My mother's friend's daughter gave me a lead for a listing!

Real Estate Agent with Alain Pinel BRE 01367196

We need a REALTOR!

Early morning of December 30, 2013, I received a call from someone I didn't know. She identified herself as the daughter of my mother's friend. She was the caregiver of another elderly lady who just passed away in her sleep. The son just flew in from out of state, and was going a little crazy with the many details pertaining to his mother's affairs. He mentioned that one of the things he needs to do is to find a realtor to help him sell the house.

Caregiver continues to care

How lucky for me that the caregiver Cynthia knows who I am...she called her mom who called my mom asking for my phone number. And before the morning was out, I had an appointment later that afternoon to meet with the son.

I rushed to my office to prepare a comparable market analysis and a listing presentation which I emailed, and then printed and bound in a book to give to the son in case he wants to write down some notes.

During the meeting, I felt the good rapport build up as we talked about his mother, what his plans are, what he is looking for. I tried to put his mind at ease when I told him that I will take care of all the details of selling the property including inspectors, cleaners and stagers, from beginning to end, and that I will be his primary contact. This seemed to appeal to him especially since he is from out of state. He was very appreciative that I came out to see him and of the listing presentation book I made for him, although we didn't refer to it even once during our meeting. 


New Year's Eve listing

The next morning, he called me and said that after discussing it with his wife, he is giving me the listing. By 5 pm on New Year's eve, I had the listing agreement signed.


My team and resources

  • The team: It will take a couple of weeks to prepare the house for sale before I activate the listing. My team of inspectors, cleaning and maintenance, handymen, trades people, home stagers, photographer are all scheduled for the job. As I told my new client, I am handling all the details.

Special member of that team: a brand new source of referral! I am thrilled to know that my mother's network is working for me. 

  • Marketing Materials on the go:
    • Alain Pinel's comprehensive Marketing plan
    • My bio and testimonials
  • Comparable Market Analysis: Alain Pinel's Estates On Line CMA program and format

I am so blesssed!

Comments (6)

Marnie Matarese
Showing you the best of Sarasota!

What a great story and it is nice to know that you are so well regarded!

Jan 08, 2014 11:50 AM
Marge Draper
Keller Williams Realty Palo Alto - Menlo Park, CA
REALTOR, Keller Williams Realty, Menlo Park CA

Pacita,  It's true that we never know where a good lead will come from.  Thank goodness for connections!

Jan 08, 2014 12:32 PM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

That's a great referral success story, Pacita. Best wishes for a quick sale for your client. You just never know where business might come from - another example of how important the relationships are, even family ones!


Jan 08, 2014 12:38 PM
Lisa Friedman
Great American Dream Realty - Essex, VT
30 Years of Real Estate Experience!

Pacita, how nice for your mother's friend's daughter to think of you. Congrats on the new listing.

Jan 08, 2014 01:38 PM
Pacita Dimacali
Alain Pinel - Oakland, CA
Alameda/Contra Costa Counties CA

Marnie --- I was very surprised and happy. I think it's my mom who is even more well regarded

Marge --- I was so happy the lead came from my mother's connections. But I think she was even happier than me

Jeff --- networking is critically important. I  should do more of it :)

Lisa --- thanks. I truly appreciate it

Jan 08, 2014 03:53 PM
Sally K. & David L. Hanson
EXP Realty 414-525-0563 - Brookfield, WI
WI Real Estate Agents - Luxury - Divorce

Referral networks can span generations....!

Jan 10, 2014 09:46 PM

What's the reason you're reporting this blog entry?

Are you sure you want to report this blog entry as spam?