Admin

Building an online resource to cultivate relationships

By
Real Estate Agent with Fleetfoot Marketing

The initial focus of my busiess was rentals, which do not require a license in my state. Eventually, we began building the retail side of the business, which is complimented well by the thousands of rental relationships I have been able to build.

Something that I noticed recently is that one of my original blog posts about Downtown Wichita Lofts has been generating a note-worthy amount of traffic to my website every day. This page not only generates qualified traffic, but it usually sends me a couple renters a month, which is some of the easiest profit my business generates.

The reason I believe this page has performed so well is that its a valuable resource that can be used, regardless of wheter I earn the renter's business or not. The goal isn't only to generate business, but to provide a share-worthy resource that still has the ability to generate a return.

My goal for 2014 is to develop a real estate resource that is so valuable that everyone in my market will be able to use it in their home search. I have invested thousands of hours and dollars into developing this resource, but I want to wait until it is completed before I unveil it.

I believe the real trick to good real estate SEO is making valuable pages and resources that will encourage others to find, share, like, and link to your content. I don't believe in paying someone ridiculous amounts for empty promises or spending thousands upon thousands of hours trying to learn and apply SEO to your website with 0 return on investment.

I think it is much easier than most believe, but you have to plan on a bigger picture than generating a lead from every page or post that you put out. 

As times evolve, I believe that the online market will also, and the most important thing that I am learning to do is focus on building relationships through providing valuable resources instead of marketing myself with the intention of generating leads. As a result, the leads are coming in on their own, and everyone likes free leads, right?

I am still new to internet marketing and real estate, so we will see if my hypothesis is correct as time passes. 

Until then, best wishes for success in 2014! 

 

Show All Comments Sort:
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Mike -  You are right about creating good online content.  You are off to a good start.

Jan 09, 2014 11:19 AM
Mike Baltierra
Rise Realty - Eastvale, CA
Full Service at Your Service Realtor-Eastvale CA

Build it and they will come. I did this with a rental website I had all kinds of info and got a lot of leads. Why I stopped? I don't know. I know what you are planning will work. Keep it up.

Jan 09, 2014 12:45 PM
Mike Gamache
Fleetfoot Marketing - Wichita, KS
Video Lead Generation from Fleetfoot Marketing

Thanks for the positive feedback Grant and Mike! I think one of the most important things I am learning is that it takes A LOT of work, but consistency and quality generate results. Now the trick is learning the most valuable uses of my time as I continue this pursuit. 

Jan 09, 2014 01:30 PM
Belinda Spillman
Optician - Aurora, CO
Colorado Living!

Mike,  It is amazing how SEO and internet presence can make a huge difference in our business success.

Sep 07, 2014 04:01 AM