Photos - Do You Use A Professional Or No?

Real Estate Agent with Berkshire Hathaway Home Services Florida Network Realty BK 3030920

I just met a photographer at my new listing to take photos.

Why don't I just take those photos myself?

Because I don't have a $7000 camera like he does. I don't have the same "eye" he has. I don't have the professional photo editing software he has. I don't have the skill he has.

I know I "could" take my own photos, however, I know I'm not a professional photographer, despite the desire I have to be better at it.

At the end of the day, I would rather spend the money (in this case $115) for a professional photographer to send me the best shots of the property and a virtual tour. I believe it not only saves me time and money in the long run, but it's the best representation of the property, and in today's digital age, having the best photos to link to the listing as soon as it goes live just makes more sense to me.

Posted by

Carol Zingone is a full service Broker Associate proudly affiliated with Berkshire Hathaway HomeServices Florida Network Realty in Atlantic Beach, FL.  I help buyers and sellers locally, regionally, and internationally.  With hundreds of happy buyers and sellers over the course of my career, I'm thrilled to help first time buyers, military buyers, seniors, investors, 1031 exchange properties, short sales and REO's.  I have spent hours honing my expertise, including the designations of: Graduate Realtor Institute (GRI), Loss Mitigation Certification (LMC) , Short Sales, Foreclosures, REO's, (SFR), and Senior Real Estate Specialist (SRES).  I pride myself on providing excellent expertise to all buyers and sellers. Search the MLS via  for Jacksonville and area listings!


Comments (15)

Peter den Boer
Atlanta Communities - Woodstock, GA
MBA,GRI, Associate Broker, Realtor

Carol - I take my own because I do have the equipment and also the interest. For those that don't, I highly recommend using a pro.

Jan 21, 2014 03:05 AM
Larry Johnston
Broker, Friends & Neighbors Real Estate and Elkhart County Subdivisions, LLC - Elkhart, IN
Broker,Friends & Neighbors Real Estate, Elkhart,IN

Hi Carol, I am fortunate to have purchased my own equipment 2 years ago.  I know what it is like to not be able to afford the equipment an time to take lessons, but if you ever have  chance, take a class and then learn what you need and over time you might be able to get one piece at a time, until you can do it yourself and not have to spend that $115.

Jan 21, 2014 09:19 AM
Debbie Reynolds, C21 Platinum Properties
Platinum Properties- (931)771-9070 - Clarksville, TN
The Dedicated Clarksville TN Realtor-(931)320-6730

Carol, A professional has the eye and knows how to capture the best angles, lighting and frame the photo. The photo-editing skills help a bunch too.

Jan 21, 2014 12:06 PM
Joe Petrowsky
Mortgage Consultant, Right Trac Financial Group, Inc. NMLS # 2709 - Manchester, CT
Your Mortgage Consultant for Life

Good morning Carol. Depending on what I am attempting to accomplish, often I will use a professional. These results have usually been better.

Jan 21, 2014 07:01 PM
Conrad Allen
Re/Max Professional Associates - Webster, MA
Webster, Ma, Realtor

Hi Carol.  It depends upon the time constraints.

Jan 21, 2014 07:36 PM
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

Carol, best advice is to use a pro! There are exceptions, but a majority of the time a pro is recommended! Enjoy your day!

Jan 21, 2014 08:30 PM
Dianne Goode
Raleigh Cary Realty - Raleigh, NC

Hi Carol.  If I could have it done for $115, I would do it!  Here it would cost me over $200, and that's a lot for my modest listings.  I compensate by taking a LOT of photos and then editing the best ones.

Jan 21, 2014 08:41 PM
Suzanne Otto
Six Twenty Designs - Lansdale, PA
Your Montgomery County PA home stager

Photos are where it all starts Carol! A bad listing photo can kill any hopes of a deal.

Jan 21, 2014 10:13 PM
Mike Carlier
Lakeville, MN
More opinions than you want to hear about.

Almost every real estate agent in the universe speaks passionately about the advantages of buyers and sellers using a professional to represent them.  Some of us still believe that we should use an amateur (ourselves) to visually represent a listed property on brochures and the internet.  Consumers who hire a professional deserve photographs that are not PTBA's (photo taken by amateur).

Jan 21, 2014 10:29 PM
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
Retired New Hampshire Home Stager

The better the photos, the better the marketing results.  Some agents do a great job taking their own photos, but most do not.   I include in my services my "after" pics for my clients to use in their listings.  My photos are usually better than the pics the agents take....however, my photos are not the high quality of a professional photographer. 

Jan 21, 2014 11:26 PM
Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400
The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803 - Plainview, NY
Long Island Condo and Home Specialists

We have done both, but I must say although the ones taken by the Pros were much better, the houses did not sell any quicker. We now usually use a Pro for luxury homes only, but sometimes we do use them for a Condo too...

Jan 21, 2014 11:54 PM
Rob Marken
Bend River Realty - Bend, OR
25+ years experience in Bend

Great point, I think having great pictures is a key component to getting a house sold.  

Jan 22, 2014 12:24 AM
Kim Logan
Kim Logan - Keller Williams Lake Oconee Realty

We usually get a profesional photographer to take picutres of our "million dollar + " listings.  We also have  great aeriel photographer for some of our listings.

Jan 22, 2014 05:16 AM
Cheryl Ritchie
RE/MAX Leading Edge - Huntingtown, MD
Southern Maryland 301-980-7566

I have gone the different route of learning Adobe Light Room V which has done wonders for enhancing my photos. 

Jan 26, 2014 08:50 PM
Cheryl Ritchie
RE/MAX Leading Edge - Huntingtown, MD
Southern Maryland 301-980-7566

I think it fascinates me and is kind of artsy so I enjoy the transformations.

Jan 26, 2014 08:51 PM