inc. - Horsham, PA

Chris Thank you Thank You Thank Yoiu, I sincereely appreciate the BananaTude

Jan 06, 2014 03:22 AM
Jeff Stevens
Berkshire Hathaway HomeServices New Mexico Properties - Las Cruces, NM
Jeff Stevens, Associate Broker/REALTOR

Glenn - here's to "the weird". Why be normal?

Jan 06, 2014 04:09 AM
Raymond E. Camp
Howard Hanna Real Estate Services - Ontario, NY
Licensed Real Estate Salesperson Greater Rochester

Good evening Glenn, It is called thinking outside of the box.

Make yourself a great day.

Jan 06, 2014 07:48 AM
Carol Zingone
Berkshire Hathaway Home Services Florida Network Realty - Jacksonville Beach, FL
Global Realtor in Jax Beach, FL - ABR, CRS, CIPS
It's amazing, isn't it, how we can simply disrupt the status quo when we want to ?
Jan 08, 2014 09:02 PM
John Meussner
Mason-McDuffie Mortgage, Conventional Loans, Jumbo Loans, FHA, 203(k), USDA, VA, - Walnut Creek, CA
#MortgageMadeEasy Walnut Creek, CA 484-680-4852

Glenn, you hit the nail on the head.  Serving niches will always be a sure path to success, the difficulty lies mostly in marketing to the niche.

Jan 15, 2014 04:57 AM

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