30 Days of Marketing Opportunities - Day 3: Past Client Campaigns

Services for Real Estate Pros with Marketing 4 Realtors

30 Days of Marketing Opportunities - Day 3

This series of 30 Days of Marketing Opportunities will give you 30 projects or tasks that your Virtual Assistant can handle on your behalf, generating leads that will ultimately generate more income for you!  These are tasks that do not require a lot of high-end skill but, instead, require some time (hence the reason your Virtual Assistant should handle these tasks, not you!) and attention to detail.  Join me on the journey and I welcome your feedback!

Day 3 - Create a Marketing Campaign for Past Clients

We all know that "a bird in the hand is worth two in the bush," right?  Well, who is your bird in the hand?  Your past clients, of course!  Past clients have already bought the cow - they believe in you and your services and are the perfect place to start looking for new clients.

Your Virtual Assistant can create a marketing campaign that will keep you in front of and in touch with your past clients on a regular and consistent basis.  The purpose of the marketing campaign for past clients is for them to keep you in mind when they are ready to move up or move down and for them to refer their friends, family, and associates to you when they need a real estate professional.

Your marketing campaign can include:
* regularly scheduled 5-minute telephone calls
* thinking of you cards
* scheduled pop-bys
* organized events for your past clients
* anniversary gifts
* maintaining your home information - postcards or letters
* repeat buyer, first-time seller, or investment seminar or webinar invitations


Day 1 - Use Short URLs
Day 2 - Syndicate Your Blogs

Need help with consistently marketing to your leads and your listings? Don't put it off! Contact us today for assistance and get started on the road to turning your leads into clients and your listings into SOLD propertiesThinking about using a Virtual Assistant but not sure if you're ready? Contact me for a free consultation! Want to take a Virtual Assistant for a test drive? Try a 5-hour starter block for $20/hr!

Comments (2)

Rob Marken
Bend River Realty - Bend, OR
25+ years experience in Bend

We are also working on a past client campaign.  My Operations/Marketing manager has been sorting through older files and calling clients we haven't spoken to in years.  It is amazing the connections that we have reestablished from doing this.

Jan 21, 2014 01:38 AM
Renae Bolton
Marketing 4 Realtors - Garfield Heights, OH
I'm your Professional Real Estate Marketing VA!

Definitely, Rob. You never know what changes have occurred in your past clients' lives where they would now need your services again. That's a great thing to do!


Feb 05, 2014 07:50 AM