2014 Plan - Rubber hits road - Part ! of 12 (January) Are you game?

Mortgage and Lending with Silicon Valley Capital Funding

We all do it. We get excited about a new year, feel a rebirth of sorts and make several promises to our friends, colleagues and family. "I am going to lose weight!", or, "I am going to increase my production (common in the real estate industry)". "I am going to work fewer hours", or "I am going to work more hours!".

Whatever your promise or resolution, we are going to examine them more carefully and write about goals and planning. What specifics can you come up with? Who do we need help from? How do we increase productivity and efficiencies?

Goals can take on all shapes and forms, from our health, to our wealth, to travel, even children and family goals.

Have you done plans in the past that got off track very early on, and never were fulfilled? Your industry or even your promise is not the relevant part here. As always, the action is!

We will write segments each month as format to follow and assist in providing actions that are needed each month to attain your goals. I will include some of what I am working on, as well as my game plan.

The request here is for you to participate, in measuring your metrics and goals with your action for the month, as we review it every month.

Ready to Rock?

We begin with the most important part - creating or designing your plan. It takes more than a few minutes to do this....what are you looking to accomplish in 2014? Think big. Think of having your best year ever, and then it is time to let the action take over.

Goals for production, goals for efficiency, even goals at home like losing weight or taking better care of ourselves or our children. The more specific that we can make them, the easier it is to follow and create relevant action.

So, we begin with income. What are your income goals for the year? Have you gone over what the real number needs to be? The second step is then - how much production, hours and marketing will it take to realize this goal?

Next, we begin with time. How do we spend it - our greatest resource and a very finite aspect of our work. How do you plan your day accordingly once you have your units or revenue defined?

The most important part of your day will be the origination/marketing aspect, as this is what drives the bus of income. You will need staff and structure to make each transaction successfully close, so you have to have clear expectations and skill players around you. If you do not, then it is time to face the music and find the people that can handle your work load with high efficiency.

As your structure improves, so does your capacity.

Defining your path

Once you have identified your marketing, your staff and structure, and your target audience it is time to get the word out. You are open for business! With passion, you have to have metrics to keep you on the path of originating and marketing. Taking a day off is forgivable, but taking any real break leads to weak marketing and therefore old habits. Think of this like you are building your marketing muscle mass, and endurance. It takes reps, the same way that elite athletes build thier endurance.

Focus, Review, and Modify as needed every day. The more rigor you show, the higher your rewards will be!


Share your comments here on the Rain, and follow me on Linkedin for more insights as we will do monthly updates to this post throughout the year.

Happy New Year and Happy Hunting!


Comments (2)

Kathleen Daniels, Probate & Trust Specialist
KD Realty - 408.972.1822 - San Jose, CA
Probate Real Estate

Eric, My plan was in place and I was ready to go ... then some of the players, a big component of my 2014 plan fell out. Now I am revising and revamping ... not what I intended to be doing in early January.

Jan 07, 2014 02:19 AM
Jordon Wheeler
The Jordon Wheeler Group - Fairburn, GA
J W Group Real Estate Sales and Service

Hey Eric,

I am working the plan and man it is tough.  More discipline, more change...but we are getting there.  Best of GREAT success to you in 2014!

Feb 19, 2014 12:10 PM