When non-agents start selling BPOs to homeowners. Oh no!

Services for Real Estate Pros with Virtual Pictures Corp. (VPiX)

Many of you know I'm also a #1 selling copy writer on Fiverr.com

That place where you can buy nearly anything for $5 bucks.

Today, I get an offer from someone asking me to write a lot of great copy for a Forex Trading Website idea. I said I pass.

I don't want to create a bunch of mini "Bernie Madoff's out there hocking their rip off, me-too e-book promising riches to poor unsuspecting day traders," that their so-called Forex idea will make them rich.

It disgusts me. They use my creative sales copy to sucker in some poor slob who gets sold on my creative advertising paid for by a jerk who only wants to nail 200 subscriptions shoving $29.95 into their pocket for a worthless e-book he bought as a Private Label Rights (PLR) book for 4 bucks. 

And to top of it off, the FTC and SEC are finally looking into the Fiverr practice (and other firms like them) that lets anyone hire people for the sole purpose for creating deceptive advertising materials.

You remember the CEO of ExTenze? That wonderful sugar pill that made the bold claims it did wonders for Male Enhancement? Steve Warshack is still serving his jail sentence and was ordered to repay millions back to the customers they bilked. 

It's not a stretch of the imagination to see that firms like Fiverr will be forced to police their gigs, lest they tempt the powers of the FTC and get hit with similar lawsuits. 

So long story short, the same guy comes back to me and says can I write about this BPO agent e-book product.

I take one look at it and I click on the PayPal link.

Okay, there's no field there that requires me to enter in my agent ID or broker office ID number. So how do you know your BPO book is being sold only to agents?

Short answer: You can't. So I tell the Fiverr buyer I cannot ethically work on that one, either.

Last month, a friend of mine from Pennsylvania said two web developers were caught selling BPOs to homeowners as they scraped data from Trulia and Zillow.  

What I'm not sure of (as I am not a real estate attorney) is that practice seems fishy to me. Does anyone out there want to shed some light on this one?

Can a NON-agent use comps from Trulia / Zillow and create a PDF that shows what the homeowner should price their home at?

Is this what our real estate profession has come down to? Non REALTORs can now sell BPOs to anyone?

Sound off on this one, because to me -- it not only sounds like a violation of one of our REALTOR Code of Ethics, it simply smacks of being illegal.  I just don't know which law to cite or research.

Someone out there, please educate me on this one. 


Posted by

Bart Wilson | CIO
Virtual Pictures Corp (VPiX®)  
iPhone: (719) 645-9940  |  Skype:  vpix360 


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