A beautiful brochure will go a long way to attracting buyers

By
Real Estate Broker/Owner with (831) 626-4000 CA #01772851 HI #RB-21268

Attracting buyers to purchase a luxury property in Kohala at the Mauna Kea Resort is partly a state of mind. If they have not been to the property, they need to be enticed with photos.

Yes, it is normal that listing agents will have professional photographs taken of a luxury home for sale on the Big Island of Hawaii and place them all over the Internet. And, yes, that will entice a lot of random buyers to look at them.

But there's another aspect to marketing a luxury home for sale on the Big Island of Hawaii and that is direct mail to a targeted list or personal contact.

And having your iPad out and showing photos in a hurried fashion might get a "flash" of interest, but there needs to be a more lasting impression left behind and that is:

A large, beautiful, glossy, colorful brochure.

Think about it, chances are that this beautiful brochure will be shown around to family and friends.

 

Posted by

Hella Mitschke Rothwell, Broker/Owner/REALTOR 

 

Let me be your independent real estate broker for oceanfront and oceanview property in California and Hawaii.  If you are a seller/owner, I will travel to your property to help get it ready for sale, then list and market it. If you are a buyer and we have a Buyers Representation Agreement in place, I will preview property on your behalf anywhere in California and Hawaii.  Please call me to discuss how I can help you.

Search Hawaii Listings on www.HellaHawaii.com

Member: Honolulu Board of REALTORS; National Association of REALTORS; Hawaii Association of REALTORS; Del Norte Association of REALTORS; California Association of REALTORS; MLSListings, Inc., the premier MLS listing service in Northern California.

 

________________________________________________________________

Hella Mitschke Rothwell (R)

Real Estate Broker/Owner/Realtor®
Licensed in California #01772851 & Hawaii #RB-21268

Tel. 808-226-1095 or 831-626-4000 

Fax 1-877-822-9332

www.HellaHawaii.com

www.HellaRothwell.com

www.RothwellRealty.com

HAWAII OFFICE: 1128 Ala Napunani Street, #1809, Honolulu, HI 96818

 CALIFORNIA OFFICE: Su Vecino Court, Lincoln & Dolores between 5th & 6th, Carmel-by-the-Sea, CA 93921

MAILING: P.O. Box 4554, Carmel-by-the-Sea, CA 93921

 
Email: HellaRothwell@gmail.com


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Disclaimer: Hella Rothwell does not guarantee nor is in any way responsible for the accuracy of the information provided herein, and provides said information without warranties of any kind, either expressed or implied.

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a beautiful brochure will go a long way to attracting buyers

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Rainmaker
5,176,322
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

Good morning, Hella... property brochures are a fantastic way to market a property....we have one for every listing...quality glossy paper with colored photos and looking very good... one print piece complements the others including postcards.... great job...

Jan 11, 2014 07:00 PM #1
Rainmaker
2,346,102
Roger D. Mucci
Shaken...with a Twist 216.633.2092 - Euclid, OH
Lets shake things up at your home today!

Excellent way of marketing your property Hella.  The brochure will keep doing its job until the property is sold.

Jan 11, 2014 07:47 PM #2
Rainmaker
2,293,566
Joe Petrowsky
Mortgage Consultant, Right Trac Financial Group, Inc. NMLS # 2709 - Manchester, CT
Your Mortgage Consultant for Life

Good morning Hella. When you do such great work with your brochure, your right they attract attention, hopefully of prospective buyers.

Jan 11, 2014 08:17 PM #3
Rainmaker
300,226
Jeff Stevens
Berkshire Hathaway HomeServices New Mexico Properties - Las Cruces, NM
Jeff Stevens, Associate Broker

Hella -  Great brochure. Now I need to sell a bunch of houses this year so I can afford to live in Hawaii. Have a great day!

Jan 12, 2014 01:09 AM #4
Rainmaker
686,759
Hella Mitschke Rothwell
(831) 626-4000 - Honolulu, HI
Hawaii & California Real Estate Broker

Barbara: You have been promoting print and mailing for so long, and I have listened. Am amazed at the favorable and LASTING response I have been getting.

Roger: Sellers want to see how their property is marketed, and this brochure is very tangible, another benefit of printing them.

Joe: Not every property is right for a prospective buyer, but the brochure gives the opportunity to be distributed widely by those you give them to.

Jeffrey: There is something for everything in Hawaii, it doesn't have to be THIS one. However, I hope the brochures gets a lot of attention beyond those I give them to.

Jan 12, 2014 01:57 AM #5
Ambassador
3,984,175
Debbie Reynolds
Platinum Properties - Clarksville, TN
Your Dedicated Clarksville TN Real Estate Agent

Hella, It would stay around like you said long after you left. You never know who might see it and start thinking about giving you a call. 

Jan 13, 2014 08:19 PM #6
Rainmaker
686,759
Hella Mitschke Rothwell
(831) 626-4000 - Honolulu, HI
Hawaii & California Real Estate Broker

Debbie: No one throws a beautiful brochure away, so chances are it will be passed around or at least looked at over and over.

Jan 14, 2014 02:43 PM #7
Rainmaker
2,706,751
Lisa Von Domek
Lisa Von Domek Team - Dallas, TX
....Experience Isn't Expensive.... It's Priceless!

Hello Hella,

Too many miss the mark on having the right marketing pieces - you've hit the nail on the head!

Jan 17, 2014 05:44 AM #8
Rainmaker
686,759
Hella Mitschke Rothwell
(831) 626-4000 - Honolulu, HI
Hawaii & California Real Estate Broker

Lisa: I've had some great feedback so far, I'm glad to say. 

Jan 17, 2014 03:18 PM #9
Ambassador
1,345,922
Gayle Rich-Boxman Fishhawk Lake Real Estate
John L Scott Market Center - Birkenfeld, OR
"Your Local Expert!" 503-755-2905

Oh, Hella, I gave a deep sigh after seeing this...it makes me miss Hawaii so much...yes, enticing, inviting, and lasting....good for you

Jan 19, 2014 01:19 AM #10
Rainmaker
686,759
Hella Mitschke Rothwell
(831) 626-4000 - Honolulu, HI
Hawaii & California Real Estate Broker

Gayle: I know what you mean. Hawaii is a place where I am truly HAPPY. 

Jan 20, 2014 12:22 PM #11
Rainmaker
2,395,384
Evelyn Johnston
Friends & Neighbors Real Estate - Elkhart, IN
The People You Know, Like and Trust!

You are absolutely correct, those big luxury homes deserve the best marketing and best marketing brochures.

Jan 26, 2014 08:15 AM #12
Rainer
42,688
The Niche Agent
The Niche Agent
Your Niche Is Our Niche

How do you get the brochure into their hands?

Jan 26, 2014 11:05 AM #13
Rainer
42,688
The Niche Agent
The Niche Agent
Your Niche Is Our Niche

How do you get the brochure into their hands?

Jan 26, 2014 11:05 AM #14
Rainmaker
686,759
Hella Mitschke Rothwell
(831) 626-4000 - Honolulu, HI
Hawaii & California Real Estate Broker

Evelyn: Those 1-page fact sheets just don't do it. Everyone is impressed with the one I came up with. The luxury market has to be promoted very differently, and a take-away brochure like this will be passed on, and has "shelf life".

Hi Niche agent: I don't mail them, they are handed out. At least not yet. When/if I do, it will be to a very targeted list.

 

Jan 26, 2014 01:21 PM #15
Rainmaker
187,875
Christopher Barrow
Foundation Rentals and Relocation, Inc. - Kentfield, CA
Foundation Rentals and Relocation, Inc.

Hi Hella,  What company or product do you use to deisgn your high-end glossy brochures? 

Mar 23, 2014 03:14 AM #16
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Hella Mitschke Rothwell

Hawaii & California Real Estate Broker
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