Why Bother With Proper Word Usage in Real Estate Marketing?

Reblogger Bob Crane
Real Estate Agent with Woodland Management Service / Woodland Real Estate, Keller Williams Fox Cities #1 in Forest Land Mgmt

Its Sunday night and a good time to share a few good blog posts that I have been collecting all week, I hope you enjoy these and learn a few things.

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Have a Great Week!!

Original content by Marte Cliff

Why Bother With Proper Word Usage in Real Estate Marketing?

Almost every time I write about proper word usage someone challenges me – saying that it doesn't make any difference. I'm being too picky. As long as people can figure out what you mean, who cares if you write your when you mean you're?

I obviously don't agree with them. We have language in order to communicate, and the more clearly we can communicate the better. When we use the wrong words, communication falters.

We should never force a client or a potential client to stop and figure out what we meant because we used words that conveyed a completely different meaning than the idea we wished to convey.

In the past few days I've seen instances of using your for you're, reign for rein, safe for save (twice in one paragraph, so it wasn't a typo), higher for hire, advise for advice, hear for here, where for were, there for their, and perspective for prospective.

Perhaps the people who wrote these things were using voice recognition software, and it didn't know the proper words. That's no excuse. We should proofread everything we write, even if a machine does the writing for us. Or maybe especially if a machine does the writing.

For one thing, using the wrong words is like putting a huge stop sign in the middle of your message. It halts the flow, and you may never regain whatever momentum you had built in getting your marketing message across.

For another thing, it conveys an image of sloppiness or a lack of education.

What bothers me is that some of this IS lack of education. Our public schools can't even teach the difference between our and are, so how can students be expected to know the difference between rein and reign?

For that reason, I believe a whole lot of people don't even know that they don't know – so how can they possibly know that they need a proofreader?

Unless parents stand up and demand something better from the public schools, this will only get worse.

Meanwhile, if you have a friend who needs help in this area, offer to proofread for them.


Priest River, Idaho


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