Starting a new business in Carmel-by-the-Sea? Signage becomes an issue because it needs to be approved by City Hall.
Even those who have been in business for many years, find ways around the stringent rules and regulations. Some put signage away from the windows and doors, further into their space, but the powers that be are wise to that. You will probably get a notice of non-compliance. (Too many signs, too big, wrong lighting, etc.) All signs affixed to the building, door & window and entrance to courtyard or on the street are regulated.
One way to advertise your business which can't be regulated by the City Fathers (and mothers) is what you put on your car. Not only do the cars below show the name of the business, but they are so cute, people will have their photo taken with them.
The only problem is that the business district of Carmel-by-the-Sea has a 2-hour parking limit, so you can see the owners of the cars scurrying around re-parking them all day long. Still, it's a wonder not more businesses have taken advantage of this loophole.
Something to think about!
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