Links, or The Art of Talking To Spiders

By
Real Estate Broker/Owner with Daytona Condo Realty, 386-405-4408

I am reading a blog on AR, and it is riddled with links. It is as if you are reading a Wikipedia, where, if there is a word, which happens to denote an entry in Wikipedia, they would link to it. Adds authority.

However, on AR, why would anyone need tons of outgoing links? I am not even saying that some of these link do not work, or lead you to Google page asking you to sign in… But even if they all worked perfectly, why would anyone want to link to the world from AR?

Another common variation when all the links go to one page. Words, which are hyperlinked, are different, but they all lead to one page. OK, if you linked to your outside blog in the post, doing it 7 times… would it increase Google rankings seven-fold?

Does it add any authority to your blog? Or it is simply a distraction? Why, if you mention Disney, you need to link to Disney.com?

It disrupts the flow of the post for the reader. I for one do not follow these links, as there is nothing interesting in waiting for a page from Wikipedia or Disney, or whatever pages there might be, but if readers act like me and do not follow these links, why put them there? Does this monster, called SEO demands these type of sacrifices from us, or we simply play stupid just in case?

For me it is very simple. I write for a soul on the other end, who would read what I wrote. If I believe that this soul would benefit from the outgoing link, I would put it there. If not, I won’t. I do to them what I expect them to do to me. It is that simple.

I haven’t learned the art of writing for spiders, and other automated devices. And I do not want to.

Do you?

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Rainmaker
648,797
Bill Reddington
Re/max Southern Realty - Destin, FL
Destin Florida Real Estate

No spiders for me. I occasionally click on a link if it is a new product. But not very often.

Jan 07, 2014 01:10 AM #1
Rainmaker
4,452,251
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Jon,

We only put links when we quote an article, or when we are giving a resource, such as where to get the product or where to find that particular item.  Otherwise, it is like Wikipedia, it is distracting. A

Jan 07, 2014 01:13 AM #2
Rainmaker
269,006
Phil Stevenson, CRMP
PS Mortgage Lending 305-791-4874 or 888-845-6630 - Miami, FL
"Mortgage Nerd" in Miami, Florida and Texas

Jon, sources will telling you linking a lot to reputable outside links will cause Google to index you a lot higher up than you normally would but, after a while, not only is it distracting, it tends to look like spam. Not to mention, Google takes amount spent on the page into consideration so that readers who are not up for a "Wikipedia page" when they expected a blog will quickly and eventually the page will fall down in the search results.

Indented audience is as much a factor as any amount of "Google juice."

Jan 07, 2014 01:37 AM #3
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Jon Zolsky, Daytona Beach, FL
Daytona Condo Realty, 386-405-4408 - Daytona Beach, FL
Buy Daytona condos for heavenly good prices

Bill - I hear you

Jan 07, 2014 01:48 AM #4
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Jon Zolsky, Daytona Beach, FL
Daytona Condo Realty, 386-405-4408 - Daytona Beach, FL
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Alexandra - and this means that yo put them there for the reader, so that it could benefit the reader, not the spider. That's very different, of course.

Jan 07, 2014 01:49 AM #5
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Jon Zolsky, Daytona Beach, FL
Daytona Condo Realty, 386-405-4408 - Daytona Beach, FL
Buy Daytona condos for heavenly good prices

Phil - I heard (and thought) that if some authoritative source links to your post, it add to it, but I am struggling with the notion that us frivolously linking to authoritative sources adds anything in terms of Google juice.

But you are right, if you write a post and expect live people to read it, then write for live people and forget the gimmicks

Jan 07, 2014 01:51 AM #6
Rainmaker
565,763
Denise Hamlin, Broker/Owner
Cardinal Realty ~ 319-400-0268 - Iowa City, IA
Helping Happy Clients Make Smart Choices

I absolutely agree with you Jon that a blog post needs to be personal. When I write I'm talking to just one person. I also "get" that when a post is riddled with links then it is completely distracting. I do think though that there is middle ground.

It makes no difference if you are writing on AR or any other platform, you do want search engines to find your content so a certain amount of "optimization" becomes a necessary evil. It can be done with more finesse than your example though and the links should have real value for the reader. (Several links to the same page is totally redundant, not helpful for the reader or beneficial for SEO).

Jan 07, 2014 03:05 AM #7
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Liz and Bill Spear
RE/MAX Elite 513.520.5305 www.LizTour.com - Mason, OH
RE/MAX Elite Warren County OH (Cincinnati/Dayton)

Jon, Chances are if I'm linking in my post it's for one of either two purposes:  to pull people over to our IDX Search page, or to send them to the official webpage for an event or organization.  Other than that, we don't link to much outside of AR.

Jan 07, 2014 03:09 AM #8
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Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Jon- I do have links in my posts, usually to the source of an event, for example, a previous post of mine for further information, or to a member here if I reference them.  If I am speaking of staging, I'll link once to my website.   

Jan 07, 2014 04:14 AM #9
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Jon Zolsky, Daytona Beach, FL
Daytona Condo Realty, 386-405-4408 - Daytona Beach, FL
Buy Daytona condos for heavenly good prices

Denise - You are absolutely right, it is a measure of finesse that counts. Well, I am longing for finesse

Jan 07, 2014 07:21 AM #10
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Jon Zolsky, Daytona Beach, FL
Daytona Condo Realty, 386-405-4408 - Daytona Beach, FL
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Liz & Bill - that's all the difference in the world. you have a purpose. Those links to heck knows where have no purpose, at least I could ot figure any.

Jan 07, 2014 07:28 AM #11
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Jon Zolsky, Daytona Beach, FL
Daytona Condo Realty, 386-405-4408 - Daytona Beach, FL
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Kathy - absolutely. I would include a link to my website, or, sometimes, to another blog post, but it always has a goal, and it is not just because Google likes it or not.

Jan 07, 2014 07:29 AM #12
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Lenn Harley
Lenn Harley, Homefinders.com, MD & VA Homes and Real Estate - Leesburg, VA
Real Estate Broker - Virginia & Maryland

To each his own.  I really don't care.

I have links if there is an inspiration.  Otherwise, the needed links to our web site or blog is automatic.

Jan 07, 2014 09:04 PM #13
Rainmaker
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William Feela
WHISPERING PINES REALTY - North Branch, MN
Realtor, Whispering Pines Realty 651-674-5999 No.
I see more links that I need to see also. Unless it is really important, I don't go to them.
Jan 08, 2014 06:16 AM #14
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Jon Zolsky, Daytona Beach, FL
Daytona Condo Realty, 386-405-4408 - Daytona Beach, FL
Buy Daytona condos for heavenly good prices

Lenn - probably thses guys are over-inspired :)

Jan 08, 2014 06:54 AM #15
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Jon Zolsky, Daytona Beach, FL
Daytona Condo Realty, 386-405-4408 - Daytona Beach, FL
Buy Daytona condos for heavenly good prices

William - no importance there whatsoever. They are simply fans of linking. No sense, but they think the more, the better

Jan 08, 2014 06:55 AM #16
Rainmaker
492,610
Alexander- Slocum
Premiere Property Group, LLC - Vancouver Washington - Vancouver, WA
Realty Team- Vancouver WA Real Estate

The rule of thumb I learned on AR years ago from Brad Andersohn was to keep those external links relevant, and try to keep them to 3 in number.  I know when I've done a hyper-local post for a client's business, with a link to his business, he was very thankful for how the blog article ranked, and the SEO boost to his site.

Jan 09, 2014 01:24 PM #17
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Jon Zolsky, Daytona Beach, FL
Daytona Condo Realty, 386-405-4408 - Daytona Beach, FL
Buy Daytona condos for heavenly good prices

Alexander - the example I was looking at had links to words like "blogger" and other common words, which have entries on Wikipedia, so in your example it would be "Business", "external", "client", etc.

Jan 09, 2014 01:29 PM #18
Rainmaker
678,889
William James Walton Sr.
WEICHERT, REALTORS® - Briotti Group - Waterbury, CT
Greater Waterbury Real Estate

Hmmm.....I think that your point is well taken, but unless I am missing something, we really haven't done too much of that here in the rain.

Like Bill said, sending traffic to one's website is one thing, and totally necessary, imho. All the other linking? Superfluous...

Jan 11, 2014 12:45 PM #19
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Jon Zolsky, Daytona Beach, FL
Daytona Condo Realty, 386-405-4408 - Daytona Beach, FL
Buy Daytona condos for heavenly good prices

William - it is superfluous, andf, I believe, done without thinking.

Jan 11, 2014 12:55 PM #20
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