There is no question that virtual tours are a useful tool in homes sales. They have been around for some time and they are pretty mainstream by now. I understand and appreciate that they cost some money, but if you are going to provide a virtual tour, it behooves you to do it correctly!!
Let's start with what is the WRONG way!! I was searching for a home for myself today...don't ask where because I am looking in three states! I am single and most of my work and research are performed online, so I can live anywhere. Anyway, I see a home on a realtor's website and it supposedly had 25 photos and a lot of information.
The twenty five shots were really about 6 photos since most of them were shots from slightly varying camera angles and they were all taken from far away - similar to online dating photos LOL.
Soooo, I notice that there is a virtual tour!! Super!! I click on the virtual tour.....and to my dismay, the virtual tour is nothing more than a slideshow of the same useless photos!! A slide show is not a virtual tour. A photo album is not a virtual tour either!
I am reminded of the age - old adage...if you are going to do something, do it correctly! If you are going to advertise a service (virtual tours), provide a virtual tour!!
Paddy Deighan J.D. Ph.D
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