What Is...

Services for Real Estate Pros

Think about your potential clients and what they are typing into Google.  You are the expert of these real estate terms which are foreign to many home buyers so they rely o

Sifting through Google Analytics shows massive clicks on titles starting with 'What is'.  Titling your post along with quality content is key.  

Check out some posts that continue to get the clicks:

What is a Non-Arms Length Transaction?  Major, major clicks.

What is a Non Warrantable Condo?  Written in 2008 and STILL gets the clicks!

What is a Flag Lot...  Thousands of clicks.

What is Repair Escrow? Written in May 2011 and still getting action.

If you can take a subject, that you know a lot about and title it right and include quality content, you have high chances of ranking on Google for that 'what is' term.

So Rainers...what is it going to be?

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Comments (9)

Sussie Sutton
David Tracy Real Estate - Houston, TX
David Tracy Real Estate for Buyers & Sellers

I know a bunch about platting property.... never thought to put "what is" in front of those post.... I think I will do a post on platting to.

Jan 08, 2014 07:43 AM
Beth and Richard Witt
New York, NY
The best Retired Brokers !!!!

I like the What Is... nice title... will have to give it a try... Thanks

Jan 08, 2014 08:13 AM
Jeff Fritzson: Frisco Real Estate Pro
Jeff Fritzson Real Estate, Ebby Halliday Realtors - Frisco, TX
Your Success is My Focus!

This will have to go on my to do list under short term things to try.

Jan 08, 2014 09:14 AM
Karen Johnson, Realtor, ABR
Addison Wolfe Real Estate - Doylestown, PA
"Bucks County PA Homes"

Hi Bob, thanks for sharing a helpful approach to capturuing more leads.  I remember learning about long tail keywords and this is a good reminder. 

Jan 08, 2014 09:58 AM
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

That is a good suggestion, and will need to remember that for my next public Q & A post.

Jan 08, 2014 10:40 AM
Michele Webler -Farm and Ranch Specialist
Idaho Real Homes LLC - Rathdrum, ID
Serving North Idaho and E. Wa

Great idea.  Thank You for providing.  

Jan 12, 2014 12:01 PM
Tina D Saporito, Your Dedicated Palm Desert, CA Realtor Since 2005
Ronald Christopher & Associates. Proudly serving Palm Desert, La Quinta, Indio, Rancho Mirage, & Palm Springs. - Palm Desert, CA
Call (760)799-8460. www.JustListedinPalmDesert.com

Thanks for the idea! My blog posts are definitely not getting the SEO they used to, something has to change.

Jan 16, 2014 12:49 AM
Kerrie La Guardia
ActiveRain, Community Manager - Kirkland, WA
Let it Rain!

Tina - The biggest change as of late is Google wanting more quality content.  The posts that aren't giving solid, original information are not going to rank like they used to.  As you give Googe more and more quality posts, your authority ranking should rise making you rank better than you are now.  

Jan 16, 2014 01:10 AM
Angelia Barton
Keller Williams Southern Oregon - Medford, OR
Luxury Homes Southern Oregon 541.995.0.NOW

Thanks inspir , just went through the arms-length transaction personally..., sounds like an interesting idea!


Good Things!

Jan 16, 2014 02:55 PM