WOW! What a title! I'm sure most of you are sleeping already. But...believe it or not, this is somewhat important.
If you are actively managing your online marketing efforts through SEO then you are probably doing a ton of work with Google. If you’re not…please leave this blog and start doing so now!
Those of you who have been working with Google and have a deep understanding of the nuances of SEO, should realize the importance of URL structure.
For some time there has been debate on which was better for Google ranking: hyphens or underscores in URL strings to separate your keywords. Well, Google recently released a statement that hyphens are viewed as separators in URL strings where underscores are not.
What this means is that hyphens, for the time being, are the way to go. The hyphen separator will tell Google to view each keyword differently rather than as one long character string. For example, putting ‘tulsa-oklahoma-real-estate’ in your URL string will tell Google that you have 4 relevant keywords in the URL, as opposed to ‘tulsa_oklahoma_real_estate’ which Google only views as 1.
An important tip for page ranking and Google optimization.
Good times….Mike
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