I have been in sales for...well let's just say a long time. It never ceases to amaze me where business can come from in today's world. With people getting bombarded by information at all hours of the day through so any different 
mediums, it is a wonder anyone of our messages gets through to our potential clients. That is why it is so important to have as many business development tentacles in the water to help you grow your business.
What is a Business Development Tentacle?
In order to get a better understanding of this I want you to think of a squid or an octopus. These cephalopods have arms and on each of these arms are tentacles. These animals use their arms and tentacles in conjunction to move, run away, attract, gather and capture its prey. In your business I am sure you have multiple arms and it is important to have these business development tentacles as well. The arms of your business include things like marketing programs, blogs, Facebook pages, Goggle+ profiles, video channel, website, networking, and other manners in which you are trying to attract your clients.
For each one these arms you also have tentacles that adorn each of them. For example, marketing programs may include magnets, flyers, pop bys, and bumper stickers (don't laugh - check out this post be Debbie Gartner.) If
you are on AR then you are most likely blogging. Think of each one of your posts as another tentacle out there in the water waiting for the right client to read it and start working their way up to contact you. Your social media posts which I am sure have a different perspective of who you are and what you do are tentacles on another arm.
Increase Your Exposure, Increase Your Success
The next time you sit down and order up that calamari, I want you to think about what you are doing with your tentacles. Do you need to sharpen those little hooks on YOUR tentacles? There are alot of people out there looking for homes to buy and have homes to sell. They are all moving around our world. When they stop to investigate something don't you want your arms and tentacles in their path? Increase your business development efforts and you will increase your success.
For our consumers, please realize that many of our messages are there for your benefit. The next time you see a postcard, billboard, mailer, web advertisement or bumper sticker on someone's laptop, take a moment and see if the message rings true for you or if you walk away with a clear vision of what this person is trying to tell you. The help you receive from your nest Realtor could be the difference between success and failure. As my clients already know, when you work with me: Your Success is My Focus
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