Mistakes Forest Land Sellers Make That Cost Them a Sale

Real Estate Agent with Woodland Management Service / Woodland Real Estate, Keller Williams Fox Cities #1 in Forest Land Mgmt

Mistakes Forest Land Sellers Make That Could Cost Them a Sale:  Crowdsource Challenge forestland

Bob Stewart has once again asked us for some information for his upcoming webinar, and of course he is paying well with a pile of Points, so I am in with a story about why a potentially valuable chunk of Forestland did not Sell, or nearly did not sell.

One thing that we have learned over the years is that some agents know how to sell forestland and others just don’t get it.

Those who don’t get it will price the property low to start with, put minimum effort into marketing the property, like posting it on the MLS and their own website, and then wonder why it is getting lots of traffic but not selling.

Recently one of these agents who just don’t get it listed Mr. and Mrs. Sellers large tract of timberland using his usual modus operandi, of doing just about nothing other than complaining the sellers wanted too much money.

After 6 months on the market this agent who we will call clueless agent, went back to his agent complaining that it MUST be Overpriced and that they were just losing money holding on to the property and that they surely should lower the price a bit more.

About this time Mr. and Mrs. Seller were about fed up with Clueless agents complaining and whining to sell their land for less than it is worth so that he could get a quick easy commission.

They looked around and after a small amount of research they determined that Expert Agent was not only selling most of the Forestland near them but he was also getting much higher prices, far better than clueless was attempting to get.

So they set up an appointment with Expert Agent, he met them in his office where he was prepared with aerial photos, tax records, and estimates of what forestland in this area should go for.forester

Expert Agent’s first question for them was, let’s take a look at your Forest Management Plan, and they said “What?”. 

His next request was for a copy of the most recent Timber Appraisal, again he was met with a blank quizzical stare.

How about a diary of the history of management on this forestland, again nothing.

Do you have a Wildlife Plan?  How about a Wildlife inventory?

Well after a few minutes it was clear that Expert Agent was going to need to make a call to Woodland Management Service to get started on the documents that are needed to really sell forestland like an expert agent.

forest trailsNext he suggested that while he was waiting for us to get started on the Forest Management Plan, Timber Appraisal, Wildlife Plan and Wildlife Inventory, that they should head out to the woods and take a look at the boundaries and trails.

Unfortunately that trip was unnecessary, since they sheepishly admitted that they had neither a trail network nor clearly marked boundaries.

After a bit of quick Staging work by the Foresters and Wildlife Experts at Woodland Management Service, Expert Agent had a set of documents that enabled him to do most of the showing of this fine property by emailing a few documents out to the prospects.forestland

And when a prospect read the documents and decided that this was the property for them, the next step was to go out and see the property.

This trip to the property was a pleasure with clearly marked boundaries and trails filled with wildlife tracks leading to all of the best parts of the property.

Needless to say, it sold quickly, and for a very high price, much more than Clueless agent and his cohorts thought was possible, and the new owners are delighted. 

They even send frequent pictures of themselves enjoying the property to Expert Agent and the folks at WMS.



Re-Blogged 2 times:

Re-Blogged By Re-Blogged At
  1. John Meussner 01/20/2014 06:44 AM
  2. Sara Wagner 01/24/2014 08:13 AM
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Sally Crane
WMS - Unity, WI
Woodland appraisal support.

It really pays to  take the time to "know" how to sell whatever type of real estate you are selling.  Thanks for the interesting info. Bob

Jan 19, 2014 10:57 AM #1
Tom Arstingstall, General Contractor, Dry Rot, Water Damage Sacramento, El Dorado County - (916) 765-5366
Dry Rot and Water Damage www.tromlerconstruction.com Mobile - 916-765-5366 - Placerville, CA
General Contractor, Dry Rot and Water Damage

It would seem to me that the Expert Agent had the upper hand in this deal. Finding an expert backed with the Woodland Management Service could prove to be a valueable conbination in any transaction Bob.

Jan 19, 2014 11:41 AM #2
Gayle Rich-Boxman Fishhawk Lake Real Estate
John L Scott Market Center - Birkenfeld, OR
"Your Local Expert!" 503-755-2905

Oh, Bob, once again, I must bookmark this, because I occasionally have a chance to get to list beautiful property like this, and while I have some knowledge of merchantable timber for instance, I don't have all of the answers and this is just filled with what to do to make it a more marketable property!

Jan 19, 2014 11:50 AM #3
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Bob this is so much like selling Land in Los Angeles, not everyone knows how to do it....Wow good to know that Bob S. is back to his evil ways bribery:)))Have fun and make sure you get at least 10k's worth of points:)))Endre

Jan 19, 2014 01:11 PM #4
Joe Petrowsky
Mortgage Consultant, Right Trac Financial Group, Inc. NMLS # 2709 - Manchester, CT
Your Mortgage Consultant for Life

Good morning Bob. How often we have heard to same story. It is those agents that give everyone else in the real estate business many challenges to overcome.

Make it a great week!

Jan 19, 2014 06:54 PM #5
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Great story, Bob. The results are not good when agents try to go beyond their level of knowledge and experience.

Jan 19, 2014 10:00 PM #6
Kristin Johnston - REALTOR®
RE/MAX Realty Center - Waukesha, WI
Giving Back With Each Home Sold!

I guess it is like everything else...stick to doing what you know best....I don't do much vacant land or commercial sales....

Jan 19, 2014 10:41 PM #7
John Meussner
Mason-McDuffie Mortgage, Conventional Loans, Jumbo Loans, FHA, 203(k), USDA, VA, - Walnut Creek, CA
#MortgageMadeEasy Walnut Creek, CA 484-680-4852

Sounds like the sellers lucked out with expert agent, and maybe even lucked out with 'clueless agent' because it made them realize they needed an expert.  Woodland Management Service was a salesaver for those folks.

Jan 20, 2014 06:40 AM #8
Ron Marshall
Marshall Enterprises - Saint Michael, MN
Birdhouse Builder Extraordinaire

I know you sell timber in Wisconsin, but can you help me sell timber in Minnesota?

Jan 20, 2014 07:54 AM #9
Bob Crane
Woodland Management Service / Woodland Real Estate, Keller Williams Fox Cities - Stevens Point, WI
Forestland Experts! 715-204-9671

Thanks for stopping by friends, your comments are very inspiring.  Remember anyone can Become "Expert Agent", with a little coaching and the right professionals by their side, and anyone can also be "clueless" if they fail to learn and ignore the professionals who are available to assist them.

Ron, it depends on the project, I will give you a call.

Jan 21, 2014 02:52 AM #10
Roseanne Campagna
John L. Scott RE Maple Valley, WA - Maple Valley, WA
Kent/DesMoines/Blk Diamond/Renton/Maple Valley, WA

This is so common in many types of properties with or without actual forests/housing. With just a little extra effort to gather important information for the appropriate buyers to reference, things would go well and be more profitable for the seller; and a dose of honesty for good measure.

Jan 21, 2014 05:57 AM #11
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Bob Crane

Forestland Experts! 715-204-9671
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